))
American Railroad Journal - Content Marketing & Thought Leadership for an Emerging Industry
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on September 27, 2024 06:14 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 374610429 series 3503687
Content provided by Commsor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Commsor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This episode explores the early history of the American Railroad Journal, a pioneer in content marketing and thought leadership in emerging industries.
Learn how ARJ balanced technical and business content, analyzed industry problems, and evolved its scope as the railroad industry underwent massive change from ARJ's first issue in 1832.
The episode also emphasizes the importance of learning from past experiences and navigating the delicate balance of serving multiple stakeholders in B2B marketing.
--
These great archives of American Railroad Journal were instrumental in the research for this episode
- Univ of Missouri - St. Louis's Digital Library Archive of ARJ
- Univ of Penn's serial archive listings for American Railroad Journal
- Linda Hall Library of Science, Engineering & Technology's archive of ARJ
One episode
Share
