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The Sales Cycle in Medicine
Manage episode 466576515 series 3609947
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The central theme of this podcast episode revolves around the intricacies of the sales cycle within the context of holistic medical practices. I elucidate that the sales process extends beyond a mere transactional exchange; it necessitates cultivating enduring relationships with clients, characterized by trust and transparency. My personal journey as a practitioner reveals my initial resistance to embracing sales techniques, which I now recognize as vital for enhancing patient engagement and compliance. It is essential to understand that the patient-provider relationship is built on multiple interactions, rather than a singular sales call, which often requires numerous touchpoints before a potential client commits to treatment. Ultimately, I advocate for a paradigm shift in our approach to sales, emphasizing the importance of ongoing relationships over transient transactions, thereby fostering a more rewarding and fruitful practice.
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