Not your average revenue podcast; Ashley & Katrine’s Infinite Revenue Playlist is your new work bestie. Through conversations with other women in the revenue space, Ashley and Katrine get candid about their unique experiences, help women tackle challenges in the workplace, and uncover ways to grow as revenue pros. Maybe you’ll learn a little, cry a little, laugh a little, have an epiphany, or at the very least, get a killer playlist to listen to while you work. Being a woman in this industry ...
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Each episode, host Erik Martin explores early examples and fascinating threads from B2B Marketing history (or "Industrial Marketing" as it was called back in the day). Learn tales from the early days of content marketing, customer testimonials, database marketing, and more. Listen for stories about pioneers in the field, analogs of modern tactics, and emerging trends over time.
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Hiring the Right People Starts with Removing Unconscious Biases
51:24
51:24
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51:24Hiring the right people and promoting a great culture is the only foundation that matters to business execution. Without the right people on your team, how can you expect to be aligned to achieve your goals? Today we welcome Co-Founder and CEO of Blueprint Expansion, Krissy Manzano, to talk about how making the GTM space more inclusive for women an…
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A Sales Leader With A Crush On Marketing With Laura Erdem
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46:37
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46:37Today’s guest is a ‘sales leader with a crush on marketing”. Welcome to the stage Laura Erdem, all the way from Copenhagen! Like many sellers, Laura describes finding herself in a sales career as a total accident. And yet, she now runs the North America Sales team at a startup called Dreamdata, a fully automated B2B Customer Data Platform. While La…
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You Get What You Give: Sales Enablement With Paty Araiza
42:25
42:25
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42:25If you're a seller, you've probably rolled your eyes or huffed and puffed at having to do a sales training at some point during your career (we've all been there). But according to Paty Araiza, you get what you give when it comes to sales trainings. To have a successful sales enablement program, you need both leadership and individual sellers to in…
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It's not everyday that you're joined by "The GTM People's Champion". And luckily, that's exactly who today's guest is, Corrina Owens. Corrina is an award-winning revenue marketer with 13+ years of experience. Her specialities lie in account-based marketing, demand generation, content creation, and go-to-market strategies. She currently co-hosts the…
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Combatting Biases and the Scarcity Mindset With Christina Brady
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54:01
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54:01According to Christina Brady, women, especially at work, can possess a scarcity mindset. And there is a reason. Women tend to protect "what they have". It stems from being biologically wired to grow and nurture. So when roles, especially leadership roles, are far and few between, it's unsurprising that some women feel like there's only "room for on…
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The Best Sellers Are Multifaceted With Mafalda Johannsen
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51:22
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51:22It's tough out there as a seller right now. So what can you do to stand out? According to Mafalda Johannsen, the best sellers bring lot of different skills and qualities to the table. Everything from top-notch organizational skills to copywriting to dabbling in social selling to having a decent understanding of technical matters is required if you …
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Cyclical Bodies in A Linear World - With Danielle Keiser & Haley White
1:05:11
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1:05:11Happy International Women’s Day! March 8th serves as a global day to celebrate the achievements of women and marks a call to action for accelerating women's equality. This years theme, as set by the United Nations, is “Invest in Women: Accelerate Progress”, and what better way to invest in women than by understanding how women’s health is impacted …
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Breaking Barriers: Founding Uncapped with Zoya Segelbacher
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42:13
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42:13Only 15.7% of founders in North America are women. Our good friend Zoya Segelbacher joins that small percent of women this week as she formally announces the launch of her company, Uncapped. Uncapped is a sales platform designed to bring more diversity into tech sales and improve sales rep retention by providing networking opportunities and B2B sal…
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Professional Wing Woman: Winning Business By Making Real Connections With Shaena Harrison
47:04
47:04
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47:04Have you ever heard of a "Professional Wing Woman"? Until meeting Shaena Harrison, we hadn't either. But given it's Valentine's Day, a day all about connection, we figured it would be a great time to figure out what exactly it means. On this weeks episode, Shaena Harrison breaks down how she became the tech spaces's go-to "Professional Wing Woman".…
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How This AE Hit President's Club in 2023 With Christie Young
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56:31
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56:31Selling in the tech space in 2023 was an incredibly difficult job. Some reports show only 28% of sellers actually hit quota. Yet, cohosts Ashley and Katrine had the opportunity to sit down with Christie Young, an Account Executive (AE) who not only hit her ramping new hire quota - she went on to hit a fully ramped sellers quota to qualify for Presi…
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Using Video In Your Sales Outreach With Bethany Stachenfeld
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44:28There is a TON of noise in the world of selling. To cut through that noise, sellers must find creative, meaningful, and effective ways to reach prospects. According to Bethany Stachenfeld, the key is video prospecting. Bethany Stachenfeld is a co-founder & CEO of Sendspark, a video based platform built for sellers. Prior to founding Sendspark, Beth…
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Teaching Ladies How to Get Paid (& other things) With Ashley Louise
51:11
51:11
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51:11We're back and kicking off Season 2 of Ashley & Katrine's Infinite Revenue Playlist with a topic that most women shy away from (but want to learn how to navigate better): money. Ashley Louise, Co-Founder and CEO of Ladies Get Paid, isn't scared of answering the question, "Ladies, are you sick and tired of being underpaid and undervalued at work?" A…
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Combating Toxicity at Work and on LinkedIn With Zoe Hartsfield
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54:12
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54:12Welcome back to another episode of Ashley & Katrine's Infinite Revenue Playlist! Today's guest, Zoe Hartsfield, is the Senior Manager of Evangelism & Community at Apollo.io. She describes herself as "a salesperson trapped in a marketer's body" because if sales is batman, then she is Robin. Zoe is an advisor, keynote speaker, and content creator. Sh…
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The Reality For Women Founders - With Jessie Shipman
53:49
53:49
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53:49Only 2% of VC funding goes to women founders. This isn’t shocking news for Jessie Shipman, Founder & CEO of Fluincy, given women and other minority groups don’t fit the “pattern” when it comes to a VCs vision of a startup opportunity worth investing in. In this episode of Ashley & Katrine's Infinite Revenue Playlist, Jessie breaks down the reality …
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How To Be A Marketer That 'Gets' Sales with Trinity Nguyen
46:15
46:15
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46:15The story of sales and marketing teams feuding with each other over metrics, processes, and credit is a tale as old as time. According to Trinity Nguyen, VP of Marketing at UserGems, it’s not surprising considering sales and marketing teams are taught to speak ‘different languages’ at most companies. Her solution? Set up your entire revenue functio…
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Show Me You Know Me: Modern Selling With Sam McKenna
55:10
55:10
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55:10B2B sellers currently live in a world where the same cold outreach strategies and cold calling tactics that have been taught for decades, are simply repackaged and re-shared as "the best new tactics" year after year. This week we are privileged to be joined by a guest who shares a refreshing perspective on the state of sales that does not simply gi…
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What it Takes to be a Good Sales Manager with Lori Harmon
51:54
51:54
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51:54There’s more to being a good manager than making sure your team is hitting their goals, and in this episode of Ashley & Katrine’s Infinite Revenue playlist, Lori Harmon shares what it takes from the perspective of a sales leader. Lori is an experienced sales leader who specializes in helping customers maximize their returns, driving sales innovatio…
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Enterprise Sales: Lessons from a Trailblazer — With Amy Volas
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50:30In this episode of Ashley & Katrine's Infinite Revenue Playlist, we talk all things enterprise sales with trailblazer Amy Volas, (otherwise known as Amy 007, International Selling Agent). With more than $100MM in revenue sold, a LinkedIn Insider and Top Sales Voice, Founder, Strategic Advisor, and LP at Stage 2 Capital, Amy Volas is a sales fanatic…
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American Railroad Journal - Content Marketing & Thought Leadership for an Emerging Industry
15:03
15:03
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15:03This episode explores the early history of the American Railroad Journal, a pioneer in content marketing and thought leadership in emerging industries. Learn how ARJ balanced technical and business content, analyzed industry problems, and evolved its scope as the railroad industry underwent massive change from ARJ's first issue in 1832. The episode…
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Navigating Tough Conversations with Confidence — With Kate Reed
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47:40
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47:40In this episode of Ashley and Katrine's Infinite Revenue Playlist, we welcome to the stage Kate Reed, Head of Customer Experience at Commsor, an expert on handling tough conversations. Whether you’re dealing with a difficult customer, discussing sensitive topics with an employee, or trying to manage upwards, Kate reminds us that maintaining confide…
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Talking With Prospects (Not At Them) - With Leslie Venetz
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53:10
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53:10In this episode of Ashley & Katrine’s Infinite Revenue Playlist, hosts Ashley and Katrine explore the philosophy of “talk with prospects, not at them” with Leslie Venetz, the founder of Sales Team Builder LLC. A LinkedIn Top Sales Voice of 2023, Leslie has headed up sales departments at three different organizations, spent 15 years in C-Suite enter…
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Coaching BDRs in Social Selling — With Cynthia Handal
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43:35On this week's episode, our hosts Ashley and Katrine dive into the world of business development and social selling with Cynthia Handal, Head of Global Sales at Simera. Cynthia, an experienced business development leader, is a founding member as well as the first sales hire at Simera, an AI-powered on-demand supply and demand matching platform. The…
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Navigating the Buyer's Journey — With Hannah Ajikawo
50:29
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50:29Meet Hannah Ajikawo, CEO & Founder of Revenue Funnel! In this value-packed episode, Hannah shares her deep (and down-to-earth) insights on the buyer's journey. She explains how to influence and nurture early-stage prospects, ensuring that when they're ready to buy, they turn to you. Hannah also digs into how she balances work and life, highlighting…
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How Gong Made Community a Touchpoint in Their Sales Cycle — With Nisha Baxi
35:05
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35:05We have Gong's Visioneer's community to thank for connecting us — so how could we not have the mastermind behind it on the show? As the Head of Community and Digital Customer Success at Gong, Nisha knows how a community impacts business growth. She unpacks exactly how the community impacts every point in the Gong sales cycle, and the simple way her…
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From AE to CEO in 10 Years — With Alexine Mudawar
43:07
43:07
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43:07CEO within your first 10 years in sales? Impossible! Well, not for Alexine Mudawar. In this episode, the seasoned sales leader unpacks her journey from AE all the way to the top. And true to form, Alexine doesn't shy away from talking through the good, bad, and ugly of her career. She also explores how being a CEO is actually not that different fro…
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We Need to Talk About Representation in Sales — With Ashley Zagst
45:54
45:54
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45:54In this episode, we sit down with Ashley Zagst, Senior Account Executive 2 at Chili Piper. Ashley shares her journey, challenges, and victories — from her first sales job to buying her own house. As President of Proud Pipers, Ashley digs into the importance of representation and diversity in the industry. She argues that a diverse sales team is a g…
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Mastering Mindset, Moxie, and Magic in Sales With Nikki Ivey
39:42
39:42
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39:42In this episode of Ashley & Katrine's Infinite Revenue Playlist, we welcome guest Nikki Ivey, sales veteran and Contributing Writer at Sistas in Sales. From her personal framework — Mindset, Moxie, and Magic — to the importance of connecting on an authentic level with prospects, Nikki unpacks a host of topics and has plenty of insights to share. ✨ …
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The Art of Social Selling: Finding Your Authentic Voice With Jen Allen-Knuth
47:24
47:24
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47:24In this episode of Ashley and Katrine’s Infinite Revenue Playlist, we're joined by Jen Allen-Knuth, a sales and marketing expert who is passionate about empowering women in the sales industry. Jen candidly shares her experiences, the challenges she faced, and the importance of elevating women's voices in sales. In this conversation, Jen encourages …
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