Struggling to Get Supervision Clients? What Every Therapist Needs to Know Before Marketing This Offer

Private Practice Podcast

If you're a therapist stepping into the world of supervision, this episode is your behind-the-scenes guide to doing it profitably, ethically, and without all the confusion. I dive into real questions from our therapist community, including “Do I need a new website just for supervision?”, “How do I take payments for group supervision?”, and “Why is no one booking my supervision sessions?”

This episode is perfect for you if you're newly qualified as a supervisor, or thinking of expanding your private practice to include supervision services, but feel overwhelmed or unsure where to start. Maybe you've already listed your services and are frustrated that you’re not getting bookings. I explain why simply being qualified isn’t enough—and what to do instead.

You’ll learn how to:

• Add a high-converting supervision page to your existing website

• Price and package supervision in a way that makes it easy for supervisees to say yes

• Use story-based marketing to position yourself as a stand-out supervisor in your niche

• Avoid common mistakes like setting up separate websites, undercharging, or inconsistent messaging

• Leverage directories the right way (and why they rarely convert)

• Create a rinse-and-repeat roadmap for supervision marketing that actually works

I also open up and share personal insights about my 100k-in-90-days experiment—what’s working, what flopped, and how it’s shaping the strategy I’ll soon be handing over to my Practice Momentum members.

Whether you’re launching a supervision offer, struggling to attract clients, or want to create passive income that actually converts, this is a must-listen episode for every therapist in private practice who wants to build a business with intention and integrity.

Action Step:
Add a clear “Supervision” tab to your website today and outline your niche, your framework, and your next available group or session. Keep it simple and SEO-optimised so supervisees can easily find and book you.

Timestamps:
00:04 – Welcome + Practice Momentum offer
01:13 – Chloe’s wins inside Practice Momentum
03:17 – Questions about supervision
06:06 – Should you build a new website?
08:04 – Booking & payments made simple
11:35 – How to get supervision clients (and what not to do)
14:39 – Marketing your supervision services
17:44 – Directory profiles: why they rarely work
20:14 – 100k in 90 Days experiment update
31:25 – Lessons from messing up the sales page
35:04 – Selling ADHD templates (and how not to)
43:33 – Turn $27 templates into $8,000 of revenue
44:11 – Why I shut down my Etsy store
51:40 – Why customised templates matter
56:43 – Surprise & delight in supervision
58:51 – Final thoughts

🔗 Join Practice Momentum: https://sales.brooklynstorme.com/momentum/
📍 Free Therapist Community: https://sales.brooklynstorme.com/ultimate-private-practice-upgrade/
🌐 Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/
📲 Instagram: https://www.instagram.com/theprivatepracticecoach/
▶️ YouTube: https://www.youtube.com/@theprivatepracticecoach

supervision for therapists, how to market supervision services, supervision website tips, how to get supervision clients, supervision private practice, therapy supervision business, therapist supervision marketing, how to price supervision, group supervision setup, passive income for therapists, sell therapy templates, Etsy for therapists, ADHD templates private practice, practice momentum program, business for therapists, therapist podcast, 100k in 90 days, supervision business plan, therapist side hustle, customized templates for therapists