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Content provided by Acceleration Partners. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Acceleration Partners or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Are you Prepared for the Cookieless Future of Marketing?
Manage episode 293263534 series 1342327
Content provided by Acceleration Partners. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Acceleration Partners or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
On this episode, Jon Claydon, founder and CEO of Streamline Marketing (an Acceleration Partners’ company) sheds light on this issue and explains what it’s likely to mean for advertisers and their affiliate marketing programs.
Show Notes
- What “cookies” are/do and how they’ve historically been used in marketing.
- How cookies have been used in affiliate marketing specifically.
- Changes in the world of web browsers and mobile device operating systems that are impacting tracking cookies.
- Alternatives to third-party cookies if/when they go away.
- What affiliate marketing’s future might look like in a cookieless world.
- Consequences for marketing channels that still use cookies to profile and track people.
To listen to more Outperform episodes, visit the Acceleration Partners podcast page:
https://www.accelerationpartners.com/resources/podcast/
74 episodes
Share
Manage episode 293263534 series 1342327
Content provided by Acceleration Partners. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Acceleration Partners or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
On this episode, Jon Claydon, founder and CEO of Streamline Marketing (an Acceleration Partners’ company) sheds light on this issue and explains what it’s likely to mean for advertisers and their affiliate marketing programs.
Show Notes
- What “cookies” are/do and how they’ve historically been used in marketing.
- How cookies have been used in affiliate marketing specifically.
- Changes in the world of web browsers and mobile device operating systems that are impacting tracking cookies.
- Alternatives to third-party cookies if/when they go away.
- What affiliate marketing’s future might look like in a cookieless world.
- Consequences for marketing channels that still use cookies to profile and track people.
To listen to more Outperform episodes, visit the Acceleration Partners podcast page:
https://www.accelerationpartners.com/resources/podcast/
74 episodes
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Similar to Outperform with Acceleration Partners
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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