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5. How to Write Your Small Business's Story Pitch
Manage episode 357522601 series 3455965
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Have you ever felt like your brand's story is lacking that extra "oomph" that sets it apart from the competition?
Maybe you've been asked about your business's story and found yourself at a loss for words. It's not uncommon for entrepreneurs to neglect the importance of creating a captivating narrative for their brand. Though it can be a daunting task, crafting a compelling brand story is a crucial step in forming a deeper connection with your customers.
This is where the story pitch comes into play, and we're thrilled to bring you part five of our marketing guiding statement series all about it! We'll be sharing our top tips for writing a story pitch that captures your brand's essence and makes a lasting impression on your audience. And, we'll even provide an example to help you visualize the end result.
So, join us for this exciting episode, and let's get started on creating a story pitch that will help your small business shine.
Specifically, this episode highlights the following themes:
- The impact a well-crafted story pitch can have on your audience
- A practical example to help you visualize the process of crafting a story pitch
- The importance of empathy in your story pitch
Other Mentioned Links & Resources
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Save $20 on your first order from InstaCart
https://www.treefrogmarketing.com/instacart-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Chapters
1. Introduction (00:00:00)
2. What is a story pitch? (00:02:09)
3. How to use your story pitch to engage your customers (00:03:17)
4. Story pitch example (00:07:19)
5. Your business as a guide (00:10:19)
6. Why your 'why' statement matters (00:12:40)
7 episodes
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