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#14 - The Demise of Traditional Google Ads Tactics in an AI-Driven World
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As artificial intelligence transforms the way people discover and interact with businesses online, traditional digital advertising tactics are beginning to lose their edge. In this episode of Over the Bull, we uncover why the once-reliable Google Ads strategy—built around microsites and keyword-stuffed landing pages—is quietly becoming outdated in the face of AI-driven search engines and smarter algorithms.
Ken Carroll explores how Google’s shift toward AI-powered search results and credibility-based ranking is dismantling the old playbook. We’ll break down why your Google Ads might not perform the way they used to and how AI is reshaping user behavior, search intent, and the very structure of ad campaigns.
Whether you’re a small business owner or a digital strategist, this episode will help you understand what’s changing in the world of Google Ads, why credibility and trust signals matter more than ever, and how to future-proof your marketing efforts in an AI-first world.
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