Building a Modern Marketing Organization in Web3 with Andrew Saunders

Ready Layer 2

#Tech #Entrepreneur #Business #git.smol #Arbitrum #Arbitrumnova #Arbitrumone #Crypto #ETH #Ethereum #Layer2

39:30

In this episode of The Innovators & Investors Podcast, host Kristian Marquez sits down with David Brem, Managing Director of the University of Michigan’s Zell Lurie Commercialization Fund. David offers a rare glimpse into the inner workings of a student-led endowment fund focused on early-stage, sector-agnostic investments primarily in the Michigan ecosystem. He shares insights on their unique, founder-first investment approach, how they navigate pre-seed to Series A venture opportunities, and the rigorous due diligence process involving qualitative analysis over pure numbers. David also discusses his roles with global VC networks including Electro Ventures, the London Venture Capital Network, and Level Up Ventures, illustrating how he bridges U.S., European, and Australian venture ecosystems with a special focus on mobility and transportation tech. Highlights include deep dives into emerging trends like eVTOLs (electric vertical takeoff and landing aircraft), smart city infrastructure, and safety innovations in aviation technology. Listeners will gain valuable perspectives on how diverse expertise—from military intelligence and management consulting to academic ventures—shapes David’s investment thesis and community-building efforts. The episode also explores the importance of networking, adding value in the startup ecosystem, and practical advice for aspiring investors or entrepreneurs navigating the venture capital world. With stories of successes, challenges, and future outlooks, this episode is a must-listen for innovators, founders, and investors aiming to understand the intersection of academia, technology, and venture capital in today’s dynamic landscape. Learn more about David's work at https://zli.umich.edu/zell-lurie-commercialization-fund/ Connect with David on LinkedIn at https://www.linkedin.com/in/david-lowell-brem/ Think you'd be a great guest on the show? Apply at https://finstratmgmt.com/innovators-investors-podcast/ Want to learn more about Kristian Marquez's work? Check out his website at https://finstratmgmt.com…

2 years ago 1:15:51

MP3•Episode home

In this episode, we sit down with Andrew Saunders, the Chief Marketing Officer at Hashflow, to delve into the key ingredients for building a modern marketing organization to crush it in web3.

Our conversation covers a wide array of insights:

Transitioning from Web2 to Web3 Marketing: Andrew shares his perspectives on the transformative journey from traditional marketing methods to those tailored for the Web3 era.
Empowering Everyone Beyond the 0.01%: Discover Andrew's mission to make Web3 accessible to all, not just the select few.
Community Building and Inbound Marketing in Web3: Uncover why community-centric strategies and inbound marketing are the cornerstones of success in the Web3 landscape.
The Art of Trusting Your Gut and 'Test and Learn' Execution: Explore the advantages of intuitive decision-making while adopting a pragmatic "test and learn" approach.
Testing and Measuring Impact: Learn how to rigorously assess your ideas and gauge their real-world impact.
Guidelines for Hiring a CMO: Andrew offers insights into the criteria for hiring a Chief Marketing Officer for your Web3 project.
Steering Clear of Narrative Chasing: Discover why chasing after popular narratives might not be the best course of action.
Becoming an Authentic Member of Target Communities: Andrew outlines the importance of genuinely engaging with the communities you aim to serve.
Investing in Talent and Busting In-Market Rate Myths: Learn why paying for top talent is essential and why conventional in-market rates should not be applied.
Marketing Tips for Small Teams: Gain practical advice on initiating your marketing journey, especially if you're operating with a small team.

Furthermore, we delve into how all of these strategies have shaped Andrew's approach to marketing the Hashverse:

Fostering Community-Based Initiatives: Explore the community-driven projects within the Hashverse, including The Lost Donkeys, Blocmates, Realm, and more.
Building with Your Community, Not Just Selling to Them: Learn why building together with your community members fosters lasting relationships, rather than merely selling to them.

Join us in this engaging conversation on the future of marketing in the Web3 space and the exciting developments within the Hashverse community.

Learn more:

Web: https://www.hashflow.com/
The Hashbeats (newsletter): https://news.hashflow.com/
Hashflow on X https://twitter.com/hashflow
Andrew on X: https://twitter.com/andrewsaunders

See the interview on video: https://www.youtube.com/@gitsmol_RL2

Show notes and more: https://gitsmol.com/podcast

34 episodes

Ready Layer 2

Building a Modern Marketing Organization in Web3 with Andrew Saunders

Ready Layer 2

published 2 years ago

MP3•Episode home

In this episode, we sit down with Andrew Saunders, the Chief Marketing Officer at Hashflow, to delve into the key ingredients for building a modern marketing organization to crush it in web3.

Our conversation covers a wide array of insights:

Transitioning from Web2 to Web3 Marketing: Andrew shares his perspectives on the transformative journey from traditional marketing methods to those tailored for the Web3 era.
Empowering Everyone Beyond the 0.01%: Discover Andrew's mission to make Web3 accessible to all, not just the select few.
Community Building and Inbound Marketing in Web3: Uncover why community-centric strategies and inbound marketing are the cornerstones of success in the Web3 landscape.
The Art of Trusting Your Gut and 'Test and Learn' Execution: Explore the advantages of intuitive decision-making while adopting a pragmatic "test and learn" approach.
Testing and Measuring Impact: Learn how to rigorously assess your ideas and gauge their real-world impact.
Guidelines for Hiring a CMO: Andrew offers insights into the criteria for hiring a Chief Marketing Officer for your Web3 project.
Steering Clear of Narrative Chasing: Discover why chasing after popular narratives might not be the best course of action.
Becoming an Authentic Member of Target Communities: Andrew outlines the importance of genuinely engaging with the communities you aim to serve.
Investing in Talent and Busting In-Market Rate Myths: Learn why paying for top talent is essential and why conventional in-market rates should not be applied.
Marketing Tips for Small Teams: Gain practical advice on initiating your marketing journey, especially if you're operating with a small team.

Furthermore, we delve into how all of these strategies have shaped Andrew's approach to marketing the Hashverse:

Fostering Community-Based Initiatives: Explore the community-driven projects within the Hashverse, including The Lost Donkeys, Blocmates, Realm, and more.
Building with Your Community, Not Just Selling to Them: Learn why building together with your community members fosters lasting relationships, rather than merely selling to them.

Join us in this engaging conversation on the future of marketing in the Web3 space and the exciting developments within the Hashverse community.

Learn more:

Web: https://www.hashflow.com/
The Hashbeats (newsletter): https://news.hashflow.com/
Hashflow on X https://twitter.com/hashflow
Andrew on X: https://twitter.com/andrewsaunders

See the interview on video: https://www.youtube.com/@gitsmol_RL2

Show notes and more: https://gitsmol.com/podcast

34 episodes

#Tech #Entrepreneur #Business #git.smol #Arbitrum #Arbitrumnova #Arbitrumone #Crypto #ETH #Ethereum #Layer2

All episodes

Ready Layer 2

1
Making Game Development (and Profits) Accessible to All with AI | ChainCraft Games 53:43

27 weeks ago53:43

53:43

A conversation with Bucho (Ryan) from ChainCraft Games. ChainCraft Games is an innovative platform that combines AI-powered tools and blockchain technology to streamline game development for creators of all levels. By modularizing the game creation process into components like logic, mechanics, and art, Chaincraft allows developers and artists to collaborate, mint their contributions, and retain ownership of their work. It's a space for creativity and collaboration, fostering new game ideas while ensuring fair rewards for creators through decentralized and transparent systems. [00:00:00] Introduction [00:01:30] Bucho’s Background [00:08:30] Lessons Learned from Nonprofit Work [00:12:00] Entering the Blockchain Space [00:15:00] The Vision Behind Chaincraft Games [00:18:00] AI and Blockchain Integration [00:22:30] Applications and Community Building [00:27:00] Challenges and Opportunities for Artists [00:32:00] Chaincraft’s Roadmap [00:39:00] Long-Term Goals and Accessibility [00:44:30] Unique Use Cases and Education [00:50:00] Closing Thoughts Learn more: https://x.com/chaincraftgames…

Ready Layer 2

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Building an Onchain Gaming Passport with Rick CrossChain from ggQuest 57:23

35 weeks ago57:23

57:23

Rick takes us through ggQuest's journey from an idea to a working product with a growing user base and industry attention. It's a fun and insightful founder story that tackles common roadblocks and offers unique approaches to overcoming them. Two key ideas stand out: Using hackathons to find development resources and build your MVP Permissionless building to get your foot in the door This may be our most valuable episode yet for new and aspiring builders. Get connected on X: https://x.com/RickCrosschain https://x.com/gg_Quest_gg…

Ready Layer 2

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It's Open Season w/ Open Ape from Fractional Uprising Studios 54:47

44 weeks ago54:47

54:47

On this episode, I talk with Open Ape (@ape_open) from Fractional Uprising Studios about Open Season, their third-person shooter pitting various NFT communities against each other in a multiplayer battle on JPEG Island. We discuss: The founding principles of Fractional Uprising Studios The reasons why they have avoided VC funding and bootstrapped the project The role of community in the development and success of their projects Their partnership with Sanko and their SankoTV event The many ways in which NFT projects can participate in Open Season Their unique NFT membership model and the opportunity that represents for their holders The many challenges of launching a multiplayer web3 game This is a fun and unique project that is actually shipping. Come and learn how they're doing it and how you can get involved. And then get in there and join the fight, collect some beans, and earn some $FU money. You can use my Game Pass to play for free (Full Disclosure: I’ll get a piece every time you earn $FU from playing): https://openseason.games/account/game-pass/?code=document-south-broom Or, get your Game Pass and start recruiting yourself! Connect with the team and learn more on X: @openshizun ( https://x.com/opunshizun ) @FU_Studios ( https://x.com/FU_STUDIOS ) @ape_open ( https://x.com/ape_open ) And you can connect with me too: @gitsmol on X: https://x.com/gitsmol Web: https://gitsmol.com SankoTV: https://sanko.tv/gitsmol All episodes are streamed live on SankoTV!…

Ready Layer 2

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SmooviePhone ($SP): The Utility Meme on Sanko Chain 34:02

48 weeks ago34:02

34:02

On this episode, we get to know SmooviePhone. And wow... there is a lot going on here. Simple Farmer is the real deal, and he explains his vision for the project. We get into: Launching the $SP meme Quickly adding utility with the Mobile SIM Card (NFT) and token-gated Snako.wtf mini-game The soon-to-be-released Layer 3 Racing game and the introduction of $Silver The Apples and Oranges Options Trading game that aims to teach you how to trade options The deflationary tokenomics of $SP and how $Silver fits in How to hire and work with developers Simple Farmer's strategy to build a self-sustaining ecosystem that incorporates the games, single-sided staking, Sanko Pets Farming, and more I'm super impressed with the vision and the work done so far. I'll be following this project closely. Connect and learn more on X: $SP on Sanko: SmooviePhone Simple Farmer: OxSimpleFarmer Join us live for future episodes and join the conversation at Sanko TV…

Ready Layer 2

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Narrative Trading with Huf from Pear Protocol 40:14

52 weeks ago40:14

40:14

Join us on Ready Layer 2 as we dive into the innovative world of narrative trading with Huf from Pear Protocol, a leading platform on Arbitrum that simplifies pair trading. Discover how Pear Protocol enables traders to easily manage risks and bet on market narratives by going long on one token and short on another simultaneously. What We Discuss: The complexities and technical challenges of pair trading. The inception and development of Pear Protocol. Team dynamics and the key players behind Pear Protocol. Insights into successful fundraising and building strong developer relations. The strategy behind building in public and managing community expectations. Pear Protocol's GMX and STIP grants. Future plans and upcoming features for Pear Protocol. 🔗 Connect with Huf and Pear Protocol on X: https://x.com/pear_protocol https://x.com/hufhaus9 🎧 Check out Huf’s Podcast - The Crypto Narrative Podcast: Listen on Spotify: https://open.spotify.com/show/4a5yF5pbj7qvBHSH1Aau7B Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-crypto-narratives-podcast/id1683406759…

Ready Layer 2

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Building for Fun: Rapid Innovation with Venture from Deagle 31:27

1 year ago31:27

31:27

Join us on Ready Layer 2 as host git.smol sits down with 0xVenture from Deagle, a standout developer who prioritizes building over talking. Episode Highlights: Rapid Development: Learn about Venture's approach to building and iterating quickly, which allows him to transform ideas into functional projects at an impressive pace. Building for Fun: Venture shares why he prioritizes enjoyment and user engagement in his development process, using games and token mechanisms as a playground for innovation. Feedback and Iteration: Understand how immediate community feedback shapes the continuous improvement of Deagle's features, making each iteration better than the last. Follow Venture's fast-paced development journey and stay updated with Deagle's latest innovations on X: https://x.com/0x_venture https://x.com/DEAGLE_arbitrum…

Ready Layer 2

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Journey to Smithonia: An Interview w/ the Smithy DAO Team and a Sneak Peek at Their Forthcoming MOBA 54:02

1 year ago54:02

54:02

Join host git.smol on Ready Layer 2 for an engaging conversation with the Smithy DAO team. In this episode, dive into the creation of their new MOBA game, explore the roles and insights of the team members, and get a firsthand look at the game's development and the strategies that drive it. What You'll Discover: Meet the Smithy DAO Team: Learn about the diverse roles of team members, and how each contributes to the project's success. Development Journey: Hear how the team transitioned from initial game concepts to the development of a MOBA, focusing on player engagement and strategic gameplay. Operational Insights: Gain insights into the team's management of coding, design, marketing, sound, lore, and community engagement, and how these elements combine to shape their game. Gameplay Reveal: Get an exclusive preview of the new MOBA, including discussions on game mechanics, character customization, and strategic elements that enhance the gaming experience (you'll want to check the YouTube for this part: https://www.youtube.com/@gitsmol_RL2 ). Community and Future Plans: Discover the importance of community feedback in shaping the game's development and learn about the team's plans for future enhancements and content. Behind the Scenes with Smithy DAO: This episode offers a glimpse into the passion, teamwork, and creativity behind the development of Smithy DAO's MOBA game, highlighting the dynamic world of game development. For Gaming Enthusiasts: Whether you are a developer or a gaming enthusiast, this episode provides a comprehensive look at the process of creating a new MOBA and the teamwork involved in bringing a game to life. Connect and Engage: Follow Smithy DAO on X for the latest game updates and more. Previous Episode: Saving SmithyDAO with Zander from Animus Labs Spire Episode: Bringing Lore to Life: Spire's Storytelling Engine for Arbitrum Games with N8amis Watch future episodes live on SankoTV Tune in for an insightful exploration of Smithy DAO's journey and their upcoming MOBA game.…

Ready Layer 2

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A Status Update on the Arbitrum Gaming Catalyst Program (GCP) with Djinn 16:35

1 year ago16:35

16:35

Join host git.smol on Ready Layer 2 as we explore the Arbitrum DAO Gaming Catalyst Program (GCP) with our guest, Dan from Vela, also known as NFT_Djinn. In this episode, discuss how this vital initiative aims to transform the Web3 gaming ecosystem on Arbitrum with substantial funding and innovative strategies. Episode Insights: Program Goals: Discover the GCP's objectives to boost game development on Arbitrum, backed by significant financial support. Funding Dynamics: Learn the key differences between grants and investments, tailored to advance gaming projects. Governance and Oversight: Understand the program's operational framework, including a new council to ensure accountability and strategic direction. Future Impacts: Discuss the GCP's expected timelines, rollout, and its long-term potential to reshape the gaming landscape. A Deep Dive into Decentralized Gaming: This conversation highlights the efforts to nurture a robust gaming environment on Arbitrum, emphasizing the importance of transparency and community participation. Connect and Learn More: Find detailed information about the Gaming Catalyst Program and its groundbreaking approach in the industry here: https://forum.arbitrum.foundation/t/catalyze-gaming-ecosystem-growth-on-arbitrum/22368/173 Connect with NFT_Djinn on X: @nft_djinn Tune in and Subscribe: Don’t miss this in-depth discussion on the future of Web3 gaming. Subscribe to Ready Layer 2 on Apple Podcasts for more insights. Engage with us in the comments and share your thoughts! Catch future episodes live on SankoTV: https://sanko.tv/gitsmol?ref=gitsmol You can also subscribe on YouTube: https://www.youtube.com/@gitsmol_RL2…

Ready Layer 2

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Exploring Loadstar Finance: Arbitrium's Native Money Market with Waffle 39:36

1 year ago39:36

39:36

Join us in this enlightening episode of Ready Layer 2 as we speak with Waffle from Loadstar Finance. Discover how Loadstar is shaping the decentralized finance landscape on Arbitrum through innovative lending services, unique tokenomics, and strategic incentives. What We Cover: Introduction to Loadstar Finance: Learn about their role in the Arbitrum lending market and how they offer flexible borrowing and lending services. Innovative Tokenomics and Incentives: Explore how Loadstar users can stake tokens for staking boosts and direct incentives to their preferred markets using an emission gauge. Strategic Insights: Discuss various strategies for maximizing returns and the role of incentives in maintaining liquidity and user engagement. Challenges and Triumphs: Waffle shares insights from the successes of the Arbitrum STIP and lessons learned from the platform’s growth, including how they overcame challenges post-exploit. Preview of V2 Release: Get an exclusive look at the upcoming features in V2, including clusters, new oracles, automated liquidity vaults, and advanced trading tools. Special Features: Tune into in-depth discussions and gain valuable insights into the evolving world of decentralized finance. Whether you’re deeply embedded in the DeFi sector or just starting out, this episode is packed with information to help you navigate the complexities of cryptocurrency investments. Connect with Us: Follow Loadstar Finance on Twitter: @lodestarfi Connect with Waffle on Twitter: @WaffleApe Listen and Subscribe: Watch live episodes on SankoTV: https://sanko.tv/gitsmol?ref=gitsmol Watch past episodes on YouTube: https://www.youtube.com/@gitsmol_RL2 Don’t miss out on future episodes! Subscribe to our audio feed on Apple Podcasts, Spotify, or your favorite podcast platform for more insightful discussions.…

Ready Layer 2

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Launching Hashflow Aggregator+ with Andrew Saunders 38:41

1 year ago38:41

38:41

Join us on Ready Layer 2 as Git sits down with Andrew Saunders from Hashflow, discussing the launch of Aggregator+ on Arbitrum. This innovative platform enhances token and liquidity offerings, driven by a decentralized, automated system that evolves with the community's needs. Explore the journey from ideation to deployment, learn about the differences between RFQ models and AMMs, and discover how Aggregator+ is changing the game for developers and the community alike. What You'll Learn: The inception and mission of Hashflow. Insights into Hashflow's Aggregator+ and its impact. Strategies for launching and measuring success in Web 3 projects. The significance of community feedback and engagement. Engage with Us: Connect with Andrew Saunders on X: https://twitter.com/andrewsaunders Learn more about Hashflow and Aggregator+: https://twitter.com/Hashflow…

Ready Layer 2

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Bringing Lore to Life: Spire's Storytelling Engine for Arbitrum Games with N8amis 50:10

1 year ago50:10

50:10

🌐 On this episode, Git talks with N8amis from Spire. Spire is a decentralized, automated protocol that nurtures game narratives, adapting to the community's needs with innovative mechanics like creative boundaries, toggle governance, and more. 🔥 Why Spire Stands Out: For founders and dev teams, Spire enriches lore, supports professional storytelling without needing in-house writers, maintains lore development alongside game building, and fosters deep community engagement. For the community, it offers a platform to co-create their beloved game worlds, opportunities for monetization without selling game assets, expert writing guidance through office hours, and a richer game universe for immersive experiences. 🚀 A rare Win-Win-Win: Spire facilitates collaboration between developers, the gaming community, and SpireDAO, creating a symbiotic ecosystem where everyone thrives. 🔗 Engage and Explore: Connect with N8amis on X: https://twitter.com/n8amis1 Connect with Spire on X: https://twitter.com/Spire_DAO Learn more about SpireDAO's revolutionary platform: https://spire.lol/ 👉 Experience how SpireDAO is revolutionizing game lore on Arbitrum. Like, share, and subscribe for more insights. Dive into the comments below with your thoughts!…

Ready Layer 2

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Turning Passion into Profession: Going Full-Time in Web 3 with Defi Dog 32:38

1 year ago32:38

32:38

Join us in a fascinating episode of Ready Layer 2 as we catch up with Defi Dog, discussing his evolution from a Web 3 enthusiast to a professional in the industry. Learn about the pivotal role of community and content creation in forging a successful blockchain and crypto career. Episode Insights: The Origin Story: Discover how Defi Dog’s passion for crypto led him to content creation on X and set the foundation for his career. Building a Community: Gain insights into the impact of engagement and networking on X in shaping Defi Dog's journey in Web 3. Professional Transition: Follow the story of how Defi Dog moved from content creation to securing a role in a Web 3 company. The Power of Networking: Understand the critical importance of community connections in uncovering opportunities in the Web 3 space. Exploring Defined: Dive into the world of Defined charts, data, and APIs, and their relevance in Defi Dog's work. Why Listen: This episode is an essential listen for anyone aiming to transition their passion for blockchain and crypto into a professional endeavor. Defi Dog’s experience is an inspiring example of how community engagement and continuous skill development can open doors to exciting opportunities in the Web 3 industry. Connect with Us: Revisit our previous episode with Defi Dog: Creating Value One Thread at a Time with Defi Dog Connect with Defi Dog on X: @DefiDog Discover more about Defined on X: @definedfi Find all episode audio and video versions here: Podcast Links Subscribe to Ready Layer 2 on your favorite podcast platform for more stories about the dynamic world of Web 3 and Arbitrum. We encourage you to share your thoughts and join our community discussion!…

Ready Layer 2

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The 95% You Don't See from Web 3 Projects | An Interview with Sage from Kuroro Beasts 42:51

2 years ago42:51

42:51

Join us in this insightful episode of Ready Layer 2 as we converse with Sage from Kuroro Beasts. Discover the extensive work and innovation that goes on behind the scenes in the world of Web 3 gaming development. What You'll Learn: Exploring Kuroro Beasts: Uncover the story behind Kuroro Beasts, a unique creature-collecting gaming ecosystem. Sage’s Varied Expertise: From law and software engineering to leading the charge in Web 3 gaming, Sage shares his diverse journey. The Unseen 95%: Insights into the significant, often invisible efforts that drive a Web 3 gaming project. Navigating Challenges: How the Kuroro Beasts team addresses feedback and the complexities of Web 3 development. Crucial Development Tools: Discover the essential tools that aid in creating and managing Kuroro Beasts. Upcoming Developments: Get a glimpse into the future of Kuroro Beasts, including new gaming experiences like "Pay to Airdrop". Community Connection: Opportunities to engage with Sage and become part of the Kuroro Beasts community. Why Listen: This episode is a valuable resource for anyone curious about the operational side of Web 3 gaming. Whether you're an aspiring founder, a blockchain enthusiast, or a gaming fan, Sage's experiences provide a genuine look into the intricacies and achievements of running a Web 3 project. Connect and Learn: Follow Sage on X: @KuroSage Sage's Post: "People probably see less than 5% of the work we do" https://twitter.com/kurorosage/status/1701957121045147947 Follow Kuroro Beasts on X: @kurorobeast Recommended Reading - "Shape Up: Stop Running in Circles and Ship Work That Matters" by Basecamp: https://basecamp.com/books/shapeup…

Ready Layer 2

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Creating a Children's Book from an NFT Collection: A Smol Story 37:19

2 years ago37:19

37:19

In this episode, we're joined by Jordan and Derrick, members of the Treasure community, who have taken the extraordinary step of basing a children's book series on the Smol Brains NFT collection. Episode Highlights: The Genesis of an Idea: We trace the origins of the concept to turn the Smol Brains NFT collection into a children's book series, beginning with "A Smol Story: Arlo's First Adventure." The Artistic Process: Jordan and Derrick share the creative journey behind the book's illustrations and design. Challenges of Publishing: Insight into the hurdles encountered and overcome in the printing and distribution process. The Birth of Smol Press: How a personal project evolved into a platform for storytelling. From Community to Characters: The development of their second book, "A Smol Story: The Magic of Play," which features a real-life community member. Keeping the Creative Fires Burning: Strategies they used to maintain momentum in their project. Broadening the Reach: The duo discusses their approach to expanding distribution channels. Community Empowerment: How Smol Press is opening doors for other community members to tell their stories. About Our Guests: Jordan, known as @squarejordan on X, and Derrick, aka @drrrrck on X, are integral members of the Treasure community and the brains behind Smol Press. Resources Mentioned: "A Smol Story: Arlo's First Adventure" on Amazon: https://a.co/d/3cMKGD1 "A Smol Story: The Magic of Play" on Amazon: https://a.co/d/iwOt1Ws Smol Press Website: https://smolpress.xyz/ Connect with Us: Follow host git.smol on X: @gitsmol Watch this episode and all of our videos on YouTube: https://youtube.com/@gitsmol_RL2?si=VpUmqkYlysjZyFSL…

Ready Layer 2

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Building a Community-first Marketplace with Q and Giga from Utopia 45:29

2 years ago45:29

45:29

Join Q (@0xFlips) and Giga (@gigachad_panda) from Utopia in a deep dive into the world of NFT marketplaces on Arbitrum. We discuss the unique vision behind Utopia, challenges in non-dev and dev collaborations, secrets to building a strong community, and what lies ahead for Utopia. In This Episode: The rationale for a new NFT marketplace Utopia's approach to artist and staker revenues Realities of non-developers working with developers Tips for writing an impactful whitepaper Utopia's roadmap: Launchpad and staking features Creation of Utopia Portals Community building strategies Future plans for Utopia Connect with Utopia: Utopia Marketplace Q (@0xFlips) Giga (@gigachad_panda) Watch the Video Interview on YouTube: https://www.youtube.com/channel/UCHuzK-mVTpe5WH473qAQcZg Learn More: https://gitsmol.com…

Ready Layer 2

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Credibility Without Institutions - Mike Elias - Idea Market 42:46

2 years ago42:46

42:46

Mike Elias, founder of IdeaMarket.io tells us what it was like to build a social network on Arbitrum aimed to build a market for credibility and trust. We discuss: Why we have a credibility problem and why it’s worth solving The risks of building for a smaller audience on L2 Approaches to simplifying the onboarding process and reducing friction for your end users Tools that can help like ChainList.org (to streamline the setup of L2 networks for your users) and Hop Protocol (to help users bridge funds to L2) Where to find help when building on Arbitrum How to poke a stuck transaction with a stick Connect with Mike and learn more about Idea Market: Web: https://ideamarket.io/ Twitter: @ideamarket_io and @harmonylion1 Mike's note on closing IdeaMarket: https://ideamarkets.substack.com/p/goodbye-and-final-reflections Learn more at https://gitsmol.com…

Ready Layer 2

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Accepting Crypto Payments with Suberra - Edison Lim 32:56

2 years ago32:56

32:56

Edison Lim, Co-Founder & CEO at Suberra , explains how his team built a Web 3.0 Payments platform. We discuss: Edison’s founder story, including a forced hard pivot after the collapse of Terra. Why Suberra selected Arbitrum and two other EVM chains (Avalanche, Polygon) The Ethereum Improvement Proposal ( EIP-5827 ) for Auto-renewable allowance extension How the concept of B2B translates in Web 3 (or doesn’t) The pros and cons of building on Arbitrum Connect with Edison and learn more about Suberra: https://suberra.com/ @SuberraProtocol @edison0xyz Dev Tools mentioned on the show: Tenderly Alchemy Infura Arbitrum Developer Portal…

Ready Layer 2

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PrimapesDAO and Arbitrum Alpha Hub with 0xThade 24:09

2 years ago24:09

24:09

0xthade explains how he built PrimapesDAO and Arbitrum Alpha Hub including: Using CC0 art to launch an NFT collection Building a taken-gated Discord server Adding value to the community through bots and tools Building a thriving alpha community and activating its participants You'll also learn about the PrimapesDAO and Arbitrum Alpha Hub. Who is it for? What does it do? How can you get involved? Follow @0xthade and @PrimapesDAO on Twitter Learn more at https://primapes.gg/ Tools and resources mentioned on the show: pixilart - used to modify the CC0 pixel art for the NFT collection bueno - used to generate the NFT collection and traits sudoswap - a decentralized NFT marketplace that allows sellers to create NFT liquidity pools on ETH Mainnet. Thade would like to see one of these on Arbitrum. Tofu - NFT Marketplace on Arbitrum Camelot - DEX on Arbitrum Primapes Alpha Earners Program…

Ready Layer 2

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Introducing Ready Layer 2 2:43

2 years ago2:43

2:43

Launching February 2023! A community-run podcast for the founders and innovators building the future of web 3 on Arbitrum. Host git.smol interviews experienced Arbitrum founders to share lessons, best practices, and helpful resources that will help the listener launch their own project more effectively and efficiently. Arbitrum power users, testers, and content creators will also benefit by gaining a better understanding of how protocols, projects, and tools work, and why they were built the way they were. Learn more at https://gitsmol.com/podcast Connect with me on Twitter: @gitsmol…

Ready Layer 2

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Building a Modern Marketing Organization in Web3 with Andrew Saunders 1:15:51

2 years ago1:15:51

1:15:51

In this episode, we sit down with Andrew Saunders, the Chief Marketing Officer at Hashflow, to delve into the key ingredients for building a modern marketing organization to crush it in web3. Our conversation covers a wide array of insights: Transitioning from Web2 to Web3 Marketing: Andrew shares his perspectives on the transformative journey from traditional marketing methods to those tailored for the Web3 era. Empowering Everyone Beyond the 0.01%: Discover Andrew's mission to make Web3 accessible to all, not just the select few. Community Building and Inbound Marketing in Web3: Uncover why community-centric strategies and inbound marketing are the cornerstones of success in the Web3 landscape. The Art of Trusting Your Gut and 'Test and Learn' Execution: Explore the advantages of intuitive decision-making while adopting a pragmatic "test and learn" approach. Testing and Measuring Impact: Learn how to rigorously assess your ideas and gauge their real-world impact. Guidelines for Hiring a CMO: Andrew offers insights into the criteria for hiring a Chief Marketing Officer for your Web3 project. Steering Clear of Narrative Chasing: Discover why chasing after popular narratives might not be the best course of action. Becoming an Authentic Member of Target Communities: Andrew outlines the importance of genuinely engaging with the communities you aim to serve. Investing in Talent and Busting In-Market Rate Myths: Learn why paying for top talent is essential and why conventional in-market rates should not be applied. Marketing Tips for Small Teams: Gain practical advice on initiating your marketing journey, especially if you're operating with a small team. Furthermore, we delve into how all of these strategies have shaped Andrew's approach to marketing the Hashverse: Fostering Community-Based Initiatives: Explore the community-driven projects within the Hashverse, including The Lost Donkeys, Blocmates, Realm, and more. Building with Your Community, Not Just Selling to Them: Learn why building together with your community members fosters lasting relationships, rather than merely selling to them. Join us in this engaging conversation on the future of marketing in the Web3 space and the exciting developments within the Hashverse community. Learn more: Web: https://www.hashflow.com/ The Hashbeats (newsletter): https://news.hashflow.com/ Hashflow on X https://twitter.com/hashflow Andrew on X: https://twitter.com/andrewsaunders See the interview on video: https://www.youtube.com/@gitsmol_RL2 Show notes and more: https://gitsmol.com/podcast…

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Odyssey Reignited and Other Arbitrum Foundation Initiatives 43:55

2 years ago43:55

43:55

On this episode, we talk with eli_defi (Arbitrum Foundation) and Hunter (Offchain Labs) about the Odyssey Reignited campaign and other Arbitrum Foundation initiatives including foundation grants. There are many opportunities for projects and founders in the Arbitrum ecosystem right now and several initiatives they should be aware of. We’ll provide context and let you know which ones may be right for you. We discuss: The challenges of building a worldwide community. The role of the Arbitrum Foundation. Why they reignited the Odyssey. How projects can get involved now even if they weren’t part of the original Odyssey. Arbitrum Security Council Elections Arbitrum Foundation Grants program The Arbitrum Ambassador Program There are so many ways to get involved, and to get or give support. Give it a listen and let’s build Arbitrum together. Learn more: Arbitrum Foundation: https://arbitrum.foundation/ Portal: https://portal.arbitrum.io/ Odyssey: https://portal.arbitrum.io/odyssey Security Council Elections: https://forum.arbitrum.foundation/c/security-council-elections/12 Become an Arbitrum Ambassador: https://arbitrum.foundation/ambassador Eli_Defi on X: https://twitter.com/eli_defi Hunter on X: https://twitter.com/BFreshHB git.smol on X: https://twitter.com/gitsmol Previous episodes: https://gitsmol.com/podcast…

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Liquid Staking 2.0 with Alec Shaw from Tenderize 47:19

2 years ago47:19

47:19

Tenderize is a liquid staking protocol pioneering a new approach that they call Liquid staking 2.0. According to Head Chef Alec Shaw, the goal is twofold: To protect against the centralizing forces of traditional liquid staking. To activate liquid staking for longer tail assets To set the stage for our discussion, Alec helps us to understand: What is Liqud Staking? What are its benefits and drawbacks? What are the problems with existing Liquid Staking Protocols? For the founders, we discuss: Go-to-market strategy Building a reputation and establishing trust in your project and brand How they structured version 1 as a security proof of concept (and how it helped them establish the Lindy Effect) . The benefits and drawbacks of founder/team doxxing Team size and structure How they are structuring V2 and beyond to build on this foundation Links and resources: https://www.tenderize.me/ https://twitter.com/tenderize_me https://twitter.com/ChefAlec WAGYU Tokenomics + TGE Timeline Ready Layer 2 - Episode 4: Stablecoins and Farming-as-a-service with Sperax – Alec Shaw and Subhajit Ray…

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Starting a Podcast with Cieri, Wes, and El Chapo 1:03:48

2 years ago1:03:48

1:03:48

Today we’re exploring how to build a podcast. On this episode, I chat with fellow Arbitrum podcasters Wes and Cieri from The Crypto Remora and El Chapo from Crypto Chat with Chapo . We talk about why they started a podcast, how they did it, and how they’ve benefited from doing so. We also discuss tools, tips, and best practices for creating content you can be proud of.…

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Saving SmithyDAO with Zander from Animus Labs 21:18

2 years ago21:18

21:18

I talk with Zander from Animus Labs about their recent acquisition of SmithyDAO. Listen in to find out: Why did Animus Labs acquire SmithyDAO? What can we expect from SmithyDAO in the immediate future? What is the long-term vision for SmithyDAO? Check out SmithyDAO on X then follow the links to their Discord, Whitepaper, etc. https://twitter.com/smithydao or on the web at https://animuslabs.io/ Also, don't forget to check out Part 1 of our discussion: How to Pick a Web3 Game Studio with Zander from Animus Labs…

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How to Pick a Web3 Game Studio with Zander from Animus Labs 35:51

2 years ago35:51

35:51

So, you want to build a web3 game? There’s a lot that goes into it. Not the least of which is the actual software development. Maybe you’re a dev, or you know a dev, and you can build it yourselves. But what if you aren’t a dev? What if you don’t know any devs that you can trust? What if this is your first time building a game and you’re unsure of how to get started? What if you just want some support to make sure you don’t screw the whole thing up? Then you should consider hiring a Web3 game studio. Today we talk with Zander from Animus Labs . They’re a Web3 game studio for hire that has been involved with great games on Arbitrum like Smol Age and SmithyDao . They are also building several titles on Berachain and Polygon. On this episode, Zander helps you understand when you should consider hiring a dev shop and how to pick one. We cover: What should you do before you reach out to them? How does contracting work? And how much does this stuff cost? What are the characteristics and habits of the founders that make it? And what about those that don’t? If you’re interested in building a web3 game and you think you may need some help, then this episode is for you. BTW… Animus Labs recently acquired Smithy Dao. We’re going to drop a second episode with Zander to discuss that. Keep an eye out for it in the days ahead.…

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Allowing Your Project to Evolve with Flook from KOTE 44:08

2 years ago44:08

44:08

On this episode I talk with Flook from Knights of the Ether. Knights of the Ether (KOTE) is coming off of Mydsummer Madness - a very successful launch event for their deck builder game Blightfell. Flook takes us through the journey that began with a generative NFT collection on Mainnet, evolved to include a DeFi staking game on Arbitrum (thanks in part to the smol brains), and most recently, spawned the deck builder game, Blightfell. This story includes important lessons for founders about hiring from your community (a common theme on this show lately), testing ideas with your community without giving away too much, and staying motivated as a web3 builder through the ups and downs (especially while crypto twitter chases and glorifies obvious scams and pump and dumps). Most importantly, it's a story about following your muse and stepping through the doors that open for you as a founder. You never know where you might end up! Learn more: Twitter: https://twitter.com/KnightsOfTheEth Web: https://mint.knightsoftheether.com/ Play Form Side Quest: Unreal Editor for Fortnite (Medium article) For more from Ready Layer 2: https://gitsmol.com/podcast…

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Building a Complex GameFi Project with Smashe from Tales of Elleria 44:29

2 years ago44:29

44:29

On this episode, I talk with Smashe from Tales of Elleria. This is a long-running project in the Treasure Dao ecosystem and it’s had its share of ups and downs. They launched their mint at the height of the last bull run and then launched their game into an absolute extinction-level market collapse. But they persevered. The Tales of Elleria team built through the bear, suffered, and recovered, from a massive hack on their LP, and have kept building, and having fun, throughout. We talk about team size and structure for this type of complex GameFi project, managing emotions as a team through the ups and downs, and managing the community through those ups and downs too. This is a fantastic conversation with tons of learning opportunities for the would-be founder and/or team member. Plus, a good amount of history and insight into the game for the players out there too. Twitter: @TalesofElleria Web: https://www.talesofelleria.com/ Smashe's Top 10 Lessons Learned Building Tales of Elleria: https://twitter.com/Smashe__/status/1618600949848866822 Find more from Ready Layer 2 at https://gitsmol.com/podcast…

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Building Generative NFT Collections in 3D w/ OBLOMOV 46:51

2 years ago46:51

46:51

On this episode I talk with OBLOMOV . He's a digital artist who loves 3D and creepy little characters. Plus, he's a great community contributor and just flat out fun to talk with. Topics: The early days (and vibes) of the Treasure DAO and Smolverse communities Converting pixel art to 3D Launching your first NFT project The Gloomy Doomers NFT project The challenges of rendering 3D generative NFT collections (really interesting - I recommend you pull up a Gloomy Doomer and inspect it while listening to this part) Some alpha on why so many generative NFT projects are late to reveal The Colony NFT project Pros and Cons of minting on ETH Mainnet vs. Arbitrum Tools discussed: Blender - a free and open source 3D creation suite Bueno.art - No-code tools for digital collectible creators Links: Oblomov on Twitter: @CryptOblomov (with LinkTree) Gloomy Doomers (Open Sea) The Colony (Open Sea) The Colony on Twitter (minting now - link in pinned tweet): @TheColonyNFT_…

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Building a Web3 Game with Your Community w/ Max Wave and Desolute from Realm 58:47

2 years ago58:47

58:47

On this episode, I talk with Max Wave and Desolute from Realm . If you’re a builder, you’ll learn about: Building a community Building trust Generating excitement and engagement thru rapid delivery Engaging your community and giving them a real sense of ownership in building the game Launching tokens Building an economy Interop (both planned and unplanned… listen in to see what I mean) Team size and more If you’re interested in becoming a mod or joining an existing team, you can learn from Max Wave and Desolute’s experience. If you’re a fan of Realm like me, you’ll get to hear the history and evolution of the game and a bit about what’s coming next. Learn more: Web: https://www.rlm.land/ Twitter: @rlmverse For more from Ready Layer 2: https://gitsmol.com/podcast…

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Creating Liquidity for NFT Utility with RentFun 41:10

2 years ago41:10

41:10

On this episode, we talk with Blanklee ( @Blanklee3 ) from RentFun.io . They are building a platform that brings Liquidity to NFT Utility. What does that mean? A player wants to try out a new game or alpha hub before making a (potentially sizable) investment to buy in. An NFT owner needs short-term liquidity but doesn't want to sell their NFT. An NFT owner wants to earn a yield on the utility of an NFT that they are not using. A game or alpha hub wants to provide additional utility for its owners and users. RentFun aims to support all of these scenarios and more. We discuss the process of building an NFT rental marketplace, launching an NFT project, and considerations before launching a token. Plus, community building, governance, marketing, and all the other things that go into launching a new platform.…

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Creating Value One Thread at a Time with DefiDog 40:46

2 years ago40:46

40:46

On this show, we chat with DefiDog , a well-known DeFi Threadoor on Arbitrum. Defi Dog has captured the attention of many, including myself, with his insightful posts and engaging content on Twitter. We'll explore Defi Dog's motivation, process, and approach to content creation. For founders... you'll gain valuable insights into how a threadooor like Defi Dog evaluates projects. Discover tips and tricks on how to create documentation that is easily shareable for content creators. Moreover, learn the best practices for engaging with content creators as partners, maximizing your project's exposure. For content creators... Defi Dog will share his wisdom on organizing research effectively and presenting content in a way that captivates your audience. We also talk about the responsibility of being an influencer, and how to approach partnerships and sponsored content with integrity. For crypto investors and explorers... Defi Dog will share invaluable tips on how to DYOR (Do Your Own Research) effectively. Uncover the strategies and tools you can utilize to make informed decisions in the dynamic crypto landscape. Follow DeFiDog and check out his work on Twitter: @ArbiAlpha…

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The Lost Donkeys: Past, Present, and Future 51:56

2 years ago51:56

51:56

Today we're talking with Big Noodle and Lambo McGee about one of Arbitrum's most beloved projects... The Lost Donkeys. It started with a joke about Bridgeworld's funny-looking donkey, and quickly evolved into an NFT project, a lively community, and a game. We'll take you through the origin story, The Lost Paper, and the process of building a loyal community. We'll get into the mechanics of designing and building a game, how to deliver incremental value to your holders, and how to keep building towards the bigger, long-term vision. And we're going to talk about the future... the multi-chain, donk-board riding future of TLD! Links and Resources: Web: https://www.thelostdonkeys.com/ Link Tree: https://linktr.ee/thelostdonkeys Twitter: @TheLostDonkeys - @Big__Noodle - @CryptoTaxCat (Lambo McGee) The Lost Paper Learn more about Ready Layer 2 and https://gitsmol.com…

Ready Layer 2

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An Arbitrum Battle Royale with The Gainlings 42:18

2 years ago42:18

42:18

We talk with The Gainlings founders madski and nArtc about a fun new play2burn model coming to Arbitrum. It's a degen play where your NFTs battle it out and the winners come away with ETH bounties. From a founder's perspective, this innovative project allows us to explore a bunch of interesting topics: The technical approach to building fully on-chain battles that are watchable right on OpenSea Unity programming inside an NFT Proper random number generation on a blockchain Prototyping and feedback - keep it simple Building the game mechanics and tokenomics Building a community and trust as a new project Legal considerations for games that have an element of chance Getting to launch And of course, we cover the game itself to get you ready for the Season 1 mint on March 25, 2023. Learn more: Twitter: @thegainlings Web: http://thegainlings.io/ Discord: discord.gg/U6mTAnNvPp For full show notes and links: https://gitsmol.com…

Ready Layer 2

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Stablecoins and Farming-as-a-service with Sperax - Alec Shaw and Subhajit Ray 31:51

2 years ago31:51