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When Marketing Money Disappears It's Time for Real Strategy
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Many small business owners have experienced pouring money into campaigns that simply don’t connect with their audience and just don't bring in results. In our latest episode, we're joined by Debbie Oster, a brand and marketing strategist who helps businesses transform those scattered efforts into a focused plan, tailored to their customers.
If you are a small business owner who's overwhelmed by marketing options and unsure where to invest your resources, you'll want to listen. Together, we explore why a solid strategy is the foundation of effective marketing and how to move beyond random tactics. We also discuss key strategies for impactful marketing, including:
- Clarifying your business goals to inform your marketing objectives.
- Deeply understanding your target audience's struggles and aspirations to create compelling messaging.
- Getting strategic about where to focus your marketing spend for the best return.
- Developing messaging that resonates by speaking to your ideal client's desires.
Tune in to discover Debbie's expert insights on how to stop the cycle of ineffective marketing and start building a strategic foundation that will really move the needle for your business!
About Your Host
DCA Virtual Business Support President, Denise Cagan, has been working with small businesses for over 20 years. She has served on the boards of professional organizations such as Business Leaders of Charlotte (BLOC) and the National Association of Women Business Owners Charlotte (NAWBO). Denise is also a graduate of the Goldman Sachs 10,000 Small Business Program, which is a program for small businesses that links learning to action for growth-oriented entrepreneurs.
Recognized as a facilitator, problem solver, and builder, Denise enjoys speaking to business groups about social media for small businesses and motivating remote and work-from-home (WFH) teams. She holds a Bachelor of Science in Quality Systems Management from James Madison University. With extensive experience in outsourcing solutions that provide administrative, creative, marketing, and website support, she is able to help other small businesses grow and thrive.
Connect with Denise
DCA Virtual Business Support website.
View and listen to Podcasts with Denise Cagan.
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