165 - How To 5X Your Client Handling With ONE Simple Tool – Our Proven Method! ProfitEngines® - Digital Marketing Coaching With Matt Coffy podcast

24:06

Summary In this conversation, Matt Coffy shares his insights on success, emphasizing the importance of mindset, the willingness to ask for help, and embracing risk. He discusses how identity plays a crucial role in personal growth and the necessity of learning from hardship. Throughout the discussion, he highlights that determination and the ability to succeed despite failures are key to achieving one's goals. Takeaways No one cares about your failures, only your successes. The willingness to look foolish is essential for growth. Asking for help is a sign of strength, not weakness. Risk is inherent in business; embrace it. Your identity should be rooted in your actions, not others' perceptions. Learning from hardship is crucial for personal development. Progress is more important than pride. Success is often a result of enduring failures. Don't let ego prevent you from seeking assistance. Remember the good moments, not just the bad.…

ProfitEngines® - Digital Marketing Coaching With Matt Coffy

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183 - How to Become 50-Mile Famous in 2025 — Even in a Chaotic Market 15:51

12 days ago15:51

15:51

Summary In this conversation, Matt Coffy shares his insights on building a successful business while staying true to one's values. He emphasizes the importance of positioning in chaotic market conditions and outlines a framework for effective positioning that includes verifying, validating, sharing vantage points, expressing values, and defining a villain. Coffy argues that in uncertain times, people seek certainty and leadership, making it crucial for business leaders to project confidence and authenticity. He concludes by encouraging listeners to lead with their values and create contrast to stand out in the marketplace. Takeaways I've built a real company from scratch. People today aren't just trying to buy tactics in the market. Positioning yourself has never been more important. Winners won't necessarily be the ones selling better products. People want certainty in chaotic times. Your values, your vantage point, your story are critical. Create contrast to stand out against the noise. Positioning is what will determine whether people rally around you. Lead with your values and your lifestyle. We're ready to help you when you're ready to be the leader.…

ProfitEngines® - Digital Marketing Coaching With Matt Coffy

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182 - $0 to $1M/Month: The Exact Ad Strategy We Used (Copy This!) 36:35

22 days ago36:35

36:35

Summary In this conversation, the Matt Coffy and Kasim Aslam delve into the implications of AI on business, emphasizing the importance of focusing on non-scalable models that require human intervention. They discuss the attention economy, the significance of personal branding, and the drive for success, highlighting the need for authenticity and the value of talent acquisition in a rapidly changing landscape. Takeaways Scale is bad; focus on what doesn't scale. AI commoditizes anything it can do. Profits for small businesses come from inefficiency. Authentic human-generated content will become more valuable. You need something to run away from to drive success. People are not commodities; treat them as unique individuals. Pay more for talent to get better output. Content creation should start with long-form material. Repulsion can be as effective as attraction in branding. AI cannot replicate the human touch in business.…

ProfitEngines® - Digital Marketing Coaching With Matt Coffy

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181 - How We Built a $400K/Month Patient Funnel Using GoHighLevel 9:31

25 days ago9:31

9:31

Summary In this conversation, the speakers discuss a successful client case that generates over $400,000 in monthly revenue through a complex marketing and sales infrastructure. They explore the integration of multiple channels, the importance of understanding buyer personalities, and the automation of customer journeys to optimize sales processes. The discussion emphasizes the need for a seamless experience for leads as they transition through various stages of the sales funnel, ultimately leading to increased profitability for clients. Takeaways A client is generating $400,000 monthly revenue through optimized strategies. Multiple customer pathways and journeys are essential for success. Understanding buyer personalities enhances the sales process. Automation plays a crucial role in managing customer interactions. Different buying criteria require tailored marketing approaches. Over 100 touch points are involved in the customer journey. Segmentation of leads improves sales team efficiency. Nurtured leads are more likely to convert into sales. Content consumption by leads prepares them for sales discussions. Streamlining activities is key to creating wins for clients.…

ProfitEngines® - Digital Marketing Coaching With Matt Coffy

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180 - Why Your YouTube Views Are Stuck — And How to Fix It 9:49

25 days ago9:49

9:49

Summary In this conversation, Matt Coffy discusses the challenges creators face on YouTube and offers insights into improving video performance. He emphasizes the importance of understanding the algorithm, creating engaging titles and thumbnails, and maintaining viewer retention. Coffy also introduces the concept of continuous improvement through analysis and adaptation, encouraging creators to focus on their unique value propositions to build a loyal audience. Takeaways If your videos aren't getting views, it's not your fault. Most tips about getting views on YouTube don't actually work. Your titles and thumbnails need to spark curiosity or solve a problem. Success isn't just about adjusting settings; it's about understanding your audience. You need to get people clicking on your videos to succeed. Audience retention is key; the longer they watch, the better. Crafting a unique experience helps build a loyal audience. Continuous improvement is essential for growth on YouTube. Analyze your videos to identify what works and what doesn't. Keep making videos and believe in your content's potential.…

ProfitEngines® - Digital Marketing Coaching With Matt Coffy

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179 - How We Create 1,000+ Posts Monthly & Dominate Social Media with the 747 Strategy – Steal This System! 12:00

5 weeks ago12:00

12:00

Summary In this conversation, Matt Coffy discusses the 747 strategy, a high-volume approach to content distribution designed to maximize visibility and engagement on social media. He outlines the importance of consistent posting, the client onboarding process, and the workflow for content production, including the use of AI tools and project management software. The conversation also covers the significance of publishing and scheduling content effectively, as well as the ongoing process of continuous improvement and automation in content marketing. Takeaways The 747 strategy focuses on high volume content distribution. Consistent posting increases visibility and engagement. Client onboarding involves a detailed discovery phase. Using tools like ClickUp streamlines workflow management. AI tools can enhance content production efficiency. Short form content is crucial for social media success. Scheduling posts across platforms maximizes reach. Performance data helps refine content strategies. Continuous improvement is key to effective marketing. Documentation ensures clarity and quality in production.…

ProfitEngines® - Digital Marketing Coaching With Matt Coffy

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178 - Hit Big Goals 2x Faster - Matt’s Framework for Growth 9:12

5 weeks ago9:12

9:12

Summary In this conversation, Matt Coffy discusses the critical role of mindset in achieving personal and professional goals. He emphasizes the importance of overcoming learned helplessness, embracing discomfort, and adopting a strategic approach to challenges. By reframing failures as learning opportunities and cultivating resilience, individuals can accelerate their growth and success. The discussion highlights practical strategies for reshaping beliefs and fostering a proactive mindset that embraces failure as a stepping stone to success. Takeaways Achieving goals requires a shift in mindset. Learned helplessness can hinder success. Embracing discomfort is essential for growth. Failures are stepping stones to success. Mindset dictates actions and outcomes. Strategic thinking prepares you for challenges. Resilience is key to overcoming setbacks. Personal growth accelerates through mindfulness. Identifying limiting beliefs is crucial. Success becomes inevitable with the right mindset.…

ProfitEngines® - Digital Marketing Coaching With Matt Coffy

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177 - No Team? No Problem! Create 1,000+ Posts with the 747 System 9:58

9 weeks ago9:58

9:58

Summary In this conversation, Matt Coffy discusses the evolving landscape of digital marketing, emphasizing the necessity of a robust content strategy in 2025. He introduces the 747 Content System, a method designed to generate a significant amount of content efficiently, and shares insights on building a lean team to manage this process. The discussion highlights real-world results achieved through these strategies and stresses the urgency for brands to adapt and implement effective content marketing practices. Takeaways The digital marketing landscape has shifted significantly in 2025. Paid ads are becoming more expensive, making organic content essential. Most content strategies fail due to a lack of sustainability. The 747 Content System allows for efficient content creation. Creating one long-form piece can generate over a thousand unique content pieces. Content should be strategically repurposed across multiple platforms. Building a lean team is crucial for managing content effectively. Consistency in content creation leads to better audience engagement. Brands that hesitate in adopting new strategies risk falling behind. Taking action now is vital for future success in digital marketing.…

ProfitEngines® - Digital Marketing Coaching With Matt Coffy

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176 - From $35K to $50K/Month? Matt Coffy’s Game Plan for 2025! 15:34

9 weeks ago15:34

15:34

Summary In this conversation, Matt Coffy discusses his personal and professional goals for 2025, reflecting on his journey of growth, financial aspirations, personal branding, health, music production, networking, coaching, and family activities. He emphasizes the importance of setting measurable goals and the commitment to continuous improvement. Takeaways Goal setting is crucial for personal and professional growth. Building a personal brand requires consistent content creation. Financial freedom is a key objective, with specific revenue targets. Health and fitness play a significant role in overall well-being. Music production is a priority, with plans for an EP release. Networking and friendships are essential for personal development. Coaching and mentorship can enhance skills and accountability. Family activities require careful planning and coordination. Measuring progress is vital for improvement. Continuous reflection on goals helps in achieving success.…

ProfitEngines® - Digital Marketing Coaching With Matt Coffy

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175 - From 0 to Multi-Million Dollar Business: The Niche Strategy You Haven’t Heard Of! 55:04

10 weeks ago55:04

55:04

Summary In this conversation, Matt Coffy shares insights on redefining the concept of niche in business. He emphasizes the importance of authenticity, personal branding, and building an audience in the digital age. By breaking free from traditional business models, individuals can create a niche that resonates with their true selves. The discussion covers the evolution of personal branding, the significance of self-improvement, and how understanding one's goals and problems can lead to effective niche creation. Ultimately, the conversation encourages listeners to embrace their unique identities and create value through their passions. In this conversation, Matt Coffy delves into the significance of personal branding and the importance of educating and engaging with an audience. He emphasizes the need for authenticity, storytelling, and the responsibility that comes with influencing others. By documenting one's unique journey and experiences, individuals can build authority and connect with their audience on a deeper level. The discussion also highlights the importance of creating compelling content that resonates with followers, ultimately leading to a successful personal brand. Takeaways You are the niche. Authenticity is key in building a successful brand. Breaking free from traditional business models allows for true expression. Building an audience is essential in today's digital landscape. Your identity shapes your niche and business direction. Self-improvement is a continuous journey that attracts others. Understanding your goals helps in defining your niche. Creating valuable content engages and nurtures your audience. The evolution of personal branding is crucial for success. Your niche should reflect your interests and experiences. Personal branding is essential for connecting with your audience. Educating your audience raises their consciousness. Understanding audience mindsets is crucial for effective persuasion. Documenting your unique journey helps attract the right people. Building authority requires sharing your experiences and insights. Creating compelling content is key to audience engagement. Authenticity is vital in personal branding. Nurturing your personal brand takes time and consistency. Focus on understanding your audience's needs and interests. Separate content creation from product promotion for better engagement.…

ProfitEngines® - Digital Marketing Coaching With Matt Coffy

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174 - The $100K Secret: How Andy Adate Scaled SaaS with Webinars! 24:54

10 weeks ago24:54

24:54

Summary: In this conversation, Andy Audate shares his journey from being a top affiliate to becoming a successful SaaS entrepreneur. He emphasizes the importance of selling one-to-many, leveraging webinars for customer acquisition, and the significance of networking and building relationships. Andy discusses his transition from in-person events to online engagement, highlighting the mindset shift required for business growth. He also provides valuable resources for aspiring entrepreneurs looking to scale their businesses. Takeaways: Selling one-to-many is more effective than one-to-one. Webinars can significantly boost customer acquisition. Building relationships is crucial for business success. Mindset plays a vital role in entrepreneurial growth. Transitioning from in-person to online engagement can open new opportunities. Networking events can lead to positive outcomes and new partnerships. Being present and taking action is essential for success. Understanding the backend of business models is key to scaling. Automation and delegation are critical for efficiency. Providing value upfront can lead to long-term customer relationships.…

ProfitEngines® - Digital Marketing Coaching With Matt Coffy

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173 - How Mitch Alomar Gained 200+ Business Followers a Day Using THIS Strategy! 42:11

11 weeks ago42:11

42:11

SUMMARY In this powerful discussion, Mitch Alomar and I, Matt Coffy break down the keys to dominating your industry through networking, personal branding, and AI-driven business strategies. We uncover how to stand out in a competitive market, build unshakable confidence, and leverage AI to scale and automate success. Mitch shares his personal branding journey, revealing what it takes to create engaging content that attracts the right audience. The conversation wraps up with game-changing networking strategies and the power of collaboration for long-term business growth. Takeaways Master networking to accelerate business growth. Build a strong personal brand to increase visibility and credibility. Leverage AI and automation to streamline and scale operations. Create high-impact content that captivates and converts. Develop unshakable confidence to stand out in a crowded market. Maximize in-person networking to build real connections and communities. Use AI for customer engagement and business efficiency. Stay consistent with networking events to unlock long-term growth. Know your audience inside and out for laser-focused marketing. Step outside your comfort zone to fuel personal and professional success.…

ProfitEngines® - Digital Marketing Coaching With Matt Coffy

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172 - From Selling Cars to $1M Online—Dom Povero’s Blueprint 38:16

12 weeks ago38:16

38:16

Summary: In this episode, Matt Coffy and Dom Povero dive into the journey of building a personal brand and the realities of entrepreneurship. Dom shares insights on overcoming fears, leveraging video content for engagement, and navigating the SaaS industry. The discussion covers AI’s growing role in business, the power of a well-maintained email list, and emerging opportunities in home services. Dom also reflects on valuable lessons learned from failures and highlights why authenticity is the key to building a loyal audience. Key Takeaways: Overcoming Fear: Stepping in front of the camera is crucial for personal branding. Embrace Failure: Every setback is a lesson—persistence leads to success. Engagement Matters: Connecting with your audience builds trust and drives business growth. Video Sells: High-quality video content boosts traffic and conversions. SaaS Knowledge is Power: Entrepreneurs need to understand the software landscape. AI is the Future: Businesses should leverage AI for efficiency and scalability. Email Lists = Revenue: A clean, engaged list ensures long-term profitability. Home Services Boom: This industry presents massive growth potential. Delegate Wisely: Outsourcing is essential, but understanding the tasks first is key. Authenticity Wins: Genuine content attracts and inspires a loyal following.…

ProfitEngines® - Digital Marketing Coaching With Matt Coffy

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171 - How to Go From Zero to $30K/Month With Coaching and No Sales Calls Needed! 39:23

14 weeks ago39:23

39:23

Summary In this conversation, Matt Coffy and Adam Luckey explore the journey of transitioning from an agency model to coaching and consulting. They discuss the importance of finding fulfillment in work, overcoming imposter syndrome, and validating coaching offers. Adam shares his experiences in launching group coaching and the sales process involved, emphasizing the significance of enjoyability and sustainability in building a successful coaching business. In this conversation, Adam Luckey discusses the importance of creating engaging lead magnets, understanding audience outcomes, and transitioning from free to paid offers. He emphasizes the significance of storytelling in marketing and the dynamics of finding a niche. Adam shares insights on the Automated Community System and how to effectively engage with an audience while highlighting the need for action in showcasing success. Takeaways Helping online creators is a fulfilling business model. Enjoyability in work leads to sustainability. Profit and fulfillment can coexist in business. Transitioning from agency work to coaching can be daunting. Imposter syndrome is common when starting something new. Validating your coaching offer is crucial for success. Confidence in your skills can help overcome self-doubt. Launching a lower ticket offer can create momentum. Sales calls can be avoided with effective onboarding processes. Building a community is essential for coaching success. Creating a lead magnet is essential for attracting your audience. Understanding your audience's desired outcomes is crucial for success. Transitioning from free offers to paid products can enhance perceived value. The Automated Community System helps streamline lead generation. Niche marketing can be about unique mechanisms rather than just industry. Your personal story can attract like-minded individuals to your brand. Taking action is key to breaking out of analysis paralysis. People are looking for solutions, not just information. Engaging with a variety of clients can enrich your experience. Your vibe and personality can significantly influence your audience's connection.…

ProfitEngines® - Digital Marketing Coaching With Matt Coffy

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170 - How You Can Make $35K in One Month While Producing 1,044 Pieces of Content. Here’s What Works! 14:53

15 weeks ago14:53