Matt Brown's Journey From SaaS Operator To VC And The Rise Of Embedded Financial Products In SaaS Payments Strategy Show podcast

Matt Brown's journey from SaaS operator to VC and the rise of embedded financial products in SaaS

2M ago 25:32

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Why are some SaaS companies able to generate more than half of their revenue from payments, while others struggle to get customers to use the payments feature? Matt Brown of Matrix Partners shares his lessons learned from building fintech into the vertical SaaS platform at Bonsai and working closely with top SaaS and fintech leaders as a VC investor. He covers:

Why payments should be the first embedded fintech product for almost every vSaaS (hint: customers love to get paid).
How SaaS platforms can become the system of record by managing workflows, data, and financial transactions all in one place.
Where platforms can find additional growth beyond the typical scope of vSaaS and embedded fintech
How nuanced details in pricing and risk management can make or break an embedded fintech offering
The critical importance of prioritizing customers and vertical-specific needs over one-size-fits-all playbooks

Full transcript: https://www.rainforestpay.com/blog/payments-strategy-show-003-matt-brown/

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Chapters

1. Operator to Investor in SaaS/Fintech (00:00:00)

2. Driving Revenue With Embedded Financial Products (00:10:06)

3. Mastering Embedded Finance Strategies (00:20:33)

12 episodes

Why payments should be the first embedded fintech product for almost every vSaaS (hint: customers love to get paid).
How SaaS platforms can become the system of record by managing workflows, data, and financial transactions all in one place.
Where platforms can find additional growth beyond the typical scope of vSaaS and embedded fintech
How nuanced details in pricing and risk management can make or break an embedded fintech offering
The critical importance of prioritizing customers and vertical-specific needs over one-size-fits-all playbooks