How to Run 350 Events a Year with Anna Tumanova

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Join us for an enlightening conversation with Anna Tumanova, the Events Marketing Lead at Gorgias, as we unravel the complexities of managing large-scale events. With her impressive track record of orchestrating over a thousand events, Anna offers a unique perspective on how to elevate brand presence through strategic event marketing. From the grandeur of Gorgias Connect to small-scale dinners designed to test new markets, Anna reveals the secrets behind Gorgias's diverse event portfolio and their pivotal role in market expansion.
Explore the meticulous details that go into making each event a success, from choosing the perfect venue in an unfamiliar city to the surprising impact of comfortable flooring on booth foot traffic. Anna shares her insights on how the goals of these events—be it lead generation, customer engagement, or brand enhancement—have evolved over time. Discover the financial wizardry behind budget allocations and how Gorgias tailors events to cater to various stakeholders, ensuring not just customer acquisition but also solidifying existing relationships.
Peek behind the curtain to see how Anna and her team keep their event operations seamless and efficient. Learn about their process of using dedicated Slack channels for event requests, Asana for logistical management, and how tools like HubSpot and lemlist optimize marketing operations. This episode is a treasure trove of insights for marketing and MarTech professionals eager to automate and personalize event communications, drive engagement, and precisely measure success. Anna's expertise is sure to inspire and equip you with strategies to take your event marketing to the next level.

RSVP for Anna's upcoming webinar series here
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Chapters

1. How to Run 350 Events a Year with Anna Tumanova (00:00:00)

2. Scaling Events in Marketing Operations (00:00:26)

3. Measuring Success and Goals of Events (00:13:55)

4. Managing Events Process and Approval (00:28:17)

5. Optimizing Marketing Operations for Events (00:37:46)