454: The GenAI Reset: How to Simplify, Strategize, and Scale

Renegade Marketers Unite

#Business #Marketing #Advertising #Innovation #Leadership #Renegade #Drew Neisser #MBA #CMO #B2B

24:35

It’s the very first episode of The Big Pitch with Jimmy Carr and our first guest is Phil Wang! And Phil’s subgenre is…This Place is Evil. We’re talking psychological torture, we’re talking gory death scenes, we’re talking Lorraine Kelly?! The Big Pitch with Jimmy Carr is a brand new comedy podcast where each week a different celebrity guest pitches an idea for a film based on one of the SUPER niche sub-genres on Netflix. From ‘Steamy Crime Movies from the 1970s’ to ‘Australian Dysfunctional Family Comedies Starring A Strong Female Lead’, our celebrity guests will pitch their wacky plot, their dream cast, the marketing stunts, and everything in between. By the end of every episode, Jimmy Carr, Comedian by night / “Netflix Executive” by day, will decide whether the pitch is greenlit or condemned to development hell! Listen on all podcast platforms and watch on the Netflix Is A Joke YouTube Channel . The Big Pitch is a co-production by Netflix and BBC Studios Audio. Jimmy Carr is an award-winning stand-up comedian and writer, touring his brand-new show JIMMY CARR: LAUGHS FUNNY throughout the USA from May to November this year, as well as across the UK and Europe, before hitting Australia and New Zealand in early 2026. All info and tickets for the tour are available at JIMMYCARR.COM Production Coordinator: Becky Carewe-Jeffries Production Manager: Mabel Finnegan-Wright Editor: Stuart Reid Producer: Pete Strauss Executive Producer: Richard Morris Executive Producers for Netflix: Kathryn Huyghue, Erica Brady, and David Markowitz Set Design: Helen Coyston Studios: Tower Bridge Studios Make Up: Samantha Coughlan Cameras: Daniel Spencer Sound: Charlie Emery Branding: Tim Lane Photography: James Hole…

11 days ago 37:25

MP3•Episode home

Is your GenAI stack bloated, scattered, or underused? You're not alone.

In this Huddles Quick Take, GenAI advisor Nicole Leffer delivers a fast-paced, practical deep dive into what marketers are still getting wrong with GenAI—and how to fix it. You’ll also learn why Deep Research may be the most powerful feature you're not using.

Plus, Nicole shares how ChatGPT helped her build a full keynote deck (including visuals!) and how to stay on top of hallucination risks in strategic work.

What You’ll Learn

3 common GenAI mistakes marketers make—plus one just for CMOs

Why most teams only need one core tool (and which Nicole ranks highest)

How to use Deep Research to analyze competitors, build strategy, and repurpose content

Why great prompting starts with generous context and a clear goal

Want more? Catch the rest of the conversation on the CMO Huddles Hub YouTube channel or click here: https://www.youtube.com/watch?v=XbdXnseUK-U

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

557 episodes

454: The GenAI Reset: How to Simplify, Strategize, and Scale

Renegade Marketers Unite

18 subscribers

published 11 days ago

MP3•Episode home

Is your GenAI stack bloated, scattered, or underused? You're not alone.

Plus, Nicole shares how ChatGPT helped her build a full keynote deck (including visuals!) and how to stay on top of hallucination risks in strategic work.

What You’ll Learn

3 common GenAI mistakes marketers make—plus one just for CMOs

Why most teams only need one core tool (and which Nicole ranks highest)

How to use Deep Research to analyze competitors, build strategy, and repurpose content

Why great prompting starts with generous context and a clear goal

Want more? Catch the rest of the conversation on the CMO Huddles Hub YouTube channel or click here: https://www.youtube.com/watch?v=XbdXnseUK-U

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

557 episodes

#Business #Marketing #Advertising #Innovation #Leadership #Renegade #Drew Neisser #MBA #CMO #B2B

All episodes

Renegade Marketers Unite

1
456: The B2B Product Launch Blueprint 52:36

23 hours ago52:36

52:36

Drew worked on the team that launched the Panasonic Toughbook by driving a Hummer over it on live TV! That stunt turned heads, sure, but it also drilled the product’s promise into buyers’ brains: tough enough to survive anything. The best launches find that one thing that matters, makes it unforgettable, and builds everything else around it. In this episode, Drew Neisser is joined by Guy Yalif ( Webflow ), Chris Pieper ( ADP ), and Ali McCarthy ( Amplify Your Voice Studio ) to talk about why great launches start with one magical thing: the product’s essence. In this episode: Guy shares how Webflow’s multi-product expansion demanded a rethink of what buyers really needed and why one-size-fits-all launches rarely succeed Chris explains why the launch of ADP’s Lyric platform meant wrangling hundreds of voices into one clear story without losing focus on what matters Ali breaks down why putting the customer’s pain first is key and why clarity always beats complexity Plus: Why understanding the customer’s pain points beats any feature checklist Why selling everything at once kills momentum How to keep the story tight so the team’s always on the same page Why one person needs to own the launch story from start to finish Tune in to hear how great launches find the product’s essence and turn it into a story buyers can’t ignore. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

1
455: From Positioning to Pitch: Making Your Messaging Stick 55:47

8 days ago55:47

55:47

B2B CMOs know positioning matters—but too often, it vanishes when sales starts talking. In this episode, positioning guru April Dunford pulls back the curtain on the disconnect between marketing and sales and shares exactly how to build a sales pitch that wins. Drawing from her book Sales Pitch and decades of experience, April shares a battle-tested framework for building pitches that set the context, overcome indecision, and spotlight your unique value—without overwhelming buyers or falling into feature hell. Key Mistakes: Mistake #1: Treating positioning as marketing-only Mistake #2: Assuming sales will “get it” if you hand them positioning docs Mistake #3: Building sales pitches without a clear, compelling structure In this episode: Why positioning is the starting point for every winning pitch How marketing can frame the problem so sales doesn’t chase the wrong story Why leading with your company history stalls momentum What smart pitch sequencing sounds like in action 🐧 This Episode Is For: CMOs tired of great positioning dying in a sales deck—and want to arm their teams with pitch narratives that close. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

1
454: The GenAI Reset: How to Simplify, Strategize, and Scale 37:25

11 days ago37:25

37:25

Is your GenAI stack bloated, scattered, or underused? You're not alone. In this Huddles Quick Take, GenAI advisor Nicole Leffer delivers a fast-paced, practical deep dive into what marketers are still getting wrong with GenAI—and how to fix it. You’ll also learn why Deep Research may be the most powerful feature you're not using. Plus, Nicole shares how ChatGPT helped her build a full keynote deck (including visuals!) and how to stay on top of hallucination risks in strategic work. What You’ll Learn 3 common GenAI mistakes marketers make—plus one just for CMOs Why most teams only need one core tool (and which Nicole ranks highest) How to use Deep Research to analyze competitors, build strategy, and repurpose content Why great prompting starts with generous context and a clear goal Want more? Catch the rest of the conversation on the CMO Huddles Hub YouTube channel or click here: https://www.youtube.com/watch?v=XbdXnseUK-U For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

1
453: The Discipline of Category Creation 52:21

15 days ago52:21

52:21

Everyone wants to be in a category of one. But until analysts acknowledge it, customers search for it, and competitors show up, it’s not quite a category—more a call you made before the market did. Creating one means walking a line between leading the story and waiting for the market to catch up. In this episode, Drew Neisser is joined by Bernd Leger of Cornerstone OnDemand , Charles Groome of Biz2Credit , and Jakki Geiger to share their insights into building a category from scratch. In this episode: Bernd shares how Cornerstone moved beyond LMS into “workforce agility,” backed by acquisitions, analyst engagement, and full-team alignment. Charles explains how Biz2Credit is carving out a new lane in FinTech by naming the problem and using familiar language to build demand. Jakki outlines what separates true category creation from disruption, and why team-wide clarity is the hidden work that drives both. Plus: Why a real customer problem should shape your category narrative How to bring analysts in without losing control of the story What it takes to bring your team along when the category doesn’t exist yet Tune in to learn how category creation starts, builds, and earns its place in the market! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

1
452: The New Rules of Marketing Team Design 49:48

22 days ago49:48

49:48

Marketing org charts may look innocent, but they’re loaded with meaning. Split your team into “revenue” and “corporate” and you’re sending a message, whether you mean to or not. Structure reveals philosophy. And in B2B, that philosophy had better be built for trust, speed, and results. In this episode, Drew Neisser is joined by Kelly Hopping ( Demandbase ), Lesley Davis ( Waggoner Engineering ), and Gary Sevounts ( Simpplr ) to discuss how they’re shaping marketing teams that reflect clearer priorities, move in sync with the business, and operate at the pace growth demands. In this episode: Kelly built her team around one goal: earning sales love. It reshaped her team’s structure, mindset, and KPIs. Lesley explains how cultural clarity and cross-functional trust helped her team scale fast inside a complex org. Gary shares how “Treasure Ops” became a full-funnel GTM engine, reviving stalled deals and tying ops directly to pipeline. You’ll also learn: Why your org structure should follow how your buyers engage How AI is already shifting roles How shared metrics and a single definition of success align marketing and sales Tune in for a look at how marketing teams are being built to meet the moment! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

1
451: Events with Intent: How CMOs Turn Brand Moments into Growth 52:04

29 days ago52:04

52:04

You can spend six figures on an event and still walk away with nothing but badge scans and a fuzzy sense of brand presence. But when you treat it as a full-funnel campaign, that’s when the impact starts early and lasts well beyond the event itself. In this episode, Drew Neisser is joined by Ellina Shinnick ( HUB International ), Kevin Ruane ( Precisely ), and Isabelle Papoulias ( EliteOps ) to explore how teams show up with intention and turn B2B events into focused, cross-functional efforts that build brand, strengthen buyer confidence, and avoid the all-too-common post-event fade. In this episode: Ellina breaks down HUB’s three-part event framework: Sales alignment, rigorous ROI auditing, and one bold theme that ties it all together. Kevin shares how a shift from demand gen to brand-first events, paired with sideline plays and airport branding, led to unexpected revenue wins. Isabelle gives the play-by-play on how startups can show up strong with limited budgets and purposeful sequencing. Plus: Why pre-event planning is where ROI starts How to audit your event calendar for strategic fit (not just attendance numbers) What actually works for post-event follow-up, and what to skip Why one big creative idea can carry you through a whole year of events Tune in to steal what works and rethink how events drive brand and pipeline! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

1
450: CMO-ing in 2025: 10 GenAI-Powered Tactics to Stay Ahead 21:21

5 weeks ago21:21

21:21

🎉 Episode 450 is here—and the Drews are doubling up to help CMOs meet the moment. With marketers everywhere facing a "do more with less" mandate, Drew interviews… penguin hat-Drew to unveil 10 innovative strategies to boost impact without burning out. From digital twins to synthetic research, from YouTube Shorts to GenAI-engine-optimization, this episode is packed with ideas that CMO Huddles members are already exploring—and you should be too. 🧠 Expect tactical inspiration. A little penguin talk. And a lot of alliteration. 🧰 Topics include: How to build your “digital double” Leveraging synthetic research and deep research tools The new rules of trust-based buying AI-powered content workflows and smarter chatbots Why you should care about LLM visibility and video virality 💡 All ten ideas come with expert references—many of whom will be at Super Huddle 2025 . 🎧 Tune in. Take notes. Then pick 2–3 ideas to test this quarter. You’ll thank yourself later. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

1
449: The CAB Playbook: Structure and Follow-Through 52:12

5 weeks ago52:12

52:12

Most companies launch a customer advisory board with good intentions. A few emails go out, a meeting gets booked, and then… not much happens. But when CABs are built with the right structure and support, they can drive some serious value for the business and the customer. In this episode, Drew Neisser talks with Melanie Marcus ( Surescripts ), Marca Armstrong ( Sensera Systems ), and Marina Ilishaev ( Boardstream AI ) about what separates a one-off event from a CAB that earns ongoing attention, input, and trust. From executive alignment to post-meeting follow-through, this conversation is packed with real examples of CABs done right and lessons from the ones that nearly fell flat. In this episode: How Surescripts turned a CAB into a strategic driver over six years How Sensera uses CAB insights to steer product and sales direction Why structure, ownership, and trust matter more than slick agendas Plus: How to get buy-in from execs, internal teams, and customers Ways to keep CABs active between meetings Metrics that help track engagement and impact Tune in to learn what it takes to build a CAB your customers want to be part of, and your team can actually learn from! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

1
448: The CMO’s Path to the Boardroom 54:25

6 weeks ago54:25

54:25

Think CMOs don’t belong in the boardroom? Think again. Today’s top marketers are stepping beyond the C-suite, bringing strategic insight, customer obsession, and data-driven decision-making to board-level conversations. But how do you actually make that leap? In this episode of Renegade Marketers Unite, Drew Neisser sits down with three marketing leaders who’ve done just that: Denise Vu Broady ( Collibra ), Peter Finter ( KX ), and Katrina Klier ( Sage Strategy Group ). They share how they earned board seats—and how you can too. In this episode: How Denise mapped her board journey five years in advance Why Peter leads with risk and strategy to earn trust at the top What Katrina looks for in a board-ready résumé (hint: it’s not brand metrics) Plus: Why nonprofit and advisory roles are the best launchpads When to invest in certifications like NACD and PDA How to talk board ambitions with your CEO (without raising red flags) Why CMOs are more board-ready than they realize Whether you’re just curious or actively pursuing a seat, this episode is your inside track to the boardroom. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

1
447: Rethinking Inbound, Outbound & Everything in Between 46:01

7 weeks ago46:01

46:01

Inbound and outbound aren’t opposing forces—they’re two sides of the same motion. When marketing owns both, it opens the door for tighter execution, faster learning, and better performance. But that kind of momentum doesn’t come from chasing tactics. It comes from reworking how the work actually gets done. In this episode, Drew Neisser talks with Christina Kyriazi of PhotoShelter about how she rebuilt the company’s go-to-market engine from the inside out. From bringing outbound under marketing, to embedding product marketing early, to using experiments to guide spend, Christina shares how structure and process—not just tactics—made all the difference. What You’ll Learn: ✔ Why outbound now rolls up to marketing and how that changed execution ✔ How product marketing helped define segments, use cases, and “wow” moments ✔ What “speed to lead” actually looks like and why it’s working ✔ How underperforming tactics became high-converting plays ✔ Where AI is helping accelerate research, content, and workflows without replacing the human voice If you're reworking how your team goes to market—structure, process, and all—tune in! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

1
446: The CMO's AI Implementation Roadmap 28:19

8 weeks ago28:19

28:19

Is your 'go play with AI' strategy actually sabotaging adoption across your marketing team? In this Huddles Quick Take, AI consultant Tahnee Perry reveals the three critical mistakes CMOs make when trying to drive GenAI adoption and shares her proven 4-step formula for building a truly AI-savvy marketing organization. What You'll Learn: Why "go play with AI" is a recipe for failure and what to do instead How to avoid implementing AI tools without clear strategic goals The importance of addressing fear and uncertainty around AI A 4-step framework for successful AI adoption For the full conversation covering Tahnee’s favorite GenAI tools, real-world examples, and how to attribute ROI to AI, visit our YouTube channel (CMO Huddles Hub) or click here: [ https://youtu.be/HRRqFTAuHl4?si=sR36YNiniy86-B3u ]. Plus, surprise guest Liza Adams joins the conversation to share the biggest GenAI unlocks for CMOs and their teams today. Coming Soon: Join Tahnee Perry and Lisa Adams for another Bonus Huddle in June where they'll share how a lean 25-person marketing team transformed into a 45-member human-AI powerhouse. Apply for membership at cmohuddles.com to participate. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

1
445: Marketing + Comms: Getting in Sync 51:43

8 weeks ago51:43

51:43

When marketing and comms teams aren’t aligned, it shows. In this episode, Drew Neisser is joined by CMOs Cary Bainbridge ( ABM Industries ), Laura MacGregor ( Center for Internet Security ), and Grant Johnson ( Chief Outsiders ) for a candid look at what it really takes to get marketing and comms moving in sync. From co-owning messaging to embedding AI tools and crisis plans into the mix, these leaders share how to stay coordinated without stepping on each other’s toes. Here’s what you’ll hear: How Cary and her comms partner rolled out a brand relaunch to 100,000 employees Why Laura brought marketing and comms under one roof, and what that made possible How Grant built cross-functional accountability with the right metrics Plus: What to do when misinformation hits, and the playbooks you’ll want ready How AI is speeding up localization, automation, and cross-team coordination How to activate internal brand champions and cross-functional councils What stakeholder engagement looks like when it’s done right Why comms needs a direct line to the C-Suite, and what happens when it doesn’t If you’re done playing telephone across departments, this episode offers a practical path to alignment so marketing and comms stay in sync. Tune in! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

1
444: B2B CMOs Deploying GenAI to Win 56:00

9 weeks ago56:00

56:00

GenAI has moved past the “what if” stage. Now it’s more like, “what else can we use this for?” And that change in mindset is reshaping the day-to-day—from big-picture strategy to the smallest tasks. In this episode, Drew Neisser talks with Karen Feldman ( Iron Mountain ), Adriana Gil Miner ( Iterable ), and Jeff Morgan ( Elements ), three marketing leaders who’ve made GenAI part of their daily toolkit. They’re applying GenAI to content engines, campaign strategy, customer journeys—and they’re seeing results that are hard to ignore. Here’s what you’ll hear: How IBM used Adobe Firefly to produce 10x more content and beat campaign benchmarks by 26x. The Iterable ad challenge that doubled demo requests and surfaced unexpected creative talent. Why GenAI is showing up in customer journeys, sales enablement, and day-to-day ops. How small teams are using tools like Descript, RAG, and custom GPTs to scale smartly. What it looks like when AI becomes a creative partner, not just a shortcut. Plus: How to steer clear of the GenAI “sea of sameness” Why personalization at scale is finally within reach The shift from doing more to doing better If you’re trying to move from GenAI curiosity to confident action, this one’s worth a listen. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

1
443: CMO Pep Talk: How to Own Your Job Search 46:11

10 weeks ago46:11

46:11

CMO job searches come with baggage—pressure to be perfect, high expectations from CEOs and investors, and a market where one misstep can cost you. Add in emotional residue from your last gig, and it’s no wonder the process feels heavy. In this episode, executive recruiter Erica Seidel joins Drew Neisser for a grounded pep talk on how marketing leaders can take control of the job search. It’s about being intentional—knowing what you want, how to show up, and how to manage the emotional rollercoaster along the way. What You’ll Learn: How an Ideal Company Profile (ICP) can focus your search—and your energy. The paradox-filled CMO role: changemaker, peacemaker, and how to keep it together. Smart ways to stand out—think prep docs, dashboards, and well-placed hypotheses. Why “ready to start tomorrow” might be your strongest asset. What CEOs and investors really want from you in the first 100 days. Whether you’re actively interviewing or just thinking ahead, this episode offers the mindset and tools to help you lead your search—with intention and impact. Tune in! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

1
442: What CMOs Get Wrong About Career Transitions 22:56

11 weeks ago22:56