#005: The Silent Killer of Businesses (It’s Not What You Think)

Outsmart the Hustle

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35:51

Diego Pavia and Paul Finebaum are this week’s Netflix Sports Club guests. Paul Finebaum, the voice of the SEC, drops a bold national championship prediction that might give the Big Tenners pause, and he reveals which SEC quarterback has him starstruck. Vanderbilt quarterback, Diego Pavia, gives a standout performance on and off the field in SEC Football: Any Given Saturday. He relives that improbable ‘Bama victory, including pre-game routine and why he thinks this victory changed the conversation about Vandy football - sorry Nick Saban. Paul Fineman and Diego Pavia gaze into the crystal ball of the 2025 season, and what do they see? Heisman Trophies, making Auburn pay, and LSU’s chances for glory. In this interview, Vandy QB, Diego Pavia: 🟥 Details the 2024 Vandy vs. ‘Bama Buildup 🟥 Discusses playing for Coach Lea and with his bestie 🟥 Reveals his true height In this interview, SEC Expert, Paul Finebaum answers: 🟥 Why the SEC’s staying power is unrivaled? 🟥 Who’s almost a bigger star than Taylor Swift? 🟥 Which team will win the 2025 National Championship? 00:00 Intro 01:24 Vandy QB Diego Pavia Is a Star 01:37 Beating Bama 03:19 Choosing Vandy And Coach Lea 04:58 Give Me The Ball 06:20 Dude Put In The Work 07:38 Nick Saban Said What?? 08:20 Underdogs 10:22 Watch Out Auburn 12:33 Recruits: Come To Vandy! 13:29 Kay and Dani Talk SEC 15:54 Paul Finebaum’s SEC Picks 16:40 All About Arch Manning 17:23 SEC: The Only Game In Town 18:25 South Carolina Should Be In The Playoffs 19:40 Shane Beamer Bounce Back? 20:14 Arch Manning Is No Taylor Swift 21:42 The Weight of Being a Manning 22:31 Finebaum: “Best Player Since Tim Tebow” 23:20 LSU QB1 + Championship Or Bust 25:39 Post Saban Alabama 27:42 Is Vanderbilt Legit? 28:44 Can Mississippi State Survive? 29:49 The Vols “Will Struggle This Year” 31:44 SEC: Natty. Little Tenners: Nothing 33:09 Outro 34:28 Up Next - America’s Team: The Gambler And His Cowboys 🏈 Diego Pavia Instagram - https://bit.ly/45uLND4 TikTok - http://bit.ly/4fsLY5p X - https://bit.ly/4ldwx2j 🏈 Vanderbilt Instagram - http://bit.ly/4lfo8eu X - http://bit.ly/4mCiaWt YouTube - @vucommodores 🏈 Paul Finebaum Instagram - https://bit.ly/45kVtPv X - https://bit.ly/46JQFWc 🎙️ Kay Adams Instagram - http://bit.ly/3GYp4Go TikTok - http://bit.ly/4m7KmR9 X - http://bit.ly/45nI2Ou 🎙️ Dani Klupenger Instagram - https://bit.ly/3HeGGxx TikTok - https://bit.ly/4lQSBkl X - https://bit.ly/4lWpufr 🟥 Netflix Sports Instagram - http://bit.ly/45CPAhL TikTok - http://bit.ly/4mti6Ia X - http://bit.ly/4mseqGH Facebook - http://bit.ly/45o5xqK YouTube - @NetflixSports We want to hear from you! Leave us a voice message at www.speakpipe.com/NetflixSportsClub Be sure to watch, listen, and subscribe to the Netflix Sports Club Podcast on YouTube, Spotify, Tudum, and wherever you get your podcasts. Hosted by Kay Adams, the Netflix Sports Club Podcast is an all-access deep dive into the Netflix Sports Universe. Join Kay as she speaks with athletes, coaches, and top sports correspondents to break down the latest Netflix Sports series. Expect bold opinions, insightful analysis, and candid conversations you won’t find anywhere else.…

about a year ago 9:46

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Your health and boundaries aren’t just “nice to have”—they’re critical to your success. In this episode, we uncover why neglecting your well-being might be quietly sabotaging your business growth. You’ll learn why working yourself into the ground isn’t a badge of honor but a recipe for burnout.

Key Takeaways:

How ignoring your health directly impacts your business’s bottom line
The dangerous cycle of burnout and how to break free
Why setting boundaries is your greatest tool for long-term success
Practical strategies to prioritize your well-being without sacrificing growth

This episode is perfect for entrepreneurs and creatives who are:
✅ Feeling overwhelmed and overworked
✅ Struggling to balance business growth with personal health
✅ Ready to break free from burnout and build a sustainable business

Connect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!

Hosted by: Hannah McGinty
Edited by: Manuel Mesa

#BusinessPodcast #Entrepreneur #VideographyBusiness #SmallBusiness #VideoProduction #BusinessGrowth #WorkLifeBalance #BurnoutRecovery #SustainableSuccess

35 episodes

#Higher Education #Entrepreneur #Business #Podcasting Education #Memoir Mastery #Hannah McGinty #Entrepreneurship #Videography #Photography #Wedding #Wedding Videographer

Outsmart the Hustle

#005: The Silent Killer of Businesses (It’s Not What You Think)

Outsmart the Hustle

published about a year ago

MP3•Episode home

Key Takeaways:

How ignoring your health directly impacts your business’s bottom line
The dangerous cycle of burnout and how to break free
Why setting boundaries is your greatest tool for long-term success
Practical strategies to prioritize your well-being without sacrificing growth

Connect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!

Hosted by: Hannah McGinty
Edited by: Manuel Mesa

Join our free FB Group
AND
Join our course community

#BusinessPodcast #Entrepreneur #VideographyBusiness #SmallBusiness #VideoProduction #BusinessGrowth #WorkLifeBalance #BurnoutRecovery #SustainableSuccess

35 episodes

#Higher Education #Entrepreneur #Business #Podcasting Education #Memoir Mastery #Hannah McGinty #Entrepreneurship #Videography #Photography #Wedding #Wedding Videographer

All episodes

Outsmart the Hustle

1
#034 Fire Yourself from Editing (ft. Serge Baidin) 44:27

1 day ago44:27

44:27

Editing burnout is real—and it might be the one thing standing between you and the business you actually want. In this episode of Outsmart the Hustle , Hannah McGinty chats with Serge Baidin, founder of bridengroom.video, about how outsourcing your video edits can help you scale and get your time back. From mindset shifts to systems that simplify handing off your work, this episode addresses common worries and misconceptions about outsourcing your editing work when your business needs it. Key Takeaways: Why outsourcing is the first step to sustainable growth How to communicate your editing style with confidence Common mindset blocks that keep creatives stuck in the grind Real stories of filmmakers who scaled fast after letting go What to expect when working with an editing partner How to find the right team—and trust them with your brand Connect With Us: Check out BridenGroom.video Follow @BookedByStrategy on Instagram Follow @OutsmartTheHustle on Instagram Join our free FB Group Outsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content. #OutsmartTheHustle #BookedByStrategy #CreativeEntrepreneur#OutsourceEditing #CreativeFreedom #ScaleSmart #WeddingVideography…

Outsmart the Hustle

1
#033 Success ≠ Survival (ft. Ray Myers) 36:04

8 days ago36:04

36:04

Entrepreneurship is all about solving problems—but what happens when you’ve built nine businesses, experienced both success and failure, and learned the hard lessons along the way? In this episode of Outsmart the Hustle , we’re bringing back Ray Myers, a seasoned entrepreneur, business coach, and visionary behind multiple successful ventures. Ray dives deep into his journey of scaling businesses, overcoming setbacks, and knowing when it’s time to let go. One of his guiding principles? “Always teach what you wish you had known.” This conversation is packed with wisdom for anyone looking to grow smarter, not harder—whether you’re in the early stages of entrepreneurship or scaling toward your next big milestone. Key Takeaways: How Ray started his first business at the age of 14 The mindset shifts required to scale your business Key lessons learned from scaling and selling multiple businesses The importance of hiring the right people and delegating effectively How to break free from burnout and keep pushing forward Tips on knowing when to sell and how to exit gracefully Why emotional honesty is the foundation of real growth Connect With Us: Connect with Ray Myers Follow @BookedByStrategy on Instagram Follow @OutsmartTheHustle on Instagram Join our free FB Group Outsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content. #OutsmartTheHustle #BookedByStrategy #EntrepreneurMindset #BusinessGrowth #ScalingSuccess #BurnoutFree #LeadershipLessons #CreativeGrowth…

Outsmart the Hustle

1
#032 Why Your Posts Aren't Converting - Even if They're Getting Likes 3:37

15 days ago3:37

3:37

Likes don’t pay the bills—and they don’t always mean your content is working.In this episode of Outsmart the Hustle , Hannah McGinty breaks down why posts that rack up likes but bring in zero inquiries aren’t moving your business forward. If you’ve been stuck in the engagement trap, this is your sign to shift from vanity metrics to value-driven content . Learn the anatomy of a high-converting post and how to create content that not only entertains but actually leads your dream clients to take action. Key Topics Covered: Why likes don’t equal leads (and how to tell the difference) The 4 key elements of a post that converts How to shift from entertaining to educating The power of a good hook and a clear CTA What dream clients are actually looking for A free resource to help you write better captions Connect With Us: Follow @BookedByStrategy on Instagram Follow @Outsmart the Hustle on Instagram Join our free FB Group Outsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content #OutsmartTheHustle #BookedByStrategy #CreativeEntrepreneur #ContentThatConverts #VanityVsValue #MarketingStrategy #SocialMediaForBusiness…

Outsmart the Hustle

1
#031 Stop Writing for Everyone 4:35

22 days ago4:35

4:35

If your content isn’t clicking, it’s probably because you’re writing for everyone . In this direct and powerful episode of Outsmart the Hustle , Hannah McGinty delivers a dose of tough love about why broad, beige messaging won’t attract your dream clients. When you try to appeal to all, you connect with none. The antidote? Write for one person. Hannah shares how narrowing your focus and getting hyper-specific in your content helps you create emotional, magnetic messaging that lands with the right people—and leads to aligned bookings. Key Takeaways: Why writing for everyone waters down your message How to identify and speak to your dream client The power of specificity and emotional storytelling What it looks like to write content that actually converts Why clarity is kindness (and beige is boring) A mindset shift to help you niche down without fear Connect With Us: Follow @BookedByStrategy on Instagram Follow @Outsmart the Hustle on Instagram Join our free FB Group Outsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content #OutsmartTheHustle #BookedByStrategy #CreativeEntrepreneur #AttractYourDreamClients #MagneticMessaging #CreativeBusinessTips #WeddingFilmmakerMarketing…

Outsmart the Hustle

1
#030 You Don't Need to Go Viral - You Need to Be Remembered 4:27

29 days ago4:27

4:27

You don’t need to go viral—you need to be remembered. In this episode of Outsmart the Hustle , Hannah McGinty unpacks why chasing numbers won’t build the kind of brand that sticks. She shares her personal shift from trying to go viral to focusing on creating meaningful, memorable content that resonates deeply with the right people. If you've ever felt behind because your content isn’t "blowing up," this episode will remind you that impact impressions—and brand moments last longer than viral ones. Key Takeaways: Why going viral doesn’t guarantee leads (or bookings) The power of being unforgettable, not just seen How to build brand moments that resonate Tips for developing a signature style or voice Speaking directly to your ideal clients’ pain points What it means to create deeper, lasting content Connect With Us: Follow @BookedByStrategy on Instagram Follow @Outsmart the Hustle on Instagram Join our free FB Group Outsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content #OutsmartTheHustle #BookedByStrategy #CreativeEntrepreneur #CreativeBranding #CreativeBusinessTips #WeddingFilmmakers…

Outsmart the Hustle

1
#029 How I Attract Clients Without Posting Every Day 5:27

5 weeks ago5:27

5:27

You don’t have to post every day to stay booked—and that’s the truth. In this episode of Outsmart the Hustle , Hannah McGinty breaks down the myth that constant visibility is the only path to success. She shares the exact sustainable marketing strategies that help her attract consistent leads without burning out or chasing the algorithm. From evergreen content to word-of-mouth referrals, this episode is packed with practical ways to make your marketing work for you long after you hit “post.” Key Takeaways: Why daily posting isn’t required to stay booked The power of evergreen content (and how to create it) How referrals and relationships keep your brand alive Why one piece of thoughtful content outperforms ten rushed ones Smart ways to repurpose content across platforms How to create depth and value without constant output Connect With Us: Follow @BookedByStrategy on Instagram Follow @Outsmart the Hustle on Instagram Join our free FB Group Outsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content. #OutsmartTheHustle #BookedByStrategy #SustainableMarketing #CreativeEntrepreneur #WeddingFilmmaker #CreativeBusinessTips…

Outsmart the Hustle

1
#028 No One is Buying Because You're Playing It Safe 4:59

6 weeks ago4:59

4:59

Feeling unseen doesn’t mean you’re failing—it means you’re growing beneath the surface. In this episode, Hannah McGinty shares a refreshing mindset shift for showing up when it feels like no one is watching. She opens up about the early days of building her education brand, what it’s like to pour your heart into content that barely gets noticed, and why visibility is more about consistency than perfection. If you’ve ever felt stuck, overlooked, or tempted to quit, this episode will remind you that your roots are growing—even if the fruit isn’t visible yet. Key Takeaways: Why “invisible” doesn’t mean “failing” The difference between being unseen and becoming visible How to market with confidence when you don’t feel ready What to do when no one seems to be watching Three ways to stay motivated when results are slow Why depth matters more than reach Connect With Us: Follow @BookedByStrategy on Instagram Follow @Outsmart the Hustle on Instagram Join our free FB Group Outsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content. #OutsmartTheHustle #BookedByStrategy #CreativeEntrepreneur #MarketingMindset #CreativeBusinessTips #BusinessGrowthMindset…

Outsmart the Hustle

1
#027 Marketing With Confidence When You Feel Invisible 5:13

7 weeks ago5:13

5:13

Feeling invisible in your business? You’re not alone—and it doesn’t mean you're failing. In this short and encouraging episode, Hannah McGinty shares a refreshing mindset shift for showing up when it feels like no one is watching. She opens up about the early days of building her education brand, what it’s like to pour your heart into content that barely gets seen, and why visibility is more about consistency than perfection. If you’ve ever felt stuck, unseen, or tempted to quit, this one will remind you that your roots are growing—even if the fruit isn’t visible yet. Key Takeaways: Why “invisible” doesn’t mean “failing” The difference between being unseen and becoming visible How to market with confidence when you don’t feel ready What to do when no one seems to be watching Three ways to stay motivated when results are slow Why depth matters more than reach Connect With Us: Follow @BookedByStrategy on Instagram Follow @Outsmart the Hustle on Instagram Join our free FB Group Outsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content. #OutsmartTheHustle #BookedByStrategy #BrandVisibility #MarketingTips #GrowYourBrand #CreativeEntrepreneur #ClientAttraction…

Outsmart the Hustle

1
#026 Why More Marketing Won't Fix a Broken Message 5:30

8 weeks ago5:30

5:30

Ever feel like you're doing all the marketing and still not getting results? In this episode, Hannah dives into one of the biggest reasons why your marketing might not be working: your message isn’t clear. She shares her own early mistakes, what she’s learned since, and three simple ways to clarify your content so it actually connects. If you’ve ever felt like you're shouting into the void on social media, this episode will help you reset and refocus your efforts. Key Takeaways: Why more marketing won’t fix a broken message How to speak to one person (not everyone) The difference between showing what you do and showing what it does How to share your bold point of view without being loud A quick exercise to test if your content is actually landing Connect With Us: Follow @BookedByStrategy on Instagram Follow @Outsmart the Hustle on Instagram Join our free FB Group Outsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content. #OutsmartTheHustle #BookedByStrategy #MarketingMindset #BrandMessaging #ContentStrategy #ClientAttraction #MarketingTips…

Outsmart the Hustle

1
#025 I Shot a Wedding in Portugal, Now What? 27:46

9 weeks ago27:46

27:46

Ever wondered what it’s actually like to film a destination wedding? In this episode, Hannah McGinty shares the real behind-the-scenes of shooting her first international wedding in Portugal. From what gear she packed (and what she’d do differently next time) to how the whole experience came together—from client outreach to logistics on the ground—you’ll get an honest look at what it takes to pull off a luxury wedding abroad. She also opens up about the one big mistake she made, what she learned from it, and how this wedding ended up boosting her brand in a big way. If you’re dreaming of booking destination weddings, this episode is full of practical insight and encouragement. Key Takeaways: How Hannah booked a dream wedding in Portugal through intentional relationship-building What to pack (and what to skip) when flying internationally for weddings Pricing strategies for destination events The emotional and creative differences between local and international weddings Why having a third shooter could save your footage—and your sanity How fast turnaround content can supercharge your brand visibility Connect With Us: Follow @BookedByStrategy on Instagram Follow @Outsmart the Hustle on Instagram Join our free FB Group Outsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content. #DestinationWeddings #LuxuryVideography #TravelFilmmaker #WeddingStorytelling #ContentMarketing #OutsmartTheHustle #BookedByStrategy…

Outsmart the Hustle

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#024 Are Destination Weddings the Goal? 10:31

12 weeks ago10:31

10:31

Are destination weddings the pinnacle of success? In this episode, filmmaker and creative entrepreneur Hannah McGinty pulls back the curtain on what it really takes to land and sustain destination wedding gigs. As she prepares for her first paid international wedding in Portugal, Hannah shares the years of behind-the-scenes work, strategic marketing, and personal sacrifice that made it possible. This episode challenges the aesthetic-driven pressures of the wedding industry and offers a grounded perspective on building a business that’s actually aligned with your life—not just your Instagram feed. Whether you're dreaming of filming all over the world or wondering if you can thrive in your own city, this episode will help you redefine success on your own terms. Key Topics Covered: The hidden costs and long game of booking destination weddings How styled shoots and strategic marketing build credibility Questions to ask before pursuing destination work The silent pressure to appear successful in the wedding industry Why sustainability and alignment matter more than location How to market yourself without losing sight of what really matters Connect With Us: Follow @BookedByStrategy on Instagram Follow @Outsmart the Hustle on Instagram Join our free FB Group Outsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content. #DestinationWeddings #WeddingVideographer #CreativeBusiness #FilmmakerLife #BusinessSuccess…

Outsmart the Hustle

1
#023 You Said What Just Dropped!? 7:18

13 weeks ago7:18

7:18

Grab your spot for the workshop before it's gone: https://bookedbystrategy.thrivecart.com/bbs-workshop-2025/ Follow our speaker lineup! @jailong.co @justinportermedia @laylee_emadi @jac.kalaher @memoir.film @entrepreneurialoperatingsystem Connect With Us: Follow @BookedByStrategy on Instagram Follow @Outsmart the Hustle on Instagram Join our free FB Group Outsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content. #WeddingVideographyWorkshop #WeddingVideographer #WeddingVideographerPodcast #WeddingVideography…

Outsmart the Hustle

1
#022 Content Marketing Strategy to Attract Your Ideal Wedding Clients (ft. Jese Gary) 51:18

14 weeks ago51:18

51:18

If you're a wedding videographer trying to stand out in a crowded market, content marketing rooted in storytelling is your superpower. In this episode, Jese Gary sits down with filmmaker and creative entrepreneur Hannah McGinty to explore how wedding videographers can use intentional, story-led content to grow their brand, attract aligned couples, and convert followers into clients. From behind-the-scenes footage to educational posts to reels that actually resonate, they break down what works—and what doesn't—when building visibility in the wedding industry. This is your guide to marketing with meaning and growing a business built on connection, not just aesthetics. Key Topics Covered: Why storytelling is the most effective form of content marketing for videographers How to showcase your work and your brand values through content Approach to social media and video strategy What types of content build trust with potential couples Turning your creative process into shareable, scroll-stopping content Connect With Us: Follow Jese Gary on Instagram @greeneyedambition Follow @BookedByStrategy on Instagram Follow @Outsmart the Hustle on Instagram Join our free FB Group Outsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content. #WeddingVideography #ContentMarketingForCreatives #OutsmartTheHustle #StoryDrivenMarketing #CreativeEntrepreneur #AuthenticBranding #ContentThatConverts…

Outsmart the Hustle

1
#021 The Ultimate Social Media Sales Hack 8:48

15 weeks ago8:48

8:48

What does it really take to grab attention and create real engagement on social media? In this episode, we dive into how to make your audience problem-aware —the first step to turning casual followers into loyal clients. Learn how to use your top-pinned posts, story highlights, and captivating hooks to stop the scroll and speak directly to your ideal clients’ pain points. Whether you're a service provider, creative entrepreneur, or coach, this conversation will help you rethink your content strategy and craft messaging that actually converts. Key Topics Covered: Why it’s important to make your audience problem-aware to boost engagement How to hook your audience with real, relatable pain points Examples of attention-grabbing strategies that make people stop scrolling The psychology behind effective content (and what NOT to do) How to position your offers as the must-have solution Register for the Film Business Course Workshop Connect With Us: Follow @BookedByStrategy on Instagram Follow @Outsmart the Hustle on Instagram Join our free FB Group Host: Hannah McGinty Editor: Manuel Mesa Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth. #OutsmartTheHustle #CreativeBusinessTips #SocialMediaStrategy #ProblemAwareMarketing #ContentThatConverts…

Outsmart the Hustle

1
#020 Build A Team! Get the Right People in the Right Seats (ft. Ray Myers) 35:10

16 weeks ago35:10