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Don't Start a Podcast Unless You Have This | Christopher Anderson

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Manage episode 493284347 series 3551766
Content provided by Sadaf Beynon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sadaf Beynon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Think everyone should start a podcast? Christopher Anderson disagrees. After 15 years hosting The Unbillable Hour, this law firm owner turned podcasting veteran has some brutal truths about who should—and shouldn't—hit record. Discover the one non-negotiable requirement that separates successful shows from expensive hobbies, why your most popular episodes might be hurting your business, and the hard lesson it took Christopher over a decade to learn about building genuine audience trust.

What You'll Learn:

  • The single most important thing you need before starting any podcast
  • Why vanity metrics are destroying most business podcasts
  • How to deliver content your audience needs, not just what they want
  • The real difference between speaking on stages and podcasting for business
  • Why consistency beats popularity every single time
  • Whether joining a podcast network is worth it (and the trade-offs involved)
  • How to know if podcasting actually deserves a place in your business strategy

Resources

Guest Links:


Podjunction Ecosystem:


  continue reading

88 episodes

Artwork
iconShare
 
Manage episode 493284347 series 3551766
Content provided by Sadaf Beynon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sadaf Beynon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Think everyone should start a podcast? Christopher Anderson disagrees. After 15 years hosting The Unbillable Hour, this law firm owner turned podcasting veteran has some brutal truths about who should—and shouldn't—hit record. Discover the one non-negotiable requirement that separates successful shows from expensive hobbies, why your most popular episodes might be hurting your business, and the hard lesson it took Christopher over a decade to learn about building genuine audience trust.

What You'll Learn:

  • The single most important thing you need before starting any podcast
  • Why vanity metrics are destroying most business podcasts
  • How to deliver content your audience needs, not just what they want
  • The real difference between speaking on stages and podcasting for business
  • Why consistency beats popularity every single time
  • Whether joining a podcast network is worth it (and the trade-offs involved)
  • How to know if podcasting actually deserves a place in your business strategy

Resources

Guest Links:


Podjunction Ecosystem:


  continue reading

88 episodes

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