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AI Content Marketing in the World of Algorithms with Gilad Bechar

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Manage episode 478600875 series 3237790
Content provided by Jan Richardson and Global Results Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jan Richardson and Global Results Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Gilad Bechar is the Founder and CEO of Moburst, a digital full-service, mobile-first marketing agency that helps companies scale and become category leaders. In this conversation, Gilad discusses what sets Moburst apart from other agencies, the importance of client selection, the role of AI in enhancing marketing strategies, and how to understand Google's content ranking algorithm.


Key Takeaways:

- Making sure clients are a good fit

- Concerns over AI's accuracy and IP rights

- How AI-generated content can drag your SEO rankings


Episode Timeline:

1:00 Introduction to Moburst and Gilad Bashar

3:30 What sets Moburst apart?

6:30 The importance of client selection

9:40 Navigating Facebook's algorithm Challenges

12:08 The role of AI in marketing

15:45 AI's impact on content creation

18:40 AI tools and their applications

21:20 Common client concerns about AI

24:15 Understanding Google's content ranking


This episode’s guest:

Gilad Bechar on LinkedIn

Moburst's website


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

272 episodes

Artwork
iconShare
 
Manage episode 478600875 series 3237790
Content provided by Jan Richardson and Global Results Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jan Richardson and Global Results Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Gilad Bechar is the Founder and CEO of Moburst, a digital full-service, mobile-first marketing agency that helps companies scale and become category leaders. In this conversation, Gilad discusses what sets Moburst apart from other agencies, the importance of client selection, the role of AI in enhancing marketing strategies, and how to understand Google's content ranking algorithm.


Key Takeaways:

- Making sure clients are a good fit

- Concerns over AI's accuracy and IP rights

- How AI-generated content can drag your SEO rankings


Episode Timeline:

1:00 Introduction to Moburst and Gilad Bashar

3:30 What sets Moburst apart?

6:30 The importance of client selection

9:40 Navigating Facebook's algorithm Challenges

12:08 The role of AI in marketing

15:45 AI's impact on content creation

18:40 AI tools and their applications

21:20 Common client concerns about AI

24:15 Understanding Google's content ranking


This episode’s guest:

Gilad Bechar on LinkedIn

Moburst's website


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

272 episodes

All episodes

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Gilad Bechar is the Founder and CEO of Moburst, a digital full-service, mobile-first marketing agency that helps companies scale and become category leaders. In this conversation, Gilad discusses what sets Moburst apart from other agencies, the importance of client selection, the role of AI in enhancing marketing strategies, and how to understand Google's content ranking algorithm. Key Takeaways: - Making sure clients are a good fit - Concerns over AI's accuracy and IP rights - How AI-generated content can drag your SEO rankings Episode Timeline: 1:00 Introduction to Moburst and Gilad Bashar 3:30 What sets Moburst apart? 6:30 The importance of client selection 9:40 Navigating Facebook's algorithm Challenges 12:08 The role of AI in marketing 15:45 AI's impact on content creation 18:40 AI tools and their applications 21:20 Common client concerns about AI 24:15 Understanding Google's content ranking This episode’s guest: • Gilad Bechar on LinkedIn • Moburst's website Hosted on Acast. See acast.com/privacy for more information.…
 
Michelle Rupp is an EMMY and Edward R. Murrow Award-winning journalist and the Founder and CEO of Memorable Results Media, a boutique agency helping small and mid-sized businesses gain media coverage on local and regional TV. Here, she discusses the evolving landscape of local media, how to craft effective media pitches, and how businesses can prepare for a PR crisis. Key Takeaways: - The lasting power of local media - Keeping the audience top of mind - How to be prepared for a crisis Episode Timeline: 2:00 Has local media lost any power recently 3:45 The importance of local journalists 6:30 Connecting clients with local media outlets 8:45 Making clients newsworthy and timely 11:30 Crafting powerful pitches 12:30 Three components of a good story 13:30 The importance of emotion 16:45 How to prepare for a crisis 20:30 Interacting with the media in a crisis 22:00 Michelle's thought leadership philosophy This episode’s guest: • Michelle Rupp on LinkedIn • Memorable Results Media on Instagram • Memorable Results Media Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
 
Kourtney Jason is the president and co-founder of Pacific and Court, a Brooklyn-based book publicity and digital marketing agency, and the author of five nonfiction books, including "Lights, Camera, Booze: Drinking Games for Your Favorite Movies." Here, she discusses the current state of reading and publishing, the rise of audiobooks, and the importance of innovative PR strategies in reaching audiences. She also shares insights on crafting effective media pitches and the significance of timing in PR efforts. Key Takeaways: - Why traditional PR tactics are no longer sufficient in publishing - Why pitches fail - Book PR in the digital age Episode Timeline: 2:45 What is the most popular drinking game from Kourtney's book? 6:00 What is the current state of publishing in America? 7:15 Audio books are becoming more popular 8:00 Audio book recommendations 9:00 Why traditional PR tactics aren't cutting it in 2025 10:45 What are some good Amazon alternatives? 12:30 Why do most pitches fail? 15:45 The benefit of pitching publishers individually 17:00 Celebrities who tell the same stories repeatedly 18:00 The importance of timeliness with pitches 20:00 The increasing popularity of psychedelic books 22:00 How to think like the media This episode’s guest: • Kourtney Jason on LInkedIn • Pacific and Court's website • Pacific Court on Instagram Hosted on Acast. See acast.com/privacy for more information.…
 
Lindsay Ferraro Bennett is a public relations executive at Pace PR with 20 years of longstanding relationships and results-driven work within the luxury, lifestyle, fitness, food/beverage, travel, health/wellness, and publishing industries. Here, she discusses the evolving landscape of affiliate marketing, the importance of authentic content, and the role of influencers in driving brand success. She also emphasizes the need for a diversified approach in affiliate strategies and shares insights on how Pace PR uniquely integrates PR with affiliate marketing to achieve effective results. Key Takeaways: - Why affiliate marketing is a growing sector for publishers - How Pace PR integrates PR with affiliate marketing effectively - The importance that thought leadership plays at Pace PR Episode Timeline: 2:00 How Lindsay's background in magazines helps with affiliate strategies 3:30 Strategies that are currently working in affiliate right now 5:45 How to get niche sites on your radar 7:45 Understanding your client's goals 9:15 Not all affiliate publishers are created equal 12:30 How does Pace choose influencers? 14:30 The benefit of using micro-influencers 16:00 Why is Pace so good at affiliate marketing? 19:30 Lindsay's thought leadership philosophy This episode’s guest: • Pace Public Relations • Pace PR on Instagram • Lindsay Ferraro Bennett on LinkedIn Hosted on Acast. See acast.com/privacy for more information.…
 
Amanda Lee is the Vice President of Marketing, Analyst, and Public Relations at DDN, the world’s leading data intelligence platform. She has 20-plus years of experience in marketing communications across AI, data intelligence, and technology ecosystems. Here, she discusses the rapid advancements in AI technology, the importance of data infrastructure, and the challenges women face in the tech industry. Key Takeaways: - How AI is revolutionizing supply chain, agriculture, and life sciences - Why data infrastructure is crucial for the success of AI models - The current state of women in tech Episode Timeline: 1:30 Amanda's dogs 3:15 How does Amanda keep up with all the changes in AI? 4:30 Recent developments in AI that have impressed Amanda 5:30 What's the hardest thing for marketers to explain to the public about AI? 7:15 Is there enough data infrastructure to support AI growth? 10:15 DDN's commitment to its customers 12:14 AI's impact on various industries 13:15 Autonomous cars 17:00 Online safety issues caused by AI 18:24 Challenges for women in technology This episode’s guest: • Amanda Lee on LinkedIn • DDN's website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! Hosted on Acast. See acast.com/privacy for more information.…
 
Susan Peters, a former litigator turned PR expert, shares her unique journey from law to public relations. She discusses the benefits of PR for lawyers and offers insights into media training and interview preparation. The conversation also explores the impact of AI on the legal industry and PR, as well as effective social media strategies for lawyers. Key Takeaways: - How PR helps lawyers build their reputation and attract clients - The importance of media training - Susan's transition from a litigator to a PR expert Episode Timeline: 1:00 Susan's transition from litigator to PR Expert 4:00 The benefits of PR for Lawyers 5:30 How lawyers can raise their profiles through PR 7:15 The dos and don'ts of media appearances 10:40 The impact of AI on law and PR 14:30 Why Google doesn't like AI writing 16:40 The pain of radio disclaimers 17:45 How are lawyers using social media to raise their profiles? 20:20 Tod's favorite legal radio ad 21:20 Susan's Role in Law Firm Media Professionals 23:40 Susan's thought leadership philosophy This episode’s guest: • Susan Peters on LinkedIn • Greybridgepr's website • Email: Susan@Greybridgepr.com Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
 
Omer Maman, VP of Marketing at Healthee, explores the challenges of navigating healthcare benefits and how Healthee’s AI-powered platform is transforming the experience. He also shares why great marketing isn’t just about selling a product—it’s about creating an emotional connection. Key Takeaways: - How Healthee's AI platform simplifies healthcare navigation for employees - Why marketing is all about emotions - AI solutions for healthcare Episode Timeline: 1:30 An overview of Healthee 2:00 Navigating healthcare with AI Solutions 5:40 Personalization in health benefits 9:24 The Importance of transparency in healthcare costs 11:00 Insights from the Healthee's 2025 Benefits Report 13:20 Creating brands with an emotional spark 19:00 Cultural differences in branding between Israel and the USA 21:40 Omer's thought leadership philosophy This episode’s guest: • Omer Maman on LinkedIn • Healthee.com • Healthee on Instagram Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
 
Beth Mach, co-founder and COO of Spacely, shares how her company has made buying print ads as easy as buying a plane ticket and why the medium still so valuable in the digital age. She also discusses how she has found success in the ultra-competitive world of voice-over acting. Key Takeaways: - How Spacely simplifies the process of buying print ads - Why print advertising is still a significant player in marketing - How to break into voice over acting Episode Timeline: 1:30 Automation is great for relationships 2:45 How Spacely makes automation easy 3:45 What's the Spacely process like? 9:00 What are the best parts of a magazine to have your ad appear? 10:30 Why should brands choose print media over other types of advertising? 11:45 Magazines feel like a luxury item in 2025 13:00 Reading physical media is better for recall 14:00 The resurgence of out-of-home advertising 16:00 Spacely success stories 19:00 How did Beth break into voice acting? 22:10 How do people find voice actors? This episode’s guest: • Beth Mach on LinkedIn • Beth Mach's website • Spacely.Media Hosted on Acast. See acast.com/privacy for more information.…
 
Eric Morley is the co-founder of Blue C, a California-based agency specializing in brand strategy and creative marketing. In his second appearance on the show, he discusses the evolution of client categories, the agency's proprietary branding strategy, BRANDPWR, and the importance of humanizing brands to build community and loyalty. Key Takeaways: - The six pillars of BRANDPWR - Effective marketing strategies - Humanizing your brand Episode Timeline: 2:15 An overview of Blue C's work 4:00 The BRANDPWR framework 7:45 Identifying your target customer 9:00 Wahoo's Fish Taco's 2021 rebrand 11:15 Finding brand clarity 14:00 The importance of KPIs 15:30 It's had to maintain a brand 16:45 Brands need to be humanized 19:20 Why Sit 'n Sleep is a very human brand 21:30 Tod's work with California Deluxe Windows 23:50 Eric's thought leadership philosophy This episode’s guest: • Eric Morley on LinkedIn • BlueCUSA.om Hosted on Acast. See acast.com/privacy for more information.…
 
Media relations consultant Amanda Griffith shares her journey in healthcare storytelling, shaped by her experiences with chronic illness. She highlights the power of empathy in media, the impact of personal connections, and key themes like loneliness and burnout. Amanda also introduces the Chronic Boss Collective, a community empowering women with chronic illnesses to embrace their identities and share their stories in a technology-driven world. Key Takeaways: - How Amanda's chronic health conditions have shaped her career - How to build relationships with reporters - Transparency in communication Episode Timeline: 1:30 Amanda's history with ulcerative colitis 3:00 What's an ulcerative colitis flare-up? 5:45 How does Amanda's history of chronic illness help with storytelling? 7:45 The importance of human connection in media relations 8:45 What healthcare stories are resonating with audiences these days? 12:00 The loneliness epidemic 14:30 Building two-way relationships with reporters 17:45 Amanda's concussion 20:30 Eating on Zoom calls 22:30 The Chronic Boss Collective This episode’s guest: • Amanda Griffith on LinkedIn • Chronic Boss Collective • Bumble PR on X Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
 
JJ Nelson, Director of Communications at Bergmeyer, joins us to discuss the power of joy in branding, the importance of authenticity, and how Bergmeyer stands out in the design world. He also shares insights on navigating economic shifts, adapting during COVID-19, and his work with SpeakOUT Boston in amplifying LGBTQ+ voices. Key Takeaways: - The importance of joy - Authenticity in branding - How Speak Out Boston empowers LGBTQ+ voices Episode Timeline: 1:00 The important role that joy plays in JJ's life 3:30 How JJ refills his joy bucket 5:10 JJ's previous career in casting 7:00 Self-awareness is the key to acting 9:30 Brands need to be self-aware 10:00 How does Bergmeyer set itself apart in the design space? 12:30 The importance of culture at Bergmeyer 13:30 How is Bergmeyer navigating the current economy? 15:30 How did Bergmeyer make it through COVID-19? 20:30 The weird way COVID unleased creativity 21:30 The current state of the LGBTQ movement This episode’s guest: • JJ Nelson on LinkedIn • JJ on Instagram • Bergmeyer's website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
 
Kristine Frech is Vice President of Corporate Communications at Amplify, a leading New York City-based curriculum company. Before joining the Amplify team, Frech was the Vice President of National and Strategic Communications at Teach For America (TFA) and served as advisor to then Governor Gina Raimondo as the Governor pursued a universal pre-K program. Here, she shares how to communicate with the education world and reminisces about her work with Governor Raimondo in Rhode Island. Key Takeaways: - Post-pandemic education challenges - Tips for PR in education - Kristine's work with Governor Raimondo of Rhode Island Episode Timeline: 1:45 Where does Kristine get her passion for education? 2:55 How widespread is inequality in education? 4:20 Amplify’s mission 6:10 Kristine's favorite Amplify curriculum 7:45 Amplify's post-pandemic challenges 9:45 Amplify's literacy data 11:00 Who's Kristine's target audience 14:45 Three lessons for someone new to education 16:30 Jargon in education 18:30 Kristine's favorite memories working with Governor Raimondo This episode’s guest: • Kristine Frech • Amplify on Instagram • Science of Reading podcast • Beyond My Years podcast Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
 
Anne Green is the CEO and principal at G&S Integrated Marketing Communications Group. She is passionate about providing counsel to clients in sectors such as healthcare, professional services, and financial services and is an accomplished media trainer and speaking coach. Here, she takes a deep dive into the world of media training and shares the skills that make people great communicators. Key Takeaways: - Media training 101 - How COVID drove the need for media training - The mystery of charisma Episode Timeline: 2:00 The most common problems Anne corrects during media training 4:00 The importance of creating understanding 4:45 Can you teach authenticity? 7:15 The importance of self-awareness 9:30 How Anne's lifelong love of singing affects her media training 12:00 Why do people trail off when speaking? 15:15 The mystery of charisma 18:20 People who can manage the energy of the room 22:00 Has Zoom driven more people to media training 26:00 The importance of being heard This episode’s guest: • Anne Green on LinkedIn • G&S Integrated Marketing Communications Group Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
 
April White is the CEO of Trust Relations, which she founded after working for legacy PR firms, including Weber Shandwick, Edelman, and Rubenstein PR. She is also the host of the "PR Wine Down" podcast and an official TEDx speaker. Here, she discusses how she developed the skills to be an authentic leader and why it's essential for agencies to "do what you say before you say what you do." Key Takeaways: - April's approach to leadership - Why leaders should exemplify their brands - Managing assertive and introverted employees Episode Timeline: 2:00 What April's menagerie of animals taught about leadership 5:30 How leaders deal with assertive employees and introverts 8:45 How April developed her leadership style 10:15 Developing an authenticity in leadership 12:30 Tod's aversion to managing people 14:00 Do what you say before you say what you do 18:00 Why brands need to engage in two-way conversations 20:00 Are brands changing how they respond to negative social media feedback 23:45 Why leaders need to exemplify their brands 26:00 Lessons April has learned from doing the "PR Wine Down" podcast This episode’s guest: • Email: April@TrustRealtions.Agency • TrustRelations.Agency • Trust Relations on Instagram Hosted on Acast. See acast.com/privacy for more information.…
 
Chris Drake is the Senior Vice President at iconectiv, where he is responsible for internal and external technology initiatives, including emerging opportunities in mobile content, cybersecurity, and virtualization. Here, Chris explains how scammers are adapting to AI, recent regulations on robocalls, and the rise in text fraud. Key Takeaways: - Scammers are increasingly using text messages instead of robocalls - Understanding the new wave of scam tactics - How scams are affecting businesses Episode Timeline: 1:45 The rise of text scams 4:00 How do scammers break into iPhones? 6:45 How to protect your smartphones from scammers 8:15 How to protect your cryptocurrency 10:15 Current government actions against robocalls 14:00 Will there be fewer robocalls in 2025? 17:00 AI is making it more affordable for scammers to target their victims 18:30 Data breaches are helping scammers 20:30 Scammers are entering the real world 22:00 The Liam Neeson scam This episode’s guest: • Chris Drake on LinkedIn • iconectiv's website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
 
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