Relational Real Estate: How Gratitude Gives You the Competitive Edge w/ John Israel | Episode 92

Real Producers

In real estate, you can get away with being a transactional salesperson - going from one deal to the next - for a limited amount of time. At some point, you’ll have to shift to being relational if you want long-term success.

Anybody can get one deal…but it takes a completely different skillset to keep a relationship and get business for the rest of someone’s life.

There are many ways we can nurture a long-term relationship with clients. Sending out valuable content, giving gifts and hosting client events, but a humble handwritten “thank you” card can actually be more effective than anything else.

Gratitude isn’t just a great behavior to train ourselves on, it can give us the competitive advantage in business. How can we use gratitude and handwritten notes to build stronger relationships? How do you consistently show up for the people in your sphere? How do we practice gratitude when we don’t feel like it?

In this episode, I’m joined by Mr. Thank You, John Israel. The keynote speaker, author and gratitude coach talks about his journey, sending 1800 cards in a year, and how to shift out of transactional selling.

Anybody can get a deal, but to keep a relationship and get their business for the rest of their life takes work. -John Israel

Things You’ll Learn In This Episode

• What you appreciate wants to duplicate In order to get more out of our relationships, we have to take responsibility for them. How do we reinforce our connection with people?
• How to be grateful when you don’t feel like it Gratitude doesn’t come naturally for human beings, so how do we make it a habit?
• Go beyond handwritten cards Handwritten cards are a strategic tool to make more connections, but it’s not just about sending out a handwritten card and disappearing. How do we make sure we’re consistent in our care and communication?

Guest Bio

John Israel is a keynote speaker, author, and founder and Chief Gratitude officer of Mr. Thank You, a consulting firm focused on client and employee retention. John is one of the most sought after speakers and trainers who teaches companies both big and small how to Become Irreplaceable with their clients, team, and VIP's. In 2016, John started a personal social experiment around “human connection” that became a world-wide movement, a book, and TEDx talk titled: The Mr. Thank You Project. John’s Mr. Thank You story has been featured on ABC News, Fox News, Good Morning America, and his clients include global brands such as: Square, ReMax, Fairway Mortgage, Sales Force and many others. John’s goal is to help people build a sustainable sales and business career that supports their ideal life. To learn more, visit https://mrthankyou.com/.

About Your Host

Real Producers Podcast is hosted by Remington Ramsey, creator of the Real Producers brand that reaches more than 120 markets nationwide. He is a real estate investor as well as an avid reader and writer. Remington calls Indianapolis home and enjoys life on the lake surrounded by his wife and their three girls.

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