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Why Brands are Missing the Opportunity To Take Market Share From Amazon
Manage episode 259911282 series 1342327
Content provided by Acceleration Partners. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Acceleration Partners or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
A precarious issue is unfolding related to affiliates – specifically Amazon Associates—who are enthusiastically attempting to join brands’ affiliate programs right now.
On this episode, Bob Glazer, Acceleration Partners’ founder and CEO and Scott Ginsberg, Vice President of Client Development at BrandCycle, share what’s happening between brands and these Amazon Associates who are looking for new brands to partner with.
Show Notes
- Who Amazon Associates are and what makes them such valuable partners.
- What’s happened recently to change the relationship between these associates/affiliates and Amazon – and why that’s a massive market share opportunity for brands.
- How brands are responding to this new partnership opportunity and why it’s confounding and frustrating partner marketing agencies (Acceleration Partners), affiliate networks, SaaS platforms, sub-affiliate networks and Amazon Associates (affiliates).
- The short- and long-term consequences brands are likely to experience by turning away affiliates from joining their program right now–especially Amazon Associates.
Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resources/#podcast
74 episodes
Share
Manage episode 259911282 series 1342327
Content provided by Acceleration Partners. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Acceleration Partners or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
A precarious issue is unfolding related to affiliates – specifically Amazon Associates—who are enthusiastically attempting to join brands’ affiliate programs right now.
On this episode, Bob Glazer, Acceleration Partners’ founder and CEO and Scott Ginsberg, Vice President of Client Development at BrandCycle, share what’s happening between brands and these Amazon Associates who are looking for new brands to partner with.
Show Notes
- Who Amazon Associates are and what makes them such valuable partners.
- What’s happened recently to change the relationship between these associates/affiliates and Amazon – and why that’s a massive market share opportunity for brands.
- How brands are responding to this new partnership opportunity and why it’s confounding and frustrating partner marketing agencies (Acceleration Partners), affiliate networks, SaaS platforms, sub-affiliate networks and Amazon Associates (affiliates).
- The short- and long-term consequences brands are likely to experience by turning away affiliates from joining their program right now–especially Amazon Associates.
Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resources/#podcast
74 episodes
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Similar to Outperform with Acceleration Partners
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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