How to Get an Influx of Clients for the Private Practice

Private Practice Podcast

If you’ve been wondering why clients aren’t booking in or why your referrals have dried up, this episode is for you. I dive deep into one of the most common questions I get asked: How do I get a surge of clients into my private practice? Whether you’re just starting out or trying to fix a slow patch, this episode is packed with strategies that are working right now in July 2025.

In this episode, you’ll hear a heartfelt voice note from a Practice Momentum member and learn what really shifted things for her. I also share a personal story that perfectly illustrates why you need your foundations (like your website and visibility) in order. Plus, I walk you through actionable tips on how to improve your website, why your Psychology Today profile isn’t converting, and how to fix it — including the #1 thing you can do today to generate more inquiries.

I also break down the myth of the “perfect freebie,” explain why social media isn’t a magic bullet, and reveal the sneaky mistakes therapists are making with AI and Etsy templates that are silently damaging their credibility. Spoiler alert: the answer isn’t more effort — it’s smarter, more aligned effort.

If you want push-button support from me whenever you need it, you can join me in Practice Momentum. Or if your website’s the problem (which it probably is), get yourself a Website Wellness Check today. Both links are below.

(00:04) Welcome & what today’s episode will solve for you
(00:46) Practice Momentum: why it works so well
(01:15) Chloe’s story: how she turned things around in weeks
(04:43) My internet meltdown (and what it taught me about private practice)
(21:27) The golden client attraction question
(23:59) The real problem with directories like Psychology Today
(31:26) Why niching works (with a powerful case study)
(37:49) Where to market in July 2025 (and what’s not working)
(40:31) What AI can’t do (and why relying on it is hurting your marketing)
(46:47) The Instagram change that will get your content found on Google
(51:07) How to use your insights to boost bookings
(52:16) The freebie fix you didn’t know you needed
(56:38) Why Etsy and Secret Weapon templates are tanking your reputation
(1:00:05) How to actually get client emails with your freebie
(1:03:44) Discovery calls: do they work and how to fix them
(1:14:02) The truth about Google Ads and why your site must come first
(1:16:25) Everything you get in Practice Momentum
(1:22:31) Yes, we can make a plan work for you – here’s how
(1:24:58) Want to talk to someone already in the program?

Quick win: Start by reviewing your current Psychology Today or website profile. Is it speaking directly to your ideal client or listing everything you do? If it’s the latter, rewrite it to be more specific and relevant to the people you truly want to help.

🔗 Join Practice Momentum: https://sales.brooklynstorme.com/momentum/
🔗 Order a Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/
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