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How to Build a Strong Brand in B2B with Drew Neisser #29
Manage episode 468891134 series 3507556
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In this episode of Print to Pixel, Dennis Kelly interviews Drew Neisser, a leading expert in B2B marketing and the founder of CMO Huddles. They discuss the evolution of marketing strategies, the importance of integrating direct mail with digital marketing, and the challenges faced by CMOs in today's fast-paced environment.
Drew shares insights from his career, the CATS framework for building strong B2B brands, and the significance of maintaining consistency in marketing messaging. The conversation emphasizes the need for collaboration among CMOs and the value of a holistic, omni-channel approach to marketing.
Chapters:
- Intro - 00:00
- Drew’s Career Journey and the Birth of Renegade Marketing - 02:35
- Building a Community for Marketing Leaders with CMO Huddles - 05:42
- Why CMOs Need to Invest in Their Personal and Company Brand - 07:58
- Key Challenges for CMOs and the Importance of Branding - 08:25
- The Power of Experimentation and Data-Driven Marketing - 11:16
- The Role of Multi-Channel Marketing in Brand Growth - 15:48
- Why Consistency and Alignment Matter in Marketing - 26:48
- Get in Touch with Drew - 34:38
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