How can you act as a customer experience change agent in your organization? (feat. Blake Morgan and Lori Branton)

Questions for now - Compelling perspectives on digital CX

Content provided by TELUS Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TELUS Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

9M ago 29:53

MP3•Episode home

Note: Since publishing this episode, we’ve rebranded to TELUS Digital.

On this episode, we explore customer-focused leadership — and the steps CX leaders can take to cultivate and champion a customer-centric culture in their organizations.

Customer centricity goes beyond providing good customer service, relying on company leadership to consider every decision, action and strategy from the perspective of the customer. Leaders who foster a customer-centered mindset best position their organizations to attract and retain customers, with a number of studies validating the correlation between customer-focused leadership and CX success.

Listen for the actionable insights of Blake Morgan, customer experience futurist, keynote speaker and author of The 8 Laws of Customer-Focused Leadership, and Lori Branton, global vice president of client success at TELUS Digital.

Blake's new book, The 8 Laws of Customer-Focused Leadership, is available for purchase on Amazon or at 8CXLaws.com.

Visit our website to learn more about TELUS Digital.

26 episodes