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101: Bring Compelling Clarity to Your Stories with the ABT Framework | Park Howell
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Can you communicate with compelling clarity every time you speak or share a story?
Or do you feel your words sometimes fall flat, and crickets are all you’re getting back from your audience?
If you fall somewhere in between these two places, then you’re not alone.
We all want to communicate better- whether it’s at work or in our personal lives.
We want our messages to be powerful and impactful, and come through with clarity.
But sometimes, that’s a little tricky to achieve.
So what can we do?
That’s where my guest, Park Howell comes in.
In this episode, Park introduces us to the ABT (And, But, Therefore) framework which won’t just bring you clarity but compelling clarity.
It’ll bring compelling clarity to your story, to your message, to your personal brand, your presentation, to any way you need to connect in a more powerful way and truly communicate who you are and what you create.
By the end of this episode, you’ll feel equipped to communicate to any audience in a way that increases your ability to connect, build influence, and drive positive action.
If you’ve been a Reframe to Create listener for any amount of time, you know just how important this is, especially as you invest more effort in learning how to go beyond creating with your gifts but also being able to own and tell powerful stories about what you create.
This is the key to getting paid to be you and compelling communication is the way there!
Tune in and get ready to put this framework into action for immediate results!
About my guest:
Park Howell is known as The World’s Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. He is an EMMY Award Winning, 35+ year veteran of the advertising industry and now consults, teaches, coaches, and speaks internationally to help business, sales, and marketing leaders excel through the stories they tell.
He is the host of the popular weekly Business of Story podcast, which is ranked among the top 10% of downloaded podcasts in the world. Park published Brand Bewitchery in 2020 to help you use his proven Story Cycle System to craft spellbinding stories for your brand. In 2021, he co-authored The Narrative Gym for Business, a short 75-page guide on how to use the foundational narrative framework of the ABT (And, But, Therefore) to make you a more confident, compelling and persuasive communicator.
Course: The ABTs of Storytelling™ by Park Howell
Connect with Park:
About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations. Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.
Follow Joy on LinkedIn - https://www.linkedin.com/in/joy-spencer
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