Go offline with the Player FM app!
346: From B2B Customers to B2B Advocates
Manage episode 364369838 series 2391479
Weather any storm with a strong customer marketing motion. In today’s episode, Drew and our CMO guests explore what it means to build and facilitate a successful customer marketing program. Tune in to learn why you should set up a CAB ASAP, how retention can lead to growth, how much of the budget should go to marketing, and a whole lot more.
Featuring CMO Huddlers:
Tejal Parekh (Previously CMO Terminal)
Grant Johnson of Billtrust (Previously CMO Emburse)
For full show notes and transcripts, visit https://renegade.com/podcasts/
To learn more about CMO Huddles, visit https://cmohuddles.com/
569 episodes
Manage episode 364369838 series 2391479
Weather any storm with a strong customer marketing motion. In today’s episode, Drew and our CMO guests explore what it means to build and facilitate a successful customer marketing program. Tune in to learn why you should set up a CAB ASAP, how retention can lead to growth, how much of the budget should go to marketing, and a whole lot more.
Featuring CMO Huddlers:
Tejal Parekh (Previously CMO Terminal)
Grant Johnson of Billtrust (Previously CMO Emburse)
For full show notes and transcripts, visit https://renegade.com/podcasts/
To learn more about CMO Huddles, visit https://cmohuddles.com/
569 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.