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Content provided by Jan Richardson and Global Results Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jan Richardson and Global Results Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Innovative Publishing PR in the Digital Age with Kourtney Jason
Manage episode 475979086 series 3237790
Content provided by Jan Richardson and Global Results Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jan Richardson and Global Results Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Kourtney Jason is the president and co-founder of Pacific and Court, a Brooklyn-based book publicity and digital marketing agency, and the author of five nonfiction books, including "Lights, Camera, Booze: Drinking Games for Your Favorite Movies." Here, she discusses the current state of reading and publishing, the rise of audiobooks, and the importance of innovative PR strategies in reaching audiences. She also shares insights on crafting effective media pitches and the significance of timing in PR efforts.
Key Takeaways:
- Why traditional PR tactics are no longer sufficient in publishing
- Why pitches fail
- Book PR in the digital age
Episode Timeline:
2:45 What is the most popular drinking game from Kourtney's book?
6:00 What is the current state of publishing in America?
7:15 Audio books are becoming more popular
8:00 Audio book recommendations
9:00 Why traditional PR tactics aren't cutting it in 2025
10:45 What are some good Amazon alternatives?
12:30 Why do most pitches fail?
15:45 The benefit of pitching publishers individually
17:00 Celebrities who tell the same stories repeatedly
18:00 The importance of timeliness with pitches
20:00 The increasing popularity of psychedelic books
22:00 How to think like the media
This episode’s guest:
Hosted on Acast. See acast.com/privacy for more information.
272 episodes
Share
Manage episode 475979086 series 3237790
Content provided by Jan Richardson and Global Results Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jan Richardson and Global Results Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Kourtney Jason is the president and co-founder of Pacific and Court, a Brooklyn-based book publicity and digital marketing agency, and the author of five nonfiction books, including "Lights, Camera, Booze: Drinking Games for Your Favorite Movies." Here, she discusses the current state of reading and publishing, the rise of audiobooks, and the importance of innovative PR strategies in reaching audiences. She also shares insights on crafting effective media pitches and the significance of timing in PR efforts.
Key Takeaways:
- Why traditional PR tactics are no longer sufficient in publishing
- Why pitches fail
- Book PR in the digital age
Episode Timeline:
2:45 What is the most popular drinking game from Kourtney's book?
6:00 What is the current state of publishing in America?
7:15 Audio books are becoming more popular
8:00 Audio book recommendations
9:00 Why traditional PR tactics aren't cutting it in 2025
10:45 What are some good Amazon alternatives?
12:30 Why do most pitches fail?
15:45 The benefit of pitching publishers individually
17:00 Celebrities who tell the same stories repeatedly
18:00 The importance of timeliness with pitches
20:00 The increasing popularity of psychedelic books
22:00 How to think like the media
This episode’s guest:
Hosted on Acast. See acast.com/privacy for more information.
272 episodes
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Similar to PR 360
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
…
continue reading
DISQO’s podcast features the brightest minds fueling product teams. Subscribe to learn how product management and strategy are being driven by putting customer experience (CX) front and center. Learn more and subscribe at tipm.feedbackloop.com
…
continue reading
Entrepreneurship and business techniques and tips you won't learn in business school.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
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