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Primark’s “Love It For Longer” Repair Classes: Real Sustainability Effort or Retail Gimmick?

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Manage episode 483537927 series 2106196
Content provided by Omni Talk Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omni Talk Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Primark introduced its first U.S. in-store repair workshops to promote sustainability and customer engagement, offering free sewing kits and mending tutorials. While the effort aligns with a broader push for circular fashion, Chris and Anne weigh its true value for low-cost fast fashion shoppers and whether it can scale meaningfully in the U.S. market in this clip from the Omni Talk Retail Fast Five Podcast, brought to you by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand. 🧵 Is Primark’s sustainability initiative cutting through—or just for show? ⏱️ Time Stamps: 0:00 – Primark launches U.S. “Love It For Longer” repair class 0:18 – What customers get from the class 0:33 – 400+ classes already run in Europe 0:49 – Chris: It’s a gimmick—but a good one 1:30 – Anne: The in-store logistics don’t make sense in the U.S. 2:15 – Should Primark focus more on recycling instead? 3:00 – Why a $5 t-shirt might not be worth repairing 3:45 – Does this work better for retailers like Nordstrom? #primark #RetailSustainability #FashionRepair #LoveItForLonger #RetailFastFive #omnitalk #InstoreEvents #fastfashion #clothingrepair #retailinnovation For the full episode head here: https://youtu.be/AUSpdi73JPk
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1451 episodes

Artwork
iconShare
 
Manage episode 483537927 series 2106196
Content provided by Omni Talk Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omni Talk Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Primark introduced its first U.S. in-store repair workshops to promote sustainability and customer engagement, offering free sewing kits and mending tutorials. While the effort aligns with a broader push for circular fashion, Chris and Anne weigh its true value for low-cost fast fashion shoppers and whether it can scale meaningfully in the U.S. market in this clip from the Omni Talk Retail Fast Five Podcast, brought to you by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand. 🧵 Is Primark’s sustainability initiative cutting through—or just for show? ⏱️ Time Stamps: 0:00 – Primark launches U.S. “Love It For Longer” repair class 0:18 – What customers get from the class 0:33 – 400+ classes already run in Europe 0:49 – Chris: It’s a gimmick—but a good one 1:30 – Anne: The in-store logistics don’t make sense in the U.S. 2:15 – Should Primark focus more on recycling instead? 3:00 – Why a $5 t-shirt might not be worth repairing 3:45 – Does this work better for retailers like Nordstrom? #primark #RetailSustainability #FashionRepair #LoveItForLonger #RetailFastFive #omnitalk #InstoreEvents #fastfashion #clothingrepair #retailinnovation For the full episode head here: https://youtu.be/AUSpdi73JPk
  continue reading

1451 episodes

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