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How Brands Use Affiliate Marketing to Test Performance of Other Channels
Manage episode 264572353 series 1342327
Content provided by Acceleration Partners. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Acceleration Partners or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
On this episode, Lindsey Scerba, an Associate Director at Acceleration Partners, explains how brands are using the affiliate model to efficiently and cost-effectively test the performance of their other marketing channels, such as search and retargeting.
74 episodes
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Manage episode 264572353 series 1342327
Content provided by Acceleration Partners. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Acceleration Partners or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
On this episode, Lindsey Scerba, an Associate Director at Acceleration Partners, explains how brands are using the affiliate model to efficiently and cost-effectively test the performance of their other marketing channels, such as search and retargeting.
74 episodes
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