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5 Ways to Differentiate Your Content & Win Over Your Audience (with Heike Young, Microsoft)
Manage episode 461361550 series 3563822
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Struggling to stand out in the crowded world of B2B content? Heike Young, Head of Content and Integrated Marketing at Microsoft, has cracked the code. With over a decade of experience at Salesforce and a fast-growing LinkedIn presence, Heike has perfected the art of creating content that’s not just relatable but irresistible.
Press play to discover:
- 5 ways to differentiate your marketing to stand out from competitors
- A 4-step framework for crafting social content that grabs attention
- The secret to using humor and personality in B2B content
- Why cultural relevance is a must-have for modern marketing
- How to balance corporate messaging with an authentic personal voice
If you’re ready to create content your audience loves—and have fun doing it—this episode is a must-listen.
⬛Get started with Goldcast: https://bit.ly/42bgdJo
⬛ Follow Heike on LinkedIn: https://www.linkedin.com/in/heikeyoung/
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