How a Book Idea Becomes a Business Project

Pursuing Private Practice

Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Julie Duffy Dillon, Registered Dietitian and host of Find Your Food Voice® podcast. Julie shares her journey of writing her book, "Find Your Food Voice." The conversation dives into the business aspects of writing a book, the challenges faced, and the strategies that worked for Julie.

Whether you’re thinking about writing a book or have some big business projects in mind, this episode is perfect for you.

1. Writing Process and Challenges: Julie shares her initial expectations versus the reality of writing, including managing chronic migraines and adjusting her writing schedule for better productivity.

2. Purpose of the Book: The book focuses on eating disorders and a non-diet approach, providing therapeutic and practical tools to help people find their food voice.

3. Finding Your Voice in Business: The conversation covers overcoming imposter syndrome, creating space for growth, and tips for setting up a productive workday.

4. Advice for Aspiring Authors: Julie encourages aspiring authors to write a book when the time is right, emphasizing patience and readiness based on her personal experience.

Timestamps:

• 02:51 Writing Process Expectations: Julie shares her initial expectations of the writing process and how she adapted her approach to writing in smaller, manageable chunks to accommodate her chronic migraine condition.

• 08:51 Book Content Overview: Julie talks about the content of her book, "Find Your Food Voice," which aims to provide practical tools and therapeutic guidance for those struggling with eating disorders and diet culture.

• 12:29 Celebrating Success: Julie discusses her plans to celebrate the book's release, including in-person and virtual events, and the importance of celebrating wins in business.

• 19:44 Future Business Plans: Julie shares her thoughts on the future of her business, considering a pivot away from one-on-one client work towards more writing and speaking opportunities.

• 24:16 Finding Your Voice: Jennifer and Julie discuss the parallel process of finding one's voice in business and helping clients do the same, highlighting the personal growth that comes with such projects.

• 31:19 Encouragement for Aspiring Authors: The episode concludes with Julie encouraging aspiring authors to write their books when the time is right for them, emphasizing that readiness is a decision rather than a feeling.

Through speaking and writing, Julie helps people with a complicated relationship with food strategize how to remove the shame and blame dumped on them from the diet industry. Her work has been featured on TLC and in the New York Times, Outside Magazine, Shape and other outlets. She is the author of the book, Find Your Food Voice (Hachette, March 2025.)

Attend her free book launch event on Tuesday, April 1st! Register here.

Want more from Julie?

Visit her website: https://julieduffydillon.com/

Purchase her book: https://www.amazon.com/Find-Voice-Julie-Duffy-Dillon/dp/139981365X

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