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Direct Mail, Automation, and the Future of Broadband Marketing with Ruby Hibben #28
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In this episode of Print to Pixel, Dennis Kelly speaks with Ruby Hibben, Director of Marketing Services at Vantage Point Solutions. They discuss Ruby's diverse career journey, the growth of the marketing services team, and the importance of understanding client needs in the broadband industry.
Ruby shares insights on building effective marketing strategies, the role of direct mail in omnichannel marketing, and the necessity of collaboration across various functional areas to enhance client communication and engagement.
Chapters:
- Intro - 00:00
- Ruby’s Career Journey - 02:01
- Building a Marketing Team at Vantage Point - 06:58
- Understanding Vantage Point’s Clients - 11:24
- Key Challenges in Broadband Marketing - 14:03
- Collaborating with Industry Experts - 14:50
- The Role of Direct Mail in Omnichannel Strategies - 22:00
- Harnessing Automation for Marketing Success - 26:01
- Get in Touch with Ruby - 27:25
Get in Touch with Ruby:
Vantage Point Solutions Website
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