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Maximizing revenue at the intersection of SaaS and payments with Ali Mast
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How do software companies transform payments from a bolt-on feature to a thriving profit center? In today's episode of The Payments Strategy Show, Ali Mast of Parachute Advisory shares her experience from a career at the intersection of SaaS and payments, and what she learned from embedding payments in 40+ software platforms.
- Why SaaS and payments companies often "speak different languages" and how to bridge the gap.
- How evolving banking and regulatory conditions have made it harder for SaaS companies to become payfacs and the growing role of modern payfac-as-a-service providers.
- Revenue-maximizing best practices for sales enablement, customer success, and more.
- What mid-market SaaS companies need to consider before taking on payments risk.
- Why SaaS leaders need to own their payments strategy—or risk losing revenue to third parties.
Full transcript: https://www.rainforestpay.com/blog/payments-strategy-show-002-ali-mast/
The Payments Strategy Show is brought to you by Rainforest, embedded payments purpose-built for vertical SaaS.
Grow revenue with the only payfac-as-a-service provider optimized to help you drive more payments volume at higher margins, without risk or compliance headaches.
Learn more: https://rainforestpay.com
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Chapters
1. Navigating Payments in the Software Industry (00:00:00)
2. Maximizing Software Payments Strategy (00:08:45)
3. Strategic Considerations for Software Payments (00:12:38)
12 episodes
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