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Finding Your Audience: Sounds Profitable's Tom Webster
Manage episode 465087750 series 3497185
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How do you grow your podcast audience?
Tom Webster is a partner at Sounds Profitable and has spent over 25 years researching audio. He joins the podcast to discuss his new book, “The Audience is Listening.” Tom shares his insights into understanding and developing podcast audiences, He and I explore listener behaviors, the challenges of monetizing smaller shows, and what metrics should be looked at to gauge success. Tom also describes the growing trend of video content in the podcasting world.
You can find Tom at soundsprofitable.com and a print or audio copy of his book at audienceislisteningbook.com.
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The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
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