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Content provided by Power Practice and The Power Practice. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Power Practice and The Power Practice or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Power Hour Optometry
1 The Quarterly Roundup: Vision Metrics Every OD Should Know in 2025 with Dr. Jason Lake 1:04:15
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Play Later Play Later Lists Like LikedWhat do the fastest-growing practices in optometry have in common? They track the right numbers, and know how to act on them. In this data-packed episode of Power Hour, Eugene Shatsman welcomes back Dr. Jason Lake, founder of the Elevate Conference and a recognized leader in practice analytics, to kick off a brand-new quarterly series built for the numbers-driven OD.…
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Power Hour Optometry
1 Seeing Fewer Patients and Earning More: Inside a Smarter Optometry Workflow with Dr. Janelle Davison 54:13
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Play Later Play Later Lists Like LikedYou don’t need more patients — you need more from each visit. That’s the lesson Dr. Janelle Davison learned after transforming her practice into a lean, high-performing operation that runs on technology and trust. She didn’t scale by adding exam slots. She scaled by designing a smarter model, one that prioritizes revenue per patient and gets patients saying “yes” before they even walk in the door.…
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Power Hour Optometry
1 Redefining Optical Sales: Mindset Shifts and Training Strategies, with Kayla Ashlee from Spexy 1:01:10
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Play Later Play Later Lists Like LikedOptical is often the most overlooked revenue driver in your practice — but not for Kayla Ashlee. As founder and CEO of Spexy, and the creator of FrameTurn®, Kayla has trained hundreds of optical teams on how to turn product conversations into moments of trust, clarity, and connection.
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Power Hour Optometry
1 Innovator Series Finale: Top Strategies for an Efficient and Profitable Practice with Barti & Teem 52:12
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Play Later Play Later Lists Like LikedEfficiency isn’t just about cutting costs — it’s about finding new growth opportunities, and two major innovations are leading the way forward. In this final installment of our Power Hour Innovator Series, Eugene Shatsman sits down with the teams behind Barti and Teem — two companies transforming how practices run smarter, not harder.…
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Power Hour Optometry
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Play Later Play Later Lists Like LikedIn this episode of Power Hour, renowned author and customer experience strategist, Dr. Joseph Michelli, joins Eugene Shatsman to explore how practices can craft emotional, memorable, and loyalty-driven experiences that set them apart. With a track record that includes Starbucks, Mercedes-Benz, Ritz-Carlton, and Zappos, Michelli unpacks how optometry practices, no matter the size, can apply the same principles used by global giants to delight patients and strengthen practice growth.…
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Power Hour Optometry
1 The Profit-Driving Tech Strategy That Majority of Practices Overlook, with Dr. Sage Hider 52:22
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Play Later Play Later Lists Like LikedMost practices think buying the latest technology will automatically boost revenue — but Dr. Sage Hider says it’s not about what you buy, it’s how you use it.
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1 Through His Eyes: How Zeiss Lenses Helped Photographer Kenneth Hines Rediscover His Vision & Himself 47:14
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Play Later Play Later Lists Like LikedThis isn’t a clinical episode, it’s a human one. Kenneth Hines, known online as Professor Hines, is a celebrity photographer with a global portfolio. Despite depending on his eyes to make a living, he quietly lived with deteriorating vision, avoiding the eye doctor for over a decade. It wasn’t cost. It wasn’t access. It was something deeper.…
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1 Why Patient Experience Is the #1 Untapped Revenue Driver in Eye Care 1:02:29
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Play Later Play Later Lists Like LikedSome patients walk out feeling wowed. Others walk away — and never come back. What’s the difference? It’s not your prices. It’s not your credentials and the experience. In this eye-opening episode of Power Hour, Eugene Shatsman sits down with Shareef Mahdavi — industry consultant, speaker, and author of Beyond Bedside Manner — to expose one of the most overlooked (yet most profitable) parts of practice growth: the patient experience.…
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Power Hour Optometry
1 Golden Elevator Nuggets: The AI Shifts Changing How Eye Care Practices Grow, with Daniel Rostenne 47:16
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Play Later Play Later Lists Like LikedMost practices think about growth in terms of marketing — but what if the real advantage lies in how you use technology to engage patients before they even pick up the phone?
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1 AOA's Latest Battle For Optometry: What’s Changing & What’s at Risk 46:38
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Play Later Play Later Lists Like LikedOptometry is facing some of its biggest challenges yet — from Medicare reimbursement cuts to scope expansion battles and new legislative threats that could redefine the profession. If you think these issues won’t impact your practice, think again.
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Play Later Play Later Lists Like LikedEvery practice owner understands the cost of making a change, but what about the cost of staying exactly the same?
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1 The Economic Forecast & Cost Strategies Every Optometry Practice Needs with Dr. Jason Lake 56:50
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Play Later Play Later Lists Like LikedHow will the economy shape your practice in the next five years? In this live-recorded episode of Power Hour, host Eugene Shatsman and industry expert Dr. Jason Lake break down the economic trends and cost management strategies that will define the future of optometry. Recorded after attending a series of impactful industry lectures on economic forecasts, tariffs, and inflation, this episode brings you real-time insights tailored for optometry professionals.…
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Power Hour Optometry
1 How The Vision Council is Redefining Optometry: Vision Expo East & 2025 Industry Data 57:11
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Play Later Play Later Lists Like LikedOptometry is evolving, and the data is clear - 2025 is the year to take action. In this week’s Power Hour, Eugene Shatsman hosts Ashley Mills, CEO of The Vision Council, and Alysse Henkel, VP of Research & Insights, to uncover two game-changing topics: the revamped Vision Expo East 2025 and exclusive, hot-off-the-press industry data.…
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Power Hour Optometry
1 3 Proven Strategies to Boost Practice Revenue by 65%: Insights from Jamie Rosin & Eugene Shatsman 1:05:47
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Play Later Play Later Lists Like LikedIndustry leader Jamie Rosin scaled his practice to over 50 locations and grew revenue by millions. Want to learn the exact strategies he used? Keep reading. This episode is all about driving exponential growth in optometry practices - not through guesswork or big leaps, but through small, impactful changes in critical areas. Together, host Eugene Shatsman and Jamie reveal the strategies, metrics, and behaviors that transform a $1M practice into $1.65M while minimizing costs and maximizing profitability.…
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Power Hour Optometry
1 Gary Gerber and Eugene Shatsman: 2025 Insights & 13 Years of What’s Changed and What Hasn’t 1:08:26
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Play Later Play Later Lists Like LikedOptometry has transformed significantly over the last 13 years, but are you adapting quickly enough? In the first episode of Season 13 of Power Hour, host Eugene Shatsman sits down with the show’s original host, Dr. Gary Gerber, to reflect on the past, unpack lessons learned, and craft a plan for 2025.…
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Power Hour Optometry
1 The Surprising Story Your Numbers Tell: Metrics That Drive Practice Growth with Dr. Chris Wolfe 53:51
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Play Later Play Later Lists Like LikedAre you leaving revenue on the table? In this week’s Power Hour, Dr. Chris Wolfe reveals how rethinking your metrics can transform your practice. This isn’t just about working harder - it’s about uncovering the hidden potential in your patient care and business strategy. Dr. Wolfe explains how to use key metrics like revenue per OD hour, patient lifetime value, and prevalence data to uncover hidden growth opportunities in your practice.…
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Power Hour Optometry
1 Referrals, Philanthropy, and Video Marketing: Practice Growth Strategies Revealed by Ross Bernstein 58:11
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Play Later Play Later Lists Like LikedWhat if the key to growing your practice was reimagining your entire approach to business? In this episode of Power Hour, host Eugene Shatsman welcomes Ross Bernstein, a renowned business strategist and keynote speaker who has worked with Fortune 500 companies and top organizations worldwide. Drawing from over 25 years of experience and lessons learned from interviewing thousands of top athletes and business leaders, Ross delivers practical, actionable strategies to help you rethink how you approach practice growth.…
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Power Hour Optometry
1 Driving Record Revenue Per Patient While Economy-Proofing Your Practice with Dr. Todd Cohan 56:20
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Play Later Play Later Lists Like LikedAre you ready to rethink how your practice generates revenue per patient? Most strategies focus on optical sales, capture rates, or multiple pair promotions - but what if there’s a completely different way to approach it? Dr. Todd Cohan shares his exact formula for transforming comprehensive exams into significant additional revenue through his unique strategy.…
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Power Hour Optometry
1 Is It Time to Drop a Vision Plan? Steve Alexander on Retaining 50-70% of Patients as Cash-Payers 54:29
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Play Later Play Later Lists Like LikedHave you ever wondered if dropping a vision plan could actually help your practice grow? It’s a tough decision, but one that could reshape your patient relationships and increase your practice’s revenue. In this week’s Power Hour episode, Eugene Shatsman speaks with Steve Alexander, a consultant with over 20 years of experience in eye care, to tackle the question so many optometrists wrestle with.…
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Power Hour Optometry
1 AI FOMO to Practical Application: Your AI Guide for Eyecare with Dr. Scot Morris 1:00:59
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Play Later Play Later Lists Like LikedAI is everywhere you turn these days, but let’s face it - talking about it and actually putting it to work are two very different things. We’re past the stage of “should I be thinking about AI?” and firmly in the “what can I realistically do with AI right now?” zone. The truth is, if you’re not figuring this out, you risk falling behind.…
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Power Hour Optometry
1 Choosing Technology That Works: Maximizing Practice Efficiency with David Keith 49:46
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Play Later Play Later Lists Like LikedAre technology purchases in your practice delivering the value they promised, or are they just “white boxes in the closet”? In our latest episode of Power Hour, Eugene Shatsman talks with David Keith, a 25-year industry veteran and technology consultant, who breaks down the common pitfalls and winning strategies for making technology work for you.…
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Power Hour Optometry
1 How Membership Plans Drive 4.5X Higher Patient Spend: Proven Strategies with Jordon Comstock 59:37
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Play Later Play Later Lists Like LikedIn the latest episode of Power Hour, Jordon Comstock discusses how membership plans can transform your optometry practice’s approach to patient care and revenue growth. With more than 100,000 patients already on membership plans in the dental world, Jordan dives into why this model works, especially for optometry. Instead of relying on managed care companies, imagine having patients pay you directly through a monthly fee you control. This gives you the flexibility to design benefits that align with your practice's needs. In fact, membership patients spend 4.5 times more annually, making this a powerful tool for increasing revenue and patient loyalty.…
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Power Hour Optometry
1 Golden Nuggets of Marketing & Technology: Insights from Eugene Shatsman and Daniel Rostenne 46:44
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Play Later Play Later Lists Like LikedAre you ready to uncover practical marketing tips that can drive real growth for your practice? In this latest live Power Hour episode from Vision Expo West, Eugene Shatsman sits down with Daniel Rostenne – CEO and Founder of Eyecarepro, to share 10+ actionable marketing nuggets you can implement immediately. From leveraging off-page SEO and backlinks, to boosting your Google Reviews and improving patient engagement with video content, this episode is packed with insights every optometrist needs. Did you know that practices need at least 40+ reviews to be taken seriously, and that 76% of consumers trust a business more when they respond to negative reviews? You will also learn about the power of Google Ads, online scheduling, and why optimizing your Google Business Profile is critical. In fact, 60% of patients prefer booking appointments online, and 26% of online bookings happen after hours - so having an online scheduler is key to capturing these patients. Whether you are looking to enhance patient recall, improve conversions, or dominate local search results, this conversation is filled with data-driven advice from two marketing experts working with thousands of practices.…
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Power Hour Optometry
1 Low Vision Myths Busted: How One Practice Earns $600K Seeing a Few Patients Each Week 51:33
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Play Later Play Later Lists Like LikedLow vision care is often misunderstood, but in this episode of Power Hour, Dr. Richard Shuldiner shares how he’s defying industry norms with a low vision practice that generates $600,000 annually - while seeing just 6-8 patients per week! With decades of experience, Dr. Shuldiner has developed a highly profitable, patient-centered model that breaks down the barriers many optometrists face when considering low vision care.…
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Power Hour Optometry
1 A Candid Conversation with VSP’s Former CEO Jim McGrann: Innovation, AI, and Industry Challenges 49:47
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Play Later Play Later Lists Like LikedIn this must-watch episode of Power Hour, host Eugene Shatsman sits down with Jim McGrann, former CEO of VSP Vision and current CEO of Advancing Eyecare, to address the pressing concerns of eye care professionals (ECPs) and explore the future of optometry in an AI-driven world. As one of the most influential figures in the industry, Jim offers a unique perspective on VSP’s role in the evolving landscape of vision care and shares insights on how practices can thrive despite the challenges posed by managed care.…
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Power Hour Optometry
1 Vegas Innovators Series: Eye Care Leaders Reveal the Industry's Next Big Things 1:11:00
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Play Later Play Later Lists Like LikedWelcome to the Vegas Innovators Series, where we bring you cutting-edge insights from some of the brightest minds in optometry and ophthalmic care. In this special episode, host Eugene Shatsman sits down with industry leaders - Brant Southwell, Dr. James Rynerson, Cindy Braden, Cassandra, and Jim McGrann, each with game-changing innovations that are reshaping the way we think about eye care. From migraine relief to dry eye treatments, billing efficiency, and revolutionary AI tools, this series showcases what’s next for the industry.…
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Power Hour Optometry
1 The Dry Eye Success Formula with Dr. Paul Karpecki, Dr. Shane Swatts & Eugene Shatsman 56:23
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Play Later Play Later Lists Like LikedHow would you like to see more dry eye patients in your practice? What if you could enhance your treatment protocol while driving dry eye conversion rates? In this episode of Power Hour, we present a proven formula for success based on the experiences of two industry greats - Dr. Paul Karpecki and Dr. Shane Swatts. These leaders in dry eye care share actionable strategies that can transform your practice and boost patient outcomes.…
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Power Hour Optometry
1 OD Evolution: Recruiting Doctors & Expanding Scope with Dr. Nate Lighthizer 53:10
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Play Later Play Later Lists Like LikedOptometry has been stepping up to meet the demands of modern healthcare for decades. In this week’s Power Hour episode, host Eugene Shatsman and Dr. Nate Lighthizer, Dean of NSU Oklahoma College of Optometry, dive into how the profession is continuing to evolve and push boundaries.
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Power Hour Optometry
1 The Data Is In: Provider Sentiment, Patient Trends & Vision Expo Preview with The Vision Council 56:04
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Play Later Play Later Lists Like LikedAre you feeling a squeeze in your practice over the last few months? You’re not alone. Patients are shifting spending habits and doctors are reporting in across the whole industry. The biggest repository of industry data is at the Vision Council and in this episode your host Eugene Shatsman goes behind the scenes to learn what doctors are thinking, how consumers are spending, and what opportunities we have on the horizon.…
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Power Hour Optometry
1 Adapting and Advancing: Amir Khoshnevis and Eugene Shatsman on the Changing Face of Optometry 55:39
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Play Later Play Later Lists Like LikedThe optometry industry is at a crossroads, and the future holds both challenges and opportunities. In this episode of Power Hour, Dr. Amir Khoshnevis, the President and Chief Medical Officer at the largest network of private practice optometrists in North America – Vision Source, offers his unique perspective on navigating this complex landscape.…
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Power Hour Optometry
1 562% Growth In Five Years: Secrets of Scale with Dr. Tyler Mills and Dr. Brian Samartino 57:14
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Play Later Play Later Lists Like LikedWhat does it take to grow an optometry practice by 562% in just five years? How do you scale from a single location to three, while maintaining a patient-centered approach? In this eye-opening episode of Power Hour, host Eugene Shatsman sits down with Dr. Tyler Mills and Dr. Brian Samartino to discuss the strategies, mindset, and processes that have driven their extraordinary success.…
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Power Hour Optometry
1 500 Kids in a Myopia Program? Leadership Insights and Practice Strategies with Dr. Brianna Rhue and Eugene Shatsman 57:17
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Power Hour Optometry
1 What’s Inevitable? The Industry Innovation Episode with Sanitas Advisors & Eugene Shatsman 53:39
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Play Later Play Later Lists Like LikedEye care is brimming with innovation, but rarely does the industry collaborate on what's inevitable - change. In this episode of Power Hour, host Eugene Shatsman is joined by John Walborn and Jeff Poe from Sanitas Advisors, two industry veterans, as they explore the dynamic changes shaping the future of eye care, from groundbreaking technologies to strategic business models that promise to redefine patient care.…
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Power Hour Optometry
1 Audiology In Your Optometry Practice? The Hearing Panel Hosted by Eugene Shatsman 1:00:27
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Play Later Play Later Lists Like LikedIn the UK, more than 50% of hearing aids are sold through optometry practices. In the US, the number is almost nothing. Why? And what are industry players – big and small – doing to change that? Find out in our latest Power Hour episode. Your host Eugene Shatsman is joined by industry innovators Jed Grisel, ENT physician from Amplify Hearing, and Doug Breaker, from MDHearing. They discuss how integrating hearing services into optometry clinics transforms hearing care, making it more accessible and affordable.…
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Power Hour Optometry
1 Rethink Your Approach to Practice Growth: Dr. Jason Lake Shares Unexpected Insights with Eugene Shatsman 1:02:31
1:02:31 Play Later Play Later Lists Like Liked1:02:31
Play Later Play Later Lists Like LikedAre you passionate about growth and success, striving to elevate your optometry practice, but feeling like you’ve explored every avenue? This week’s episode is both inspiring and surprising as host Eugene Shatsman sits down with Dr. Jason Lake, a renowned optometrist and leader of the influential membership groups, PERC and Opti-Port. With extensive experience in running a successful practice in Missouri and guiding others to success, Dr. Lake is here to share simple, effective and unpredictable tips to help your practice flourish.…
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Power Hour Optometry
1 Stop Setting Money On Fire On Your Phones": Mastering Phone Call Management with Dr. Jeff Lewis 1:01:16
1:01:16 Play Later Play Later Lists Like Liked1:01:16
Play Later Play Later Lists Like LikedHave you ever thought about how much income your practice might be losing due to mishandled phone calls? Host Eugene Shatsman dives into the nuances of phone call management with Dr. Jeff Lewis - a seasoned optometrist and practice optimizer.
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Power Hour Optometry
1 Insider Billing Tips: Why 9 of 10 Charts Don’t Pass the “Friendly Audit” 55:49
55:49 Play Later Play Later Lists Like Liked55:49
Play Later Play Later Lists Like LikedDid you know that 9 out of 10 charts audited have an opportunity? Those opportunities include significant revenue potential for your practice or audit protection. In this episode of the Power Hour podcast, Eugene Shatsman sits down with Dr. Viktoria Davis to uncover quick wins that can help you get paid more for the work you do in your practice while protecting your valuable business assets.…
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Power Hour Optometry
1 Cracking the Conversion Code: From 4 to 48 Eye Care Locations in 15 Years 1:03:54
1:03:54 Play Later Play Later Lists Like Liked1:03:54
Play Later Play Later Lists Like LikedThis week’s Power Hour is a story of remarkable growth and impact that few can match. Taking you on a practice growth journey with Jamie Rosin, the visionary leader who has transformed Rosin Eyecare from a small practice with just 4 locations into a thriving enterprise with 48 locations in a mere 15 years. But how did he do it? This is a story of remarkable growth and impact that few can match.…
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Power Hour Optometry
1 Optometry's Next Chapter: Innovative Advancements Poised to Reshape the Field with Dr. Chris Wroten 56:03
56:03 Play Later Play Later Lists Like Liked56:03
Play Later Play Later Lists Like LikedDo you want a glance at the future of optometry? In today’s episode – you’ll hear about diagnostic innovations, pharmaceuticals on the horizon, gene therapies, new treatment modalities, AI and more.
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Power Hour Optometry
1 Are you Making These 5 Money Mistakes In Your Practice? A Roadmap for Lost and Found Money 1:08:17
1:08:17 Play Later Play Later Lists Like Liked1:08:17
Play Later Play Later Lists Like LikedMost people have a complicated relationship with money. We often feel uncomfortable discussing it, yet it's a critical part of our daily lives. That's why, on today's Power Hour episode, host Eugene Shatsman invited certified financial planner Adam Cmejla to discuss common money mistakes practice owners make and how to avoid them.…
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