464: Turning Analyst Relations into Market Traction

Renegade Marketers Unite

You can’t game the Gartner system. You can’t fast-track a Forrester mention. But you can show up prepared, relevant, and consistent. Analyst Relations is the slowest move on the board and the one that defines how your company is positioned on calls, in rooms, and across the category.

To trace the full arc of this relationship, Drew is joined by Dan Lowden (Blackbird.AI), Lorie Coulombe (Equity Shift), and Lynn Tornabene (Anteriad). These are marketing leaders who’ve built analyst trust from scratch, played the long game, and seen the ripple effects hit pipeline, brand, and board-level confidence. They’ve turned AR into an amplifier, and they’re here to show you how to do the same.

In this episode:

• Dan on building analyst trust without budget through clear positioning and repeat engagement

• Lorie on prepping spokespeople and leading briefings with relevance over polish

• Lynn on aligning teams and delivering consistent, high-value analyst touchpoints

Plus:

• What analysts want from a briefing

• Why your first 20 minutes set the tone

• The biggest mistake CMOs still make in prep

• How to turn analyst feedback into team clarity

Tune in to learn how consistent, credible AR earns analyst trust and long-term traction in the market.

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/