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#168: The Power of Your Google Business Card: Mastering Your Personal Brand on Google | Jason Barnard
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In this insightful episode of the Play Big Faster Podcast, host Scherrie L. Prince talks with Jason Barnard, CEO of CaliCube, about the critical importance of managing your personal brand on Google.
Transitioning from a voice actor to an SEO expert, Jason underscores the necessity of controlling your digital footprint and offers actionable advice on how to optimize online content for Google's algorithms. He discusses the value of a personal website, strategies for platform consistency, and the significance of Google's knowledge panel in establishing a credible online presence.
Jason also covers the role of AI in personal branding and provides practical resources through CaliCube to aid individuals and businesses in enhancing their digital visibility.
Tune in to discover how to treat Google as your digital business card, boost conversion rates, and effectively present your professional expertise to potential clients.
// TIMESTAMPS
00:00 Introduction: The Importance of Your Google Business Card
00:18 Welcome to the Play Big Faster Podcast
00:36 Meet Our Guest: Jason Barnard
01:30 The Journey from Voice Actor to SEO Specialist
02:41 Understanding SEO and Your Digital Footprint
04:39 The Role of Your Website in SEO
06:12 Onsite vs. Offsite SEO: A Balanced Approach
07:38 Educating the Algorithm: Consistency is Key
08:42 The Importance of Consistency Across Platforms
09:08 Adapting Content for Different Platforms
10:27 Measuring Success and Google Rankings
11:50 The Timeline for Building Trust with Google
14:07 Google's Relationship with YouTube and Other Platforms
15:43 Starting with CaliCube: Free Resources and Services
16:05 The Future of Personal Branding in the Age of AI
17:29 Final Advice for Entrepreneurs and Small Businesses
202 episodes
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