4. How to Write Your One Liner

Priority Pursuit - Marketing Guiding Statements

Think about it: how many times have you been asked, "What do you do?” or “Tell me about your business?” And how many times have you fumbled around trying to come up with an answer that makes sense and captures people's attention? With a powerful one-liner, you'll never have to worry about that again.
We're excited for part four of our marketing guiding statement series, where we'll break down everything you need to know about crafting a powerful one-liner. We'll define what it is, explain why it's so important, and provide an example to inspire you.
Whether you're a small business owner or just looking to polish up your personal brand, this is a must-listen. So let's get started!

Specifically, this episode highlights the following themes:

• Practical tips and strategies for creating an effective one-liner
• Crafting a one-liner: A step-by-step guide
• The importance of a clear brand message in marketing

Other Mentioned Links & Resources
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Receive $10 off your first three orders from DoorDash:
https://treefrogmarketing.com/doordash
Learn more about HoneyBook:
https://www.honeybook.com/risingtide
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram
https://www.instagram.com/treefroggers

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Chapters

1. Introduction (00:00:00)

2. Recap of the previous episodes (00:00:59)

3. What exactly is a one-liner and why is it important? (00:02:15)

4. A step-by-step guide to crafting your own one-liner (00:07:57)

5. First step: state the problem (00:08:46)

6. Second step: present a solution (00:09:20)

7. Third step: share what to expect (00:09:49)

8. Implementing your one-liner on your website (00:10:52)