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#150 - Is It Time To Revisit Your Strategy?
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Just because something feels comfortable doesn’t mean it’s working. I break down why so many podcasters default to guest interviews, even when their true goal is lead generation and how that approach might actually be holding them back.
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Show notes:
00:00 – Why we often stick with podcast strategies that no longer work
00:47 – The solo episode comeback in group coaching
01:30 – When guest interviews don’t align with your goals
03:08 – Why guest interviews alone won’t generate leads
04:10 – The guest-first trap and why it’s hurting your results
05:31 – Using guest interviews for growth, solos for dollars
06:53 – What solo episodes do better than interviews
08:19 – The harsh math of YouTube views vs. revenue
09:04 – Why most guests won’t become clients
10:17 – Highlighting expert guests can backfire
11:13 – A coaching story: from zero messages to six breakthrough sessions
12:49 – The power of outreach and changing your strategy
13:54 – Even small changes can spark growth
14:26 – Three big takeaways about podcast monetization
15:36 – Why guesting on podcasts may be more valuable than hosting guests
17:06 – Real conversion numbers from a high-traffic YouTube channel
18:59 – Podcasting works best when you’re solving specific problems
20:25 – Final thoughts: Revisit your strategy before you quit
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