Are You Undervaluing Your Studio? How Smart Pricing Attracts Loyal Clients & Fuels Growth

Pilates Business Podcast

In this episode of The Pilates Business Podcast, host Seran Glanfield takes a deep dive into one of the most emotionally charged — and strategically vital — areas of running a boutique fitness studio: pricing.

Seran explores how your pricing strategy does far more than cover expenses — it sends a powerful message about your studio’s value, brand positioning, and the level of service you provide. Studio owners will learn how underpricing can sabotage their reputation and profitability, while smart, intentional pricing can attract the right clients, boost retention, and build long-term revenue.

Whether you’re avoiding price increases out of fear, unsure how to position your offers, or simply want a pricing strategy that supports sustainable growth, this episode is packed with insights and strategies to help you price with confidence.

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Chapters

1. Introduction to Pricing Psychology (00:00:00)

2. The Emotional Tie to Pricing (00:10:00)

3. How Pricing Impacts Perceived Value (00:20:00)

4. Structuring Pricing for Long (00:30:00)

5. Avoiding Common Pricing Pitfalls (00:40:00)

6. Closing Thoughts and Value Your Pricing Strategy (00:50:00)