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Why Clients Leave (and How to Get Them to Stay for Years!)
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The Secret to Retaining Clients & Growing Your Studio
In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into a crucial yet often overlooked aspect of studio success - understanding and optimizing your client journey. While many studio owners focus on getting new clients through the door, what truly builds a thriving, sustainable business is what happens next.
Seran explores why client retention is the key to revenue growth and studio longevity, sharing insights on how mapping out your customer journey can transform the way clients interact with your business. From the first visit to becoming a long-term member, every step should be intentional and seamless.
Tune in to learn:
✅ Why focusing only on new clients can lead to a plateau in growth
✅ The three biggest gaps in most studio client experiences
✅ How mapping out your client journey increases retention and revenue
✅ Strategies to create a seamless, high-touch experience that keeps clients coming back for years
If you're tired of constantly chasing new leads and want to create a business that grows organically with loyal, engaged clients, this episode is for you!
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Chapters
1. Introduction to Customer Journeys (00:00:00)
2. Importance of Client Experience (00:06:00)
3. Mapping the Customer Journey (00:12:30)
4. Strategies for Retention Success (00:18:00)
5. Common Pitfalls in Client Engagement (00:24:30)
6. How to Implement Effective Changes (00:30:00)
222 episodes
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