Yo! I’m Devin Reed. And I’m on a mission to build a bigger and more inspired career as a marketer, creator, and entrepreneur. I’ve spent 10 years in sales and marketing, become Head of Content for two billion-dollar tech companies and scaled my side hustle, The Reeder, to 6-figures — and now I’m ready to level up my creativity and earning power to hit the next level. But I need more than tips, tricks, and dopamine hits. I want inspiration and expertise that’s going to help me reach my potent ...
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Closing Time is a weekly podcast with insider tips and insights for go-to-market leaders. In each episode, you’ll meet a luminary in the sales, marketing, or customer success field and get actionable tips and tactics to elevate your game. Each 15-minute episode will go deep on skills to close deals, see the latest on marketing tech, or check out trends to elevate the customer experience.
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The best sales leaders in the world are revealing their points of view, playbooks, and tried and true tactics...only on Reveal: The Revenue AI Podcast by Gong. Join us each month as host Dana Feldman digs deep into the world of the sales leaders she admires and aspires to be from some of the largest and most prominent organizations. Whether you're a CRO or aspiring to be one, these conversations will help you lead teams well, surpass revenue goals, and stay ahead of industry trends. Dana Fel ...
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Listen to exclusive interviews about University of Virginia athletics and get behind-the-scenes insights as host Jeff White catches up with Cavalier coaches, student-athletes, staff and alumni.
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"Mending on the Fly" is a podcast hosted by Devin Carlson that delves into the world of fly fishing, focusing on its therapeutic and environmental aspects. Through engaging discussions, expert insights, and captivating stories from the water's edge, each episode takes listeners on a serene journey down the river to explore the profound impact of fly fishing on personal well-being and conservation. Whether you're a seasoned angler looking to perfect your craft, a newcomer navigating the compl ...
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The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
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LinkedIn video strategy for GTM leaders & executives who want to stand out -- with Devin Reed
22:04
22:04
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22:04LinkedIn video is an untapped goldmine for executives and go-to-market leaders looking to build trust, amplify brand reach, and engage customers, teams, and prospects. While text and photos have their place, video is where true thought leadership and authenticity shine. In this episode of Closing Time, Val Riley welcomes Devin Reed, CEO of The Reed…
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Creating a culture of outbound sales within your team -- with Marcus Chan
21:06
21:06
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21:06Inbound and referral leads can fuel growth in B2B—but when your team masters outbound sales, results can skyrocket. But is outbound still possible in a post-pandemic world? This week on Closing Time, Marcus Chan says absolutely. As a sales coach who’s led teams of 100+ and generated $70M in weekly pipeline, Marcus knows what it takes. We’ll dig int…
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Is sales leadership at a bootstrapped company the right move for you? -- with Louie Bernstein
18:25
18:25
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18:25Working in sales leadership at a bootstrapped company is much different than a PE or venture-backed company. Bootstrapped means “unfunded”—built using the founder’s own resources and revenue from the business, not outside capital. This week on Closing Time, Louie Bernstein shares the real pros and cons of leading sales in this environment—from the …
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The greatest kick-returner in UVA history, Joe Reed played for the NFL's Chargers in 2020. He's now back in the Charlottesville area—working, coaching and pursuing an MBA.
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The global watercooler for B2B: How to leverage LinkedIn influencer marketing to drive revenue -- with Aneesh Lal
20:33
20:33
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20:33When you think of influencers on social media, Instagram and TikTok likely come to mind. But big growth is happening with influencer marketing on LinkedIn—the new 'global watercooler' for B2B brands. In fact, influencer marketing is now considered 'essential spend,' showing exponential growth as more B2B companies embrace it. In this episode of Clo…
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A rising sophomore at UVA, Leah Hayes won five gold medals for the United States swim team at the recent World University Games in Berlin. Hayes, who's from Sugar Grove, Ill., helped the Virginia women's team win its fifth consecutive NCAA title in 2024-25.
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After missing last season while recovering from an injury, guard Jillian Brown is healthy again and eager to help the Hoos in 2025-26. Brown, who began her college career at Northwestern, is from Grand Rapids, Mich.
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5 ways B2B marketers can justify brand spend to their CFO -- with Patrick Cumming
17:57
17:57
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17:57Do you speak CFO? It’s a skill every marketer needs to master—fast. There’s often a gap between marketers who want to invest in brand (because they know it works) and CFOs who need to see clear metrics tied to that spend. Drawing that line isn’t always easy, but this week’s guest on Closing Time is here to help. Patrick Cumming of KlientBoost share…
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5 ways AI helps B2B salespeople waste less time (and close more deals) -- with Jeeva.ai's Gaurav Bhattacharya
24:04
24:04
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24:04Did you know that up to 72% of a salesperson’s time is spent on admin tasks instead of selling? You’ve heard a lot of ideas about how AI will disrupt the sales profession—but what about the real, practical ways it can actually help your team sell more? In this episode of Closing Time, Val sits down with Gaurav Bhattacharya, CEO of Jeeva.ai, to brea…
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Of the seven new transfers in Ryan Odom's program, graduate student Malik Thomas arrived on Grounds with perhaps the impressive credentials. The 6-foot-5 guard averaged 19.9 ppg for San Francisco in 2024-25 and made the All-WCC first team.
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7 tips to accelerate pipeline velocity and compress your sales cycle -- with 30 Minutes to President's Club's Nick Cegelski
19:27
19:27
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19:27Time kills deals. We all know it. Yet, in 2025, slow-moving pipelines and endless sales cycles are more common than ever. Buyers have more power, more options, and more reasons to delay decisions. But what if you could flip that dynamic and move deals forward faster? Nick Cegelski, founder of 30 Minutes to President’s Club and author of Cold Callin…
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A 6-foot-7 forward from Los Angeles, graduate student Devin Tillis transferred to UVA from UC Irvine this spring. He was named to the All-Big West second team in 2024-25.
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The rise of Gen Z sales reps and how to adapt as a leader -- with Tony Morando
14:30
14:30
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14:30Gen Z sales reps are entering the workforce fast—and sales leaders need to be ready. By 2030, the U.S. Bureau of Labor Statistics projects that Gen Z will make up 30% of the U.S. workforce. If you’re not managing a Gen Z seller yet, it’s only a matter of time. In this episode of Closing Time, we sit down with Tony Morando, Chief Sales Officer at Wo…
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One of the many newcomers on head coach Ryan Odom's first team at UVA, Dallin Hall is a 6-foot-4 guard from Plain City, Utah. He spent three seasons at BYU before transferring to Virginia after the 2024-25 school year.
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The top returning wideout on the UVA football team, Trell Harris caught 15 passes for 221 yards and two TDs in 2024 despite missing most of the season with an injury. Harris began his college career at Kent State.
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How to grow your agency in an uncertain economy (with offensive + defensive strategies) -- with Jon Morris
16:17
16:17
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16:17The North American economy is uncertain, so what should your agency be doing to stay profitable and keep growing? In this episode of Closing Time, we sit down with Jon Morris, founder of Fiscal Advocate, a firm that helps marketing agencies make smarter financial decisions through real planning—not just bookkeeping. Jon shares the offensive and def…
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7 tips to improve open rates on your marketing email nurtures -- with Jack Kosakowski
16:21
16:21
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16:21Email fatigue is real—and it’s hitting B2B marketers hard in 2025. With inboxes flooded by AI-generated outreach, outdated content, and automation overload, it’s no wonder open rates are tanking. So what can you do to stand out and stay relevant? In this episode of Closing Time, we’re joined by Jack Kosakowski, CEO of Creation Agency (U.S.), who sh…
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He left his hometown of Jackonsville, Fla., and arrived on Grounds in January 2019. Six-plus years later, safety Antonio Clary is preparing for his final season on the UVA football team.
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What are the key metrics for measuring your landing pages and websites? -- with Jennifer Denney
19:06
19:06
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19:06Do you know the scroll rate or the engagement rate on your landing pages and website? Google does, and they are using those metrics to determine how you show up in search results. In this episode of Closing Time, Jennifer Denney of Elevated Marketing Solutions talks about the key metrics on your website and landing pages, and how improving them can…
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1
Wahoo Central Podcast With Amaka Agugua-Hamilton
28:07
28:07
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28:07In her fourth year at UVA, head women's basketball coach Amaka Agugua-Hamilton has a roster that includes eight newcomers, seven of them transfers.
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How to use AI to accelerate product-led growth -- with Dave Boyce
16:30
16:30
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16:30Product-led growth thrives when customers can explore, try, and succeed—without ever needing to talk to sales. But designing that seamless, self-serve experience? That’s the hard part. In this episode of Closing Time, Geoff Coutts sits down with Dave Boyce, Executive Chair and EVP of Product at Winning by Design, to explore how AI is transforming t…
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A cognitive science major, Kelly Ayer is graduating this weekend, but she won't be at Final Exercises on Grounds. She'll be in Columbia, S.C., for an NCAA softball regional. Ayer starts in center field for UVA, which is seeded No. 2 in the Columbia regional.
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Are LinkedIn Ads Working? How to Attribute Pipeline and Results (Even When It’s Not Obvious) -- with Deivis Rupslaukis
14:59
14:59
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14:59How do you know if LinkedIn is really influencing your pipeline? Val Riley sits down with Deivis Rupslaukis, founder of DERU Digital, to explore practical ways to track LinkedIn ad impact—from adding “How did you hear about us?” to your forms, to manually cross-referencing CRM data, to using attribution tools like LeadsRx. Plus, Deivis shares a cle…
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Ryan Odom is back in the college town where he lived for seven years as a boy, this time as head men's basketball coach at UVA. With show host Jeff White, Odom discusses his first seven weeks on the job.
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From Click to Conversion: How to Motivate Customers at Each Phase of the Buyer’s Journey -- with Jon MacDonald
19:31
19:31
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19:31What really drives a customer to click, convert, and come back? This week on Closing Time, we’re joined by Jon MacDonald—founder of The Good and author of Behind the Click—to explore the psychology behind every stage of the customer journey. From mental shortcuts to mobile optimization, Jon breaks down the five key phases and shares what smart mark…
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A rising senior from Chattanooga, Tenn., linebacker Trey McDonald recently was awarded the prestigious T. Rodney Crowley Jr. Memorial Scholarship. McDonald is a student in UVA's McIntire School of Commerce.
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Revenue, Renewals, and the Evolving Role of Customer Success -- with Kristi Faltorusso
16:12
16:12
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16:12Do your customer success managers assist customers? Yes. But do they also handle renewals? Upsells? Expansion? Cross-sell? If it feels like every company writes its own script for this role, you are correct. In this week’s episode of Closing Time, host Geoff Coutts welcomes Kristi Faltorusso, Chief Customer Officer at ClientSuccess, to chat through…
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A graduate student from Trieste, Italy, Sara Ziodato is in her fourth year at UVA, where she’s become one of the top players in college tennis. She’s pursuing a master’s degree in commerce.
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Gaming LinkedIn for Sales? Authenticity Still Wins the Long Game -- with Tim Davidson
15:20
15:20
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15:20You saw the LinkedIn beef between Apollo.io and Seamless.ai—but did you catch that LinkedIn shut them both down? Media platforms hold the power, and if you want to keep playing the game, you’ve got to play by the rules. In this episode of Closing Time, we’re joined by Tim Davidson, founder of B2B Rizz, to unpack the risks of trying to game the Link…
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Only the second head coach in the history of UVA's rowing program, Wesley Ng is in his first year on Grounds. He came to Virginia after leading the program at the University of Pennsylvania for eight seasons.
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The Right Way (and the Wrong Way) to Use AI in B2B Sales -- with Nick Caruso
15:54
15:54
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15:54AI is transforming sales—but not everyone’s doing it right. In this episode of Closing Time, Nick Caruso, CRO at KnowledgeNet.ai, joins us to break down the smart (and not-so-smart) ways sales teams are using AI today. From AI SDRs and real-time lead research to bots talking to bots, Nick shares how to skip the gimmicks and use AI in B2B sales to d…
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1
Wahoo Central Podcast With Amanda Sambach
18:25
18:25
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18:25From her first year on Grounds, Amanda Sambach has starred for the UVA women's golf team. Now a senior, she's looking to add an exclamation point to her illustrious college career in the ACC and NCAA championships this spring.
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Power your Outbound Sales with These 7 Buying Signals -- with Jed Mahrle
19:09
19:09
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19:09Pipeline looking thin? Sitting back and hoping for inbound leads won’t cut it—not in today’s market. Top-performing reps know that building a predictable pipeline means getting smart about outbound. In this episode of Closing Time, Geoff Coutts sits down with Jed Mahrle, founder of PracticalProspecting.io, to break down seven buying signals that he…
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1
Wahoo Central Podcast With Dylan Dietrich
25:51
25:51
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25:51A native of Zurich, Switzerland, Dylan Dietrich was ACC Freshman of the Year for 2023-24, and he's continued to shine for the UVA men's tennis team as a sophomore.
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Beyond Cold Outreach: 4 Smarter (and Cheaper) Ways to Generate Pipeline -- with Sell Better's Chris Merrill
18:18
18:18
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18:18Think cold calls and cold emails are your only shot at generating pipeline on a tight budget? Think again. In this episode of Closing Time, Chris Merrill, CEO of Better Media (the folks behind Sell Better & Market Better), shares tactical, low-cost strategies that go way beyond the inbox or the dialer. From live events and webinars to podcasting an…
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The ACC Freshman of the Year in 2022, UVA goalkeeper Matthew Nunes is nearing the end of his distinguished college lacrosse career. With 603 career saves, Nunes ranks No. 2 all-time at Virginia, behind only Tillman Johnson (700).
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After graduating from Harvard last spring, tight end Tyler Neville, who grew up in Williamsburg, returned to his home state and transferred to UVA. Neville put up strong numbers for the Cavaliers last season—37 catches for 394 yards and two TDs—and hopes to make an NFL roster this year.
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Google’s New Ad Updates & How to Optimize Landing Pages for Higher ROI -- with Tas Bober
18:13
18:13
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18:13Hot off the Google press...if your landing page content doesn’t match your ad AND if it doesn't have navigation, your ad might not even get served (no matter how much you’re willing to pay). Google is officially emphasizing the importance of relevant content and easy-to-navigate landing pages. In this episode of Closing Time, landing page expert an…
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A junior from South Africa, Aimee Canny is a two-time Olympian and one of the many stars on the UVA women's swimming & diving team, which is seeking its fifth consecutive NCAA title.
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B2B Influencers Are Here—How Marketers Can Leverage Them to Drive Results -- with Robyn Nissim
17:18
17:18
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17:18If you think influencers are just for B2C marketing, think again. B2B buyers are still people—and people trust people more than ads. Enter B2B influencers. In this episode of Closing Time, Robyn Nissim, founder of Social Proof Agency, breaks down why 2025 is the year of the B2B influencer. She shares how to find the right creators, structure partne…
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Why “Connect-to-Market” is the New “Go-to-Market” -- with Casey Cheshire
13:59
13:59
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13:59Are you truly connected to your customers? Too many marketers think they know their buyers—but can you name seven of your customers by first and last name? If not, you might be suffering from disconnected marketing. In this episode of Closing Time, host Val Riley sits down with Casey Cheshire, Chief Evangelist at Ringmaster Conversational Marketing…
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How to Build a Multi-Million Dollar Content Engine (with Nick Cegelski)
1:06:53
1:06:53
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1:06:53How do you turn one podcast into a multi-million dollar content machine? Nick Cegelski, co-founder of 30 Minutes to President's Club, did it by starting with a single podcast and expanding into LinkedIn, newsletters, digital events, and a bestselling book with over 30,000 copies sold. In this episode, Nick breaks down: — How to create a content eng…
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This marks the fifth consecutive season that UVA's baseball roster has included at least one Teel. First came Kyle, now a rising star in the White Sox organization, and then his brother, Aidan, who's starting in center field for Virginia this year.
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Stop the Excuses! How to Master Outbound Sales in 2025 -- with Troy Munson
14:52
14:52
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14:52It’s cold season—cold calling, that is. And while we’re at it, let’s toss in cold emails too. If you’re a sales rep waiting around for inbound leads to magically appear, you’re leaving money on the table. It's time to prioritize cold outreach in 2025. “But no one answers the phone anymore!”—hogwash! Meet Troy Munson, CEO of Dimmo and proud cold-cal…
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One of the United States' most promising young golfers, Ben James is in his third year at the University of Virginia, where he's twice been named a first-team All-American.
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How to Hire a Fractional CMO (And What to Expect) -- with Andrew Dod
14:16
14:16
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14:16Hiring a Chief Marketing Officer (CMO) is a big commitment—especially for growing companies that may not have the budget for a full-time executive. That’s where fractional CMOs come in. A fractional CMO provides high-level marketing leadership without the full-time price tag. But how do you find the right fit for your business? Andrew Dod, an exper…
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1
Wahoo Central Podcast With Terry Heffernan
30:18
30:18
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30:18In his third year on head coach Tony Elliott's staff at Virginia, Terry Heffernan oversees an offensive line that since the end of last season has added four transfers who have 101 college starts among them.
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The Content Strategy Mistake Costing You Growth (with Brendan Hufford)
1:15:50
1:15:50
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1:15:50Are you stuck creating content that checks the box—but doesn’t drive real results? Brendan Hufford, founder of Growth Sprints, has helped SaaS companies scale from $10M to $100M ARR by cutting through the noise with focused, high-impact content marketing. In this episode, he breaks down why most B2B marketing fails—not because of bad execution, but…
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Coming off a season that ended with the second NCAA tournament appearance in program history, the UVA softball team is looking to reach new heights this spring. The Cavaliers' leaders include senior Sarah Coon, who has started 153 games for head coach Joanna Hardin.
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How to Manage Your Sales Pipeline Like a President’s Club Seller -- with 30mpc's Nick Cegelski
20:01
20:01
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20:01A messy pipeline doesn’t just frustrate your sales leader—it kills deals. When sellers don’t have a clear picture of where each opportunity stands, they waste time chasing the wrong prospects, struggle to forecast accurately, and ultimately lose revenue. So why isn’t pipeline hygiene every team’s top priority? Because it takes time, discipline, and…
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