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Content provided by PromoTix, Inc. and William Royall Jr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PromoTix, Inc. and William Royall Jr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Unlocking Sales: Using Archetypes to Boost Event Ticket Sales

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Manage episode 480002491 series 3653348
Content provided by PromoTix, Inc. and William Royall Jr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PromoTix, Inc. and William Royall Jr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

PromoTix University Podcast – Episode 3 🎙️
Unlocking Sales: Using Archetypes to Boost Event Ticket Sales - with William Royall

In this episode of the PromoTix University Podcast, host Will Royall breaks down the power of brand archetypes in event marketing—and why using them correctly can dramatically increase ticket sales, especially for VIP packages. Whether you're producing a comedy show, a business seminar, or a kids’ event, your audience connects emotionally first—and brand archetypes are the secret weapon for building that connection.

Learn how to align your event's visual identity, messaging, and ticket tiers with psychological drivers that influence buying decisions. Will shares actionable strategies on how to select the right archetype for your event, design marketing campaigns around it, and use it to increase audience engagement, build brand trust, and ultimately sell more tickets.

🎟️ Discover how to turn your event from forgettable to unforgettable using timeless psychology and smart brand strategy.

🔗 Download the Brand Archetype Worksheet (yes, it's free):
https://connect.promotix.com/brand-archetypes-event-worksheet

📖 Chapters

00:00 - Introduction to Brand Archetypes
01:33 - The 12 Brand Archetypes Explained
03:52 - Selling More VIP Tickets with Brand Archetypes
05:23 - Applying Brand Archetypes to Different Types of Events
09:02 - Implementing Brand Archetypes in Your Event Marketing
10:01 - Taking Action with the Brand Archetype Framework for Events

💻 Follow me

YouTube: https://www.youtube.com/@williamroyalljr
TikTok: https://tiktok.com/williamroyalljr
Instagram: https://www.instagram.com/williamroyalljr
Facebook: https://www.facebook.com/williamroyalljr
LinkedIn: https://linkedin.com/in/williamroyalljr
Website: https://www.promotix.com/

#eventmarketing #brandarchetypes #tickets #ticketsales #audienceengagement #emotionalmarketing #eventbranding #marketingstrategy #promotix #sellmoretickets #eventplanning #psychology #brandingtips #eventpromotion #vipexperience

  continue reading

4 episodes

Artwork
iconShare
 
Manage episode 480002491 series 3653348
Content provided by PromoTix, Inc. and William Royall Jr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PromoTix, Inc. and William Royall Jr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

PromoTix University Podcast – Episode 3 🎙️
Unlocking Sales: Using Archetypes to Boost Event Ticket Sales - with William Royall

In this episode of the PromoTix University Podcast, host Will Royall breaks down the power of brand archetypes in event marketing—and why using them correctly can dramatically increase ticket sales, especially for VIP packages. Whether you're producing a comedy show, a business seminar, or a kids’ event, your audience connects emotionally first—and brand archetypes are the secret weapon for building that connection.

Learn how to align your event's visual identity, messaging, and ticket tiers with psychological drivers that influence buying decisions. Will shares actionable strategies on how to select the right archetype for your event, design marketing campaigns around it, and use it to increase audience engagement, build brand trust, and ultimately sell more tickets.

🎟️ Discover how to turn your event from forgettable to unforgettable using timeless psychology and smart brand strategy.

🔗 Download the Brand Archetype Worksheet (yes, it's free):
https://connect.promotix.com/brand-archetypes-event-worksheet

📖 Chapters

00:00 - Introduction to Brand Archetypes
01:33 - The 12 Brand Archetypes Explained
03:52 - Selling More VIP Tickets with Brand Archetypes
05:23 - Applying Brand Archetypes to Different Types of Events
09:02 - Implementing Brand Archetypes in Your Event Marketing
10:01 - Taking Action with the Brand Archetype Framework for Events

💻 Follow me

YouTube: https://www.youtube.com/@williamroyalljr
TikTok: https://tiktok.com/williamroyalljr
Instagram: https://www.instagram.com/williamroyalljr
Facebook: https://www.facebook.com/williamroyalljr
LinkedIn: https://linkedin.com/in/williamroyalljr
Website: https://www.promotix.com/

#eventmarketing #brandarchetypes #tickets #ticketsales #audienceengagement #emotionalmarketing #eventbranding #marketingstrategy #promotix #sellmoretickets #eventplanning #psychology #brandingtips #eventpromotion #vipexperience

  continue reading

4 episodes

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