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Why 5-Star Reviews Aren’t Enough - And What Really Sells Boutique Fitness Memberships
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In this insightful episode of The Pilates Business Podcast, host Seran Glanfield pulls back the curtain on one of the most powerful (yet often overlooked) marketing tools for boutique fitness studios: client reviews and testimonials. If you've ever felt like you're shouting into the marketing void, wondering why your efforts aren't converting or why retention feels so elusive — this episode is for you!
Seran dives into the psychology behind why testimonials drive trust and conversions, how to strategically use them throughout your marketing funnel, and why not all testimonials are created equal. Studio owners will walk away with actionable tips on how to collect story-driven reviews that actually move the needle for their Pilates studio, barre studio, yoga studio — or any boutique fitness business.
Tune in to learn how to build credibility, increase conversions, and fuel retention using the voices of your happiest clients.
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Chapters
1. Why testimonials drive business decisions (00:00:00)
2. Psychology behind testimonial effectiveness (00:04:01)
3. Building credibility to boost conversion rates (00:07:34)
4. Creating story-driven testimonials that work (00:11:16)
5. Using testimonials across the customer journey (00:15:36)
6. Recap and call to action (00:17:49)
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