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Neuroscience of Marketing with Dr. Matt Johnson Part 2: Differentiation vs Branding

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Manage episode 493505759 series 2779642
Content provided by Kevin McCarthy and Real Geeks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin McCarthy and Real Geeks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

What really sets you apart in a crowded real estate market?

In Part 2 of our conversation with Dr. Matt Johnson, we dig into the crucial difference between differentiation and branding.

Dr. Johnson explains how to develop meaningful differentiators that tap into a deeper emotional reservoir with your clients.

During this part of our conversation, we cover:

  • The 4 P’s of marketing (Product, Placement, Pricing, and Promotion)
  • The True Why test
  • Establishing product market fit
  • Effectively using AI to help scale

Plus, Dr. Johnson shares actionable insights on how tools like ChatGPT and AI can become powerful allies in shaping your messaging and scaling your reach without losing authenticity.

If you’re serious about standing out and scaling up, this conversation is your roadmap.

Catch up on Part 1 of our discussion: https://youtu.be/AQhXL-lRvcM

Matt’s website: https://www.neuroscienceof.com/

Matt’s blog: https://www.neuroscienceof.com/marketing-psychology-blog

Get Matt’s books:

Blindsight https://benbellabooks.com/shop/blindsight/

Branding that Means Business https://www.hachettebookgroup.com/titles/matt-johnson/branding-that-means-business/9781541701687/

To learn more about Real Geeks and what we have to offer at https://www.realgeeks.com/

  continue reading

149 episodes

Artwork
iconShare
 
Manage episode 493505759 series 2779642
Content provided by Kevin McCarthy and Real Geeks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin McCarthy and Real Geeks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

What really sets you apart in a crowded real estate market?

In Part 2 of our conversation with Dr. Matt Johnson, we dig into the crucial difference between differentiation and branding.

Dr. Johnson explains how to develop meaningful differentiators that tap into a deeper emotional reservoir with your clients.

During this part of our conversation, we cover:

  • The 4 P’s of marketing (Product, Placement, Pricing, and Promotion)
  • The True Why test
  • Establishing product market fit
  • Effectively using AI to help scale

Plus, Dr. Johnson shares actionable insights on how tools like ChatGPT and AI can become powerful allies in shaping your messaging and scaling your reach without losing authenticity.

If you’re serious about standing out and scaling up, this conversation is your roadmap.

Catch up on Part 1 of our discussion: https://youtu.be/AQhXL-lRvcM

Matt’s website: https://www.neuroscienceof.com/

Matt’s blog: https://www.neuroscienceof.com/marketing-psychology-blog

Get Matt’s books:

Blindsight https://benbellabooks.com/shop/blindsight/

Branding that Means Business https://www.hachettebookgroup.com/titles/matt-johnson/branding-that-means-business/9781541701687/

To learn more about Real Geeks and what we have to offer at https://www.realgeeks.com/

  continue reading

149 episodes

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