The Value of Sales and Sales Ops Experience for Marketing Ops Pros

Ops Cast

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In a dynamic exploration of the intersection between sales and marketing operations, we dive deep into the journey of Kanwal Ibrahim, a seasoned Marketing Operations Manager at OffSec. Her background in sales armed her with unique insights that many marketing professionals may overlook. Kanwal shares pivotal lessons she learned as she transitioned into operations, emphasizing the importance of understanding the sales funnel and the customer journey.
Listeners will discover how data transparency informs better strategic decisions, highlighting the vital connection between sales and marketing. With her experience, Kanwal illustrates the necessity of fostering collaborative relationships across teams, ensuring effective communication that leads to aligned objectives. By unpacking her approach to process optimization and structure, Kanwal offers a roadmap for those aiming to enhance their marketing efforts.
Moreover, she illustrates the significance of being open to feedback, a lesson that transcends the boundaries of sales and marketing. Whether navigating through CRM systems or understanding metrics, her perspective serves as a guide to help listeners refine their operations strategy. This episode is a must-listen for professionals at all levels looking to bridge the gap between sales and marketing operations. Share your thoughts with us on social media or subscribe for more insider insights!

Connect with Kanwal Ibrahim on LinkedIn here

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Chapters

1. The Value of Sales and Sales Ops Experience for Marketing Ops Pros (00:00:00)

2. Welcome to OpsCast (00:00:48)

3. Meet Kanwal Ibrahim, Marketing Ops Manager (00:01:35)

4. Transitioning from Sales to Operations (00:04:08)

5. Understanding Sales Operations Roles (00:05:53)

6. Importance of Data in Operations (00:09:38)

7. Building Relationships Across Teams (00:12:43)

8. Lessons from Sales Applied to Marketing (00:15:53)

9. The Role of Structure in Operations (00:20:33)

10. Continuously Learning and Receiving Feedback (00:25:08)