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Higgle: The B2B Sales Club


1 Why You Need to Grow Your Customer’s Decision Confidence with Brent Adamson and Karl Schmidt 36:25
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Are you ready to discover why building customer self-confidence is more crucial than ever in today's B2B sales landscape? Brent Adamson and Karl Schmidt join us today, the duo behind the upcoming book "The Framemaking Sale." These sales experts unravel the critical yet often overlooked aspect of buyer confidence. They shift the focus from traditional supplier-centric models to the empowering idea that true confidence comes from within the customers themselves. This perspective not only transforms how we view B2B sales, but also highlights the importance of nurturing decision confidence. Throughout our conversation, Brent and Karl introduce their innovative concept of framemaking, a strategy that aligns sales solutions with client priorities. This approach goes beyond typical sales tactics by fostering genuine, lasting relationships with clients, even when they choose competitors. Their ideas promise to shake up conventional sales methods. Topics covered during this episode include: Why buyer confidence should be supplier-agnostic and focus on customers' decision making abilities. How Brent and Karl met each other at Corporate Executive Board (now part of Gartner). Why nurturing customer decision confidence is crucial in B2B. How framemaking aligns sales solutions with client priorities to overcome decision complexity. Why the book emphasizes customer confidence over supplier trust for effective decision making. The impact of decision complexity, information overload, and outcome uncertainty. Why understanding clients' businesses deeply helps navigate obstacles and maintain deal momentum. How salespeople can anticipate and overcome potential deal barriers. Why gaining customer confidence involves addressing emotional and rational decision aspects. Listen now to learn how to revolutionize your B2B sales approach with innovative framemaking techniques that build lasting customer relationships. Brent on LinkedIn: https://www.linkedin.com/in/brentadamson Karl on LinkedIn: https://www.linkedin.com/in/karl-schmidt-q…
#222 Rack in Rails 3
Manage episode 150769714 series 1006374
Content provided by Ryan Bates. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ryan Bates or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The router in Rails 3 is fully compatible with Rack. Learn how to embed Sinatra into an app, handle redirects, and improve on Rails Metal.
…
continue reading
346 episodes
Manage episode 150769714 series 1006374
Content provided by Ryan Bates. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ryan Bates or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The router in Rails 3 is fully compatible with Rack. Learn how to embed Sinatra into an app, handle redirects, and improve on Rails Metal.
…
continue reading
346 episodes
All episodes
×ZURB's Foundation is a front-end for quickly building applications and prototypes. It is similar to Twitter Bootstrap but uses Sass instead of LESS. Here you will learn the basics of the grid system, navigation, tooltips and more.
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RailsCasts (Mobile)

With the release of Rails 4.0.0.rc1 it's time to try it out and report any bugs. Here I walk you through the steps to upgrade a Rails 3.2 application to Rails 4.
Rails commands, such as generators, migrations, and tests, have a tendency to be slow because they need to load the Rails app each time. Here I show three tools to make this faster: Zeus, Spring, and Commands.
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RailsCasts (Mobile)

The ActiveModel::Serializers gem can help you build JSON APIs through serializer objects. This provides a dedicated place to fully customize the JSON output.
Learn how to easily add a user activity feed using the public_activity gem. Here I show both the default setup using model callbacks and a manual way to trigger activities.
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RailsCasts (Mobile)

Here we take a look at two tools to aid us in development: Better Errors which makes it easier than ever to debug exceptions, and RailsPanel, a Chrome extension to see Rails requests.
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RailsCasts (Mobile)

Rails 4.0 is still unfinished, but it is shaping up to become a great release. Here I show how to setup a new Rails 4.0 (edge) application and walk through many of its new features.
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RailsCasts (Mobile)

Allow users to import records into the database by uploading a CSV or Excel document. Here I show how to use Roo to parse these files and present a solution for validations.
Instead of presenting a sign up form to the user, consider creating a temporary guest record so the user can try out the application without filling in their information up front. They can then become a permanent member afterwards.
Turbolinks can make your Rails app feel faster by using JavaScript to replace the page content when clicking a link. It will be default in new Rails 4.0 applications, but here I show how to use it in Rails 3 and mention some of the gotchas.
The cache_digests gem (also included in Rails 4) will automatically add a digest to the fragment cache key based on the template. If a template changes the cache will auto-expire. But watch out for the gotchas!
RubyGems can make it easy to add a feature to a Rails application, but it can also cause headaches down the road. Here I give some tips on researching gems to decide which one to choose, or when to do it from scratch.
There are several gems to help implement tags in a Rails app. Here I show you how to integrate acts-as-taggable-on and then show how to do it from scratch.
FnordMetric allows you to chart events in real time. This is great for keeping track of user activity in your Rails app as demonstrated in this episode.
JRuby is a polished and stable Ruby implementation. Here I show the basics of setting it up and executing Java from within Ruby. I also see how it compares with MRI at running threads.
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RailsCasts (Mobile)

Learn how to do extensive image manipulation with the ImageMagick commands. Also learn how RMagick can be used in combination with CarrierWave to process uploaded images.
Bullet will notify you of database queries that can potentially be improved through eager loading or counter cache column. A variety of notification alerts are supported.
Ransack allows you to easily build complex search forms. It also helps in adding sortable links and building a dynamic advanced search page.
MiniProfiler allows you to see the speed of a request conveniently on the page. It also shows the SQL queries performed and allows you to profile a specific block of code.
Sidekiq allows you to move jobs into the background for asynchronous processing. It uses threads instead of forks so it is much more efficient with memory compared to Resque.
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RailsCasts (Mobile)

If you need to calculate an average user's rating or sum up a number of votes, consider using the activerecord-reputation-system gem. Here I will cover the basics and also briefly present a from-scratch solution.
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RailsCasts (Mobile)

As you will see it is easy to add a CSV export option to Rails. Here I also show how to export for Excel in a variety of formats.
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RailsCasts (Mobile)

This will show how to create a new facebook application and configure it. Then add some authentication with the omniauth-facebook gem and top it off with a client-side authentication using the JavaScript SDK.
The Brakeman gem will scan the Ruby code of a Rails application and alert you to common security vulnerabilities.
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RailsCasts (Mobile)

If a user's authentication cookie is sent over an insecure connection it is vulnerable to session hijacking, or more specifically, sidejacking. Learn how this is done, and how you can prevent it.
Squeel provides a comprehensive DSL for writing SQL queries in Ruby. It is built upon Arel giving you access to many of its powerful features.
There are many approaches to locking down an API. Here I start off with HTTP Basic authentication then move on to generating a unique token which can be passed through a URL parameter or HTTP header.
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RailsCasts (Mobile)

APIs should be consistent, but it is difficult to do this when returning a JSON response along side the HTML interface. Here I show how to add a versioned, RESTful API. The version can be determined from either the URL or HTTP headers.
It is often asked: Is Rails a good fit if I only need to serve an API? In this episode I show how to use the Rails API gem to create a slimmer Rails application designed to respond with JSON.
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RailsCasts (Mobile)

Creating a wizard form can be tricky in Rails. Learn how Wicked can help by turning a controller into a series of multiple steps.
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