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Behind the Scenes at Greentarget: John and Aaron’s Entrepreneurial Journey
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In this episode, we sit down with John Corey, President and Founding Partner of Greentarget, and Aaron Schoenherr, Founding Partner at GreenTarget. Over 20 years, this Chicago-based public relations agency has evolved from its humble beginnings, funded by friends and family, into a consultative powerhouse that serves some of the world's largest firms. They share their entrepreneurial journey, the value of earned media, and how their research capabilities have transformed to keep up with industry changes.
What You'll Learn:
- The origin story of GreenTarget and its evolution over two decades.
- The importance of 'earned media' and research-based thought leadership.
- How to maintain an entrepreneurial edge and a healthy paranoia for continued success.
Connect with John Corey and Aaron Schoenherr: GreenTarget.com, LinkedIn
00:00 Introduction and Casual Banter
00:50 Introducing Greentarget
02:36 The Genesis of Greentarget
04:11 Reflecting on 20 Years of Evolution
04:33 The Importance of Earned Media
13:23 Research and Market Intelligence
16:56 Early Days and Entrepreneurial Spirit
23:07 Healthy Paranoia in Client Relationships
23:58 Pressure as a Privilege
24:26 Counseling CEOs and Demanding Clients
25:16 The Role of Paranoia in Business
25:54 Navigating Complex Client Relationships
27:31 Diversity, Equity, and Inclusion Challenges
29:34 The Green Target Way
31:20 Consultative Approach in PR
32:20 Hiring the Right Talent
37:55 The Evolution of Public Relations
42:41 Concluding Thoughts and Contact Information
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