Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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LTK Partners With The Bachelor to Launch Shoppable TV | Social Commerce Gets Real
Manage episode 483539570 series 2106196
Content provided by Omni Talk Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omni Talk Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
LTK is teaming up with The Bachelor to turn binge-watching into shopping. In this episode, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand, Chris and Anne break down how this partnership modernizes product placement with real-time affiliate links and seamless in-app shopping. Could this model reshape the future of commerce on TV—and are Bachelor fans ready to shop while they watch? 📺 Can reality TV drive real-time retail? ⏱️ Time Stamps: 0:00 – LTK and The Bachelor launch shoppable social commerce experience 0:34 – $5B in sales, 40M monthly shoppers on LTK 1:12 – Chris on product placement evolution & affiliate revenue aggregation 2:20 – Will fans actually shop? 2:56 – Strategic edge: no brand contracts required 4:02 – Endless catalog access and retroactive content monetization 4:43 – Potential long-term value and traffic funnel 5:02 – The looming question: LTK vs. Google Lens and evolving shopping habits #thebachelor #ltk #socialcommerce #ShoppableTV #retailinnovation #affiliatemarketing #influencers #RealityTVShopping #RetailFastFive #omnitalk For the full episode head here: https://youtu.be/AUSpdi73JPk
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Manage episode 483539570 series 2106196
Content provided by Omni Talk Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omni Talk Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
LTK is teaming up with The Bachelor to turn binge-watching into shopping. In this episode, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand, Chris and Anne break down how this partnership modernizes product placement with real-time affiliate links and seamless in-app shopping. Could this model reshape the future of commerce on TV—and are Bachelor fans ready to shop while they watch? 📺 Can reality TV drive real-time retail? ⏱️ Time Stamps: 0:00 – LTK and The Bachelor launch shoppable social commerce experience 0:34 – $5B in sales, 40M monthly shoppers on LTK 1:12 – Chris on product placement evolution & affiliate revenue aggregation 2:20 – Will fans actually shop? 2:56 – Strategic edge: no brand contracts required 4:02 – Endless catalog access and retroactive content monetization 4:43 – Potential long-term value and traffic funnel 5:02 – The looming question: LTK vs. Google Lens and evolving shopping habits #thebachelor #ltk #socialcommerce #ShoppableTV #retailinnovation #affiliatemarketing #influencers #RealityTVShopping #RetailFastFive #omnitalk For the full episode head here: https://youtu.be/AUSpdi73JPk
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Similar to Omni Talk Retail
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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