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#8 - Paying a Premium for an Illusion (Micro-Podcast)
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Paying a Premium for an Illusion: In this episode, we pull back the curtain on an agency we vetted during a client review process—one that promised white-glove service but was, in reality, reselling a cookie-cutter platform with massive markups.
We explore how agencies like this thrive by banking on a client’s lack of technical insight, and how their tactics—fancy dashboards, inflated fees, and vague service descriptions—create an illusion of value. If you’re a business owner who’s ever wondered what you’re really paying for, this episode will help you spot the difference between legitimate service and repackaged fluff.
Not all agencies are created equal—and not all value is visible on the invoice.
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