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The Human Side of Employer Branding: Lessons from Susan Lamott
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In this episode, Patrick and Craig delve into the intricacies of employer branding and the future of AI in talent acquisition with Susan Lamott, founder of Exaqueo. Susan shares her journey from corporate to consultancy, the evolution of recruitment marketing, and the vital role of human relationships in employment. She offers insights into strategic branding, leveraging data, and the responsibilities of agencies in the AI-driven landscape of HR. This enlightening conversation sheds light on how companies can sustainably attract and retain talent in a rapidly changing world.
00:00 The Haircut Dilemma
03:17 Introducing Susan Lamott
06:10 The Importance of Community in Recruitment
07:40 Innovations in Talent Acquisition
10:53 Founding Exaqueo
15:53 Challenges of Entrepreneurship
16:49 Navigating Industry Relationships and Challenges
17:12 Surprises and Successes in Female Leadership
17:37 Client Reactions to Data-Driven Approaches
18:13 The Role of Employer Branding in Corporate Marketing
19:16 Strategic Positioning of Employer Branding
20:42 Leveraging Marketing Resources for Employer Branding
25:03 The Impact of AI on HR and Employment
27:14 Balancing Automation and Human Interaction
30:58 The Future of Employment Relationships
33:14 Conclusion and Final Thoughts
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This episode is brought to you by TalentNet and MahaloHub.
TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.
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