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#149 - 1 Metric You’re Probably Not Looking at Enough
Manage episode 480242919 series 3369803
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The secret to growing your podcast isn't what most creators think. In this episode, I explain why your consumption rate matters more than your audience size and show you how to find and interpret that data on Apple and Spotify. I’ll also share the simple changes that helped me boost my retention rate, the tweaks that made a bigger impact on my growth than any marketing push.
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Email: [email protected]
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Show notes:
(2:42) What retention rate really tells you
(4:19) How to find your Apple stats
(7:06) Spotify retention: what to look for
(8:57) What 102% consumption actually means
(10:18) Kim from The Peaceful Productivity Podcast shares her wonderful experience with Kevin and NLPS
(12:56) What’s considered average vs excellent
(14:17) Bad audio is killing your episodes
(16:58) Homework: compare your top and bottom 5
(19:29) Simple cold open tips to boost retention
(20:20) Outro
Looking for a platform to record high-quality audio and video? We use Streamyard, and you can get a $10 credit by using my link: https://streamyard.com/pal/c/5352552165277696
If you’re looking for a new place to host your podcast, we use Buzzsprout. You get a $20.00 bonus if you use my link: https://www.buzzsprout.com/?referrer_id=680114
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