The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Content provided by Jan Richardson and Global Results Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jan Richardson and Global Results Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Leveraging Local Media and Putting the Audience First with Michelle Rupp
Manage episode 477366371 series 3237790
Content provided by Jan Richardson and Global Results Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jan Richardson and Global Results Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Michelle Rupp is an EMMY and Edward R. Murrow Award-winning journalist and the Founder and CEO of Memorable Results Media, a boutique agency helping small and mid-sized businesses gain media coverage on local and regional TV. Here, she discusses the evolving landscape of local media, how to craft effective media pitches, and how businesses can prepare for a PR crisis.
Key Takeaways:
- The lasting power of local media
- Keeping the audience top of mind
- How to be prepared for a crisis
Episode Timeline:
2:00 Has local media lost any power recently
3:45 The importance of local journalists
6:30 Connecting clients with local media outlets
8:45 Making clients newsworthy and timely
11:30 Crafting powerful pitches
12:30 Three components of a good story
13:30 The importance of emotion
16:45 How to prepare for a crisis
20:30 Interacting with the media in a crisis
22:00 Michelle's thought leadership philosophy
This episode’s guest:
• Memorable Results Media on Instagram
Subscribe and leave a 5-star review:
https://pod.link/1496390646
Contact Us!
• Join the conversation by leaving a comment!
• Follow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information.
272 episodes
Share
Manage episode 477366371 series 3237790
Content provided by Jan Richardson and Global Results Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jan Richardson and Global Results Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Michelle Rupp is an EMMY and Edward R. Murrow Award-winning journalist and the Founder and CEO of Memorable Results Media, a boutique agency helping small and mid-sized businesses gain media coverage on local and regional TV. Here, she discusses the evolving landscape of local media, how to craft effective media pitches, and how businesses can prepare for a PR crisis.
Key Takeaways:
- The lasting power of local media
- Keeping the audience top of mind
- How to be prepared for a crisis
Episode Timeline:
2:00 Has local media lost any power recently
3:45 The importance of local journalists
6:30 Connecting clients with local media outlets
8:45 Making clients newsworthy and timely
11:30 Crafting powerful pitches
12:30 Three components of a good story
13:30 The importance of emotion
16:45 How to prepare for a crisis
20:30 Interacting with the media in a crisis
22:00 Michelle's thought leadership philosophy
This episode’s guest:
• Memorable Results Media on Instagram
Subscribe and leave a 5-star review:
https://pod.link/1496390646
Contact Us!
• Join the conversation by leaving a comment!
• Follow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information.
272 episodes
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Similar to PR 360
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
…
continue reading
DISQO’s podcast features the brightest minds fueling product teams. Subscribe to learn how product management and strategy are being driven by putting customer experience (CX) front and center. Learn more and subscribe at tipm.feedbackloop.com
…
continue reading
Entrepreneurship and business techniques and tips you won't learn in business school.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
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